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This study aimed to visualize the trend topics in the research area of library and information science (LIS) in India during 1989–2021.

The data was extracted from the Web of Science core collection database (WoSCC) database from 1989 to 2021. For creating the network visualization maps from the data, freely available softwares, VOSviewer (VV) and Biblioshiny (a Web-interface for bibliometrix), were used.

Results support the prediction that in the future, Indian LIS research will focus on areas such as deep learning, machine learning, artificial intelligence and block chain technology. Among the most prolific authors Satija, M.P (Guru Nanak Dev University, Amritsar) and Prathap, G (APJ Abdul Kalam Technology University) secured top positions in LIS research. Scientometric ranked the top journal or the core journal after applying Bradford law.

The visualization of trend topics in LIS research from 1989 to 2021, 32 years of time span, is the first of its kind.

The paper aims to clarify the validity of the digital marketing model for software IT professionals. It proposes a model of buying behavior practices followed in digital era and outlining all six critical factors that were considered for developing this model. So the main objective of the study is to validate the success of digital marketing model through a survey-based results and case study analysis and synthesize the results for the success of digital marketing model for software development industry.

The paper opted for an exploratory study using the structured questionnaire. The data were collected using online platform. The present study covers the analysis of a survey of 406 IT professionals from software development industry to understand their buying behavior through digital marketing. Regression technique has been used to find the important predictors of the digital marketing model with its impact on the demographic variables.

The paper provides empirical insights about digital marketing model whose validity has been checked by synthesizing the results of both overall and case study. The results show that predictors elucidate Durbin–Watson in the acceptable range and are suitable for the model.

Data were collected during Covid period. So it was quite a challenging task and moreover sample size could not be increased due to this problem.

The paper includes implications for the development of digital marketing model for software IT professionals. Finally, this study will contribute to the further research for many prominent researchers who express their doubts about the state and future of digital marketing studies, characterized by contradictory and confusing empirical findings. A larger quantitative study on IT companies' digital marketing from different regions is recommended as a future line of research in order to encourage the unique globalized level model development.

Many organizations use digital marketing successfully since with the great amount of awareness generated about the digitalization among the customers has propelled for its development.

This paper fulfills an identified need to study how IT professional's digital buying marketing practices need to be studied.

The primary objective of this study is to identify and examine the effects of the various determinants of the unified theory of acceptance and use of technology (UTAUT3) model on multiplayer online mobile games (MPOMGs) adoption and actual play behaviour of young gamers.

The research used an online survey method to collect data from a sample of 685 Indian youth. The participants were selected using a convenience sampling procedure. Structural equation modelling technique was used to evaluate the sufficiency and structural relationship between the various dimensions of the UTAUT3 model in the context of MPOMG.

The findings of the study indicate that the dimensions of “Price Value” and “Facilitating Condition” did not show a significant relationship with the play intention of MPOMG among youth. However, the newly introduced dimension, “Personal Innovativeness,” was found to have a significant impact on predicting the play intention of MPOMG.

This study was limited to young Indian gamers. Therefore, future study is needed to analyse across cultures and regions. Moreover, this study contributes to the existing scholarly literature on the implementation of a newly established technological framework, namely, UTAUT3, in the context of MPOMG research. Hence, this study offers a fresh viewpoint for comprehending the youth’s inclination towards MPOMG. Additionally, various determinants the affects the MPOMG adoption and play behaviour is highly relevant for industry managers and game developers to create MPOMG, that are more likely to attract and retain users, leading to increased levels of engagement and success.

UTAUT3 is a novel framework to determine the technology adoption in a different context. UTAUT3 model is still unexplored and adopted in MPOMG play intention research. Therefore, this study provides a novel perspective to understand the youth’s intention to play the MPOMG in the newly developed technology adoption model perspective.

Introduction: In today’s world of increasing competition, diminishing product differentiation, higher customer expectations, easy product replacements and lowering brand loyalty, organisations are evolving new marketing strategies for economic, societal and sustainability. Cause-related marketing (hereafter referred to as CRM), a strategic sustainable philanthropic practice, is the upcoming form of CSR. CRM plays an instrumental role in achieving self-brand connection and brand loyalty.

Purpose: To explore, integrate and interconnect concepts of CRM and self-brand connection to get more insights into the imperative role of CRM strategy in developing self-brand connections that can lead to brand loyalty in the most sustainable way. For this, CRM and self-brand connection, as proposed by societal marketing and branding literature, were explored. This chapter is a propositional inventory where the researcher has explored the antecedents of CRM strategy and its role in developing brand loyalty through self-brand connection.

Methodology: This chapter is centred upon the existing literature on sustainability, CRM and branding to understand better the relationships between dimensions and consequences of CRM and its interlinkage with brand loyalty.

Findings: The literature recommends that selected dimensions: Cause-brand fit, product type, altruistic motivation and brand credibility determine the effectiveness of CRM strategy. It also establishes the profound impact of attitude towards brand, brand perception and brand distinctiveness on self-brand connection. A theoretical framework based on the existing literature represents an amalgamated groundwork for developing effective, sustainable CRM strategies in conjunction with the self-brand connection. The proposed framework is distinct as no study conjoins the abovementioned concepts and aims to comprehend whether this integration is brand loyalty.

The objective of this study was to analyse the effects of major determinants on VCT adoption intention among higher educational leaders. Also, this study aims to investigate how perceived risk and perceived benefits influence the educational leaders, VCT actual use intention.

The authors used the online survey method to collect the 440 responses through purposive sampling procedure. Structural equation modelling (SEM) technique and Multi Group Analysis procedure were used to test the proposed model and moderating effects.

The findings revealed that all the four determinants (PE, EE, SI and FC) based on UTAUT model have positive and significant effects on intention to use VCT. Besides this there is a significant and positive effect of intention to use VCT on actual usage of VCT by the educational leaders. The moderating effect of perceived risk and perceived benefits on actual usage of virtual communication also found significant.

This paper makes its contribution to the literature related to virtual communication technology adoption by including two moderator variables (perceived risk and benefits) that are expected to affect educational leaders' actual usage of VCT. The results can also help researchers and practitioners better understanding the factors that influence higher educational leaders to adopt VCT.

This study proposed a model incorporating the perceived risk and perceived benefits in the UTAUT model to predict the actual use of VCT. The study endeavours to investigate the moderating effects of perceived risk and perceived benefits between ITUVCT and AUVCT in Indian educational context.

This study tries to examine the factors that influence the adoption of e-governance mobile applications among Indian citizens. In addition, this study aims to analyse the impact of these factors on the adoption process.

The study used convenience sampling procedure to collect the data from 431 citizens of India. Confirmatory factor analysis and structural equation modelling techniques were used to assess the validity of scale and test the hypotheses.

The finding reveals that the information quality (IQ), perceived usefulness, social influence and government appeal (GA) significantly and positively impacted the attitude of citizen towards the m-governance. In addition, perceived ease of use was not significantly and positively impacted the citizen towards the m-governance.

This study aims to contribute to the existing literature on m-governance adoption in the developing nation. The study intends to provide insightful information on the factors influencing the adoption of m-governance. Also, this study seeks to make a scholarly contribution and provide practical insights for professionals in the industry and government departments.

Mobile applications transform the government operations and enhance the efficiency of government service delivery. Although there are numerous benefits of m-government application, but still the adoption rate of m-governance is steady. The study uses technology acceptance model along with incorporated two additional constructs, i.e. IQ and GA, to make model more comprehensive and robust to understand the m-governance adoption intention.

The case study is based on a social entrepreneurial journey where the authors have used an interview method to get the insights from the protagonists and the employees. Rigorous interviews were conducted online and in person for deep analysis of the protagonist’s strategies and decisive dilemma.

Secondary data was collected from company’s website for facts and figures.

This case study is a story of indigenous tribes of Odisha from the eyes of a woman who, with her co-founder, empathized with their vulnerable life and took on the challenge of creating sustainable livelihoods by establishing Millet Magic Foundation. The Millet Magic Foundation was established in 2021 by Shyama and her cofounder to uplift the indigenous tribe of Mayurbhanj by providing them livelihood through millet-based products. The foundation launched their millet-based snack products with the brand name WOWMOM. Millet Magic Foundation created social impact for the tribals by providing them with employment, fair wages, health care and social well-being. The specialty of the Millet Magic was reverse positioning and focusing on the bottom of the pyramid. The success of the Millet Magic Foundation relied on its mission to uplift the life of these indigenous tribal, especially the women, by overcoming the challenges with the strategies to establish Millet Magic as a social enterprise.

The case study is primarily suitable for postgraduate programme to teach the concept of social entrepreneurship in the entrepreneurship module. The case study can also be used for highlighting the role of social enterprise in sustainable economic development of emerging economies.

The purpose of the study is to explore the various determinants of virtual communication technology (VCT) adoption among higher educational leaders by applying Unified Theory of Acceptance and Use of Technology 3 (UTAUT3) model. Further, this study ascertains the relationship among the various determinants and measure the effects of these determinants in adoption of VCT by educational leaders.

The study was conducted by using online survey method for data collection from 380 educational leaders of India through a convenience sampling procedure. The structural equation modelling technique was adopted to assess the dimensions of VCT adoption and test the proposed model and hypotheses.

The findings revealed that performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FC) and personal innovativeness (PI) have positive and significant effects on intention to use VCT (ITUVCT) and actual use of VCT (AUVCT), i.e. e-leadership communication adoption. Besides this, there is also a significant and positive effect of ITUVCT on actual usage of VCT by the educational leaders.

This study makes its contribution to the literature related to technology adoption recommended in previous research for expanding the contexts through new studies and generalizing the UTAUT3 model, specifically in the teaching–learning and administrative perspectives. The results of the study will be further helpful for the researchers and practitioners to better understand the factors that influence higher educational leaders to adopt VCT.

The authors applied the UTAUT3 model and explored the factors determining the adoption intention of VCT among educational leaders. This study is the first study that adopts UTAUT3 model in Indian educational leaders’ context.

This study aims to understand the expectations of elderly bank customers with mobile banking services and to measure its impact on their long-term satisfaction and continued intention. The study is based on two theories, expectations-confirmation theory (ECT) and hedonic adaptation theory.

A self-administered longitudinal survey was completed with a sample of 208 elder customers who do not use mobile banking services. Latent growth curve modelling approach was used to determine the change in their post-adoption experience over four time points.

Results of the study confirm that the use of mobile banking services prolongs the duration of customer satisfaction and continued intention level, post-adoption, reinforcing the hedonic adaptation theory.

Mobile banking services are going to be a significant component of the multichannel banking agenda. But it might be interesting to review other digital channels of banking services. The key contribution of this study is that it measures the expectation-confirmation link of elderly customers with mobile banking services. The study sheds light on factors that positively influence customer inclination and adoption of multichannel banking services in the long run, which is important for the commercial success of such channels.

The study highlights the importance of elder customers' pre-expectations, related dimensions which are important for post-adoption experiences of mobile banking services to improve customers' satisfaction and continued intention in the long run. This is crucial for the commercial success of banks.

This is the first such study that used the expectation confirmation model (ECT) and related it with hedonic adaptation theory to assess elderly customer's post-adoption satisfaction and continued usage of mobile banking services over time.