Entrepreneurs adoption of information system innovation: The impact of individual perception and exogenous factors on entrepreneurs behavior
Abstract
Purpose
The purpose of this paper is to explore technology acceptance and use behavior of IS innovations by entrepreneurs. To measure the perception of IS innovations by entrepreneurs the authors review unified theory of acceptance and use of technology and the entrepreneurial potential model, empirically compare the two models, develop a new model that integrates elements from the two models, and then empirically validate the new model (technology adoption decision and use (TADU)) in a technology acceptance context.
Design/methodology/approach
The data used to test the hypothesis are collected from 1,200 entrepreneurs in Malaysia. The research model was analyzed using structural equation modeling.
Findings
The results indicate that perceived desirability and perceived feasibility have significant effects on entrepreneurs’ intention to adopt and use innovations. Propensity to use is an important factor that has a significant effect on individual behavior. The precipitating events that happen in the time lag between intention and behavior will disrupt entrepreneurs’ inertia and induce a change in their behavior, encouraging them to seek the best opportunity available.
Practical implications
Understanding the individual, technological, and environmental factors that significantly affect IT adoption behavior can support policy makers in providing guidance on the adoption and usage of IT innovations by entrepreneurs.
Originality/value
This study proposes a TADU model with six core determinants of intention and usage – perceived desirability, perceived feasibility, performance expectancy, effort expectancy, social influence and facilitating conditions and two new moderators, precipitating events and the propensity to act.
Keywords
Acknowledgements
The authors would like to thank Professor James Y.L. Thong, Professor Jane Klobas, Professor Masoud Abessi, and Professor Ainin Sulaiman. The authors have greatly benefited from the discussions and their assistance as well as their guidance in giving the authors ideas on how to go about the research topic and methods.
Citation
Moghavvemi, S., Mohd Salleh, N.A. and Standing, C. (2016), "Entrepreneurs adoption of information system innovation: The impact of individual perception and exogenous factors on entrepreneurs behavior", Internet Research, Vol. 26 No. 5, pp. 1181-1208. https://doi.org/10.1108/IntR-01-2014-0024
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited