Search results

1 – 1 of 1
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 1 March 1981

Nigel Pieray

Reviews the concepts and models of corporate internationalization. Introduces new data measuring exporter internationalization among a sample of medium‐sized firms in the UK…

1331

Abstract

Reviews the concepts and models of corporate internationalization. Introduces new data measuring exporter internationalization among a sample of medium‐sized firms in the UK. Analyses the export policy differences between firms with different internationalization characteristics. Shows that the internationalization concept provides a greater insight into exporter policy differences than do common prescriptive approaches, which can be used to evaluate and predict export behaviour.

Details

European Journal of Marketing, vol. 15 no. 3
Type: Research Article
ISSN: 0309-0566

Keywords

1 – 1 of 1
Per page
102050