Company Internationalisation: Active and Reactive Exporting
Abstract
Reviews the concepts and models of corporate internationalization. Introduces new data measuring exporter internationalization among a sample of medium‐sized firms in the UK. Analyses the export policy differences between firms with different internationalization characteristics. Shows that the internationalization concept provides a greater insight into exporter policy differences than do common prescriptive approaches, which can be used to evaluate and predict export behaviour.
Keywords
Citation
Pieray, N. (1981), "Company Internationalisation: Active and Reactive Exporting", European Journal of Marketing, Vol. 15 No. 3, pp. 26-40. https://doi.org/10.1108/EUM0000000004876
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited