Risks and Liquor Markets in the Far East

Abstract

Special risks are examined in establishing a local operation in the Far East and markets discussed for spirits and wines. Possible market approaches are suggested, and the author concludes that the potential returns will justify the risks of participation.

Citation

Stroude, N. (1989), "Risks and Liquor Markets in the Far East", International Marketing Review, Vol. 6 No. 2. https://doi.org/10.1108/EUM0000000001508