This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001508. When citing the…
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001508. When citing the article, please cite: Nicholas Stroude, (1989), “Risks and Liquor Markets in the Far East”, International Marketing Review, Vol. 6 Iss: 2.
Special risks are examined in establishing a local operation in theFar East and markets discussed for spirits and wines. Possible marketapproaches are suggested, and the author…
Abstract
Special risks are examined in establishing a local operation in the Far East and markets discussed for spirits and wines. Possible market approaches are suggested, and the author concludes that the potential returns will justify the risks of participation.