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The role of customers has moved from reactive to proactive, and they require more control over digital touchpoints. The quest for authenticity is their response to the dark side of interactive marketing – forms of faking, manipulation and exploitation. Authenticity becomes a key topic in interactive marketing as it reflects how customers assess digital touchpoints. However, there is a lack of comprehensive knowledge of authenticity in the interactive environment.

This article consolidates the authenticity studies in various digital touchpoints using the entity-referent correspondence framework. This research employs bibliometric analysis and thematic analysis of 103 articles in the last 15 years.

Five research clusters are identified: (1) human, (2) brand-generated content, (3) user-generated content, (4) branded platforms and (5) new technologies-based touchpoints (artificial intelligence, augmented reality and virtual reality). Most interactive marketing studies focus on human and content authenticity, and new technologies-based touchpoints lack comprehensive conceptualization. The review synthesizes the types of authenticity used in each touchpoint and highlights the importance of true-to-creator-self and true-to-customer-self in customer evaluation. We further propose a research framework with four antecedent groups and outcomes.

Our research supports managers by highlighting the type of authenticity prioritized in each touchpoint's development.

To answer the call from interactive marketing researchers, this research highlights the distinct definitions of authenticity at various digital touchpoints rather than looking at the overall brand. Trends, gaps and future research agenda of the authenticity concept in technology adoption and customer behavior are discussed.

Business process modeling faces a difficult balance: on the one hand, organizations seek to enact, control and automate business processes through formal structures (procedures and rules). On the other hand, organizations also seek to embrace flexibility, change, innovation, value orientation, and dynamic capabilities, which require informal structures (unique user experiences). Addressing this difficulty, the authors propose the composite approach, which integrates formal and informal process structures. The composite approach adopts a socio-material conceptual lens, where both material and human agencies are supported.

The study follows a design science research methodology. An innovative artifact – the composite approach – is introduced. The composite approach is evaluated in an empirical experiment.

The experimental results show that the composite approach improves model understandability and situation understandability.

This research explores the challenges and opportunities brought by adopting a socio-material conceptual lens to represent business processes.

The study contributes an innovative hybrid approach for modeling business processes, articulating coordination and contextual knowledge. The proposed approach can be used to improve model understandability and situation understandability. The study also extends the socio-material conceptual lens over process modeling with a theoretical framework integrating coordination and contextual knowledge.

Through a case study of the Po Klaong Girai temple in Vietnam, this paper explores how indigenous community perceive tourism benefit sharing (TBS) associated with their cultural tourism at sacred living-heritage sites and how this TBS enhances the equality and inclusion for indigenous community in the context of tourism in Vietnam.

This study employed ethnographic fieldwork and semi-structured interviews with 35 indigenous Cham priests directly associated with managing and preserving the Po Klaong Girai temple.

This research found that Cham community perceive inequality and exclusivity on tourism benefit sharing at this religious site. While Cham Ahier priests face economic barriers in providing these services to the community, annual tourism revenue is allocated to local government budgets. Such economic pressure forces the priests to seek alternative economic avenues to support their families at the expense of their traditional commitments to communal, cultural and religious activities, significantly impacting sustainable heritage conservation. This has led to strained relations between the local community and local authorities.

This research provides evidence to improve living heritage management practices by proposing tourism development policies for equality and inclusion among stakeholders, especially minorities and disadvantaged groups. This can be an experiential and necessary lesson for “dealing” with sustainable heritage management in heritage living sites in other ethnic minority areas in Vietnam and globally.

The findings from this study address the knowledge gap on equitable revenue sharing in heritage tourism, where financial benefits from the commodification of minority cultures should be used to support local communities and the custodians of indigenous heritage.

Unsustainable logging and illegal logging for domestic and international trade and trafficking continue to lead to deforestation. It is crucial that Sustainable Development Goal 15 ‘Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss’ is achieved to maintain the livelihoods of people and protect the planet. This is the case in Vietnam as well, where many people, including indigenous groups, rely on the forest for their survival. Drawing on semistructured interviews in Vietnam and a literature review, we investigate how the abuse of forest policies leads to human insecurity. From this, we propose solutions to (1) end unsustainable harvesting and illegal logging (SDG 15.7), (2) integrate the value of forests (culturally and economically) into national and local planning, the development process and poverty elimination strategies (SDG 15.9) and (3) improve the use of forest protection funding provided by international donors.

This study aims to present the factors affecting and comparing the difference in community acceptance between groups of survey from the perspective of behavioral reasoning theory (BRT).

This study presents a quantitative method through conducting survey of 152 local residents from three provinces of Viet Nam.

This study examines the new approach of “reason for” and “reason against” community acceptance within the context of wind energy development in Viet Nam. This study also suggests that “reason for” have a positive impact on the local community; however, issues like noise and shadow cast by turbine blades are significant challenges that contribute to the “reason against” acceptance. This study’s findings provide evidence of the importance of location and socio – economic impacts in influencing community acceptance and can give some feedback for local policymakers in Viet Nam’s energy sector as they implement wind projects in potential areas.

To the best of the author's knowledge, this study is the first empirical study conducted across three Vietnamese provinces on community acceptance of onshore wind energy. The integration of literature on socio-acceptance with BRT in energy research contributes valuable insights to the fields of energy behavior and energy policy research.

Well-being is an important dimension of human life but plays a controversial role in organizations, especially in different working environments. This study aims to explore the role of well-being in work from home (WFH) context, and its consequence on job outcomes among accountants in a fast-developing country, Vietnam.

A quantitative study is conducted with the data from Vietnamese accountants who had to work from home during the pandemic time. Partial least squares structural equation modeling method is applied to analyze the data.

The results show a direct and significant relationship of WFH with the employees’ well-being and job satisfaction (JS). Well-being fully mediates the influence of home-based work and JS on job performance.

This study generates valuable knowledge and practical implication in organizational policies and initiatives that aim to enhance employees’ well-being and promote positive job outcomes in the context of remote work. Organization employers should take their employees’ well-being as a key factor and consider it in personnel policy to enhance their work performance.

This paper examines the effect of intellectual capital (IC) and market capitalization (MC) on corporate investment decisions (ID) through the mediating and moderating effects of knowledge/information sharing (KS) and the Covid-19 pandemic.

With the use of SPSS 26 and SmartPLS version 3.0, the partial least square structural equation modelling (PLS-SEM) technique is employed with 1,036 observations to examine the effects.

Our findings show that IC and social interactions (SI) have a positive effect on KS. KS affects positively both MC and ID. KS has the mediating and moderating effects while the Covid-19 has the moderating impact on ID.

This research suggests that company leaders should understand the important role of IC and MC in enhancing ID through KS. They should pay attention to MC to enhance their investment and SI among employees, partners, consumers and authorities should be encouraged.

This research contributes to the existing literature by employing the perceptual scale to examine the effect of IC and MC, the mediating and moderating effects of KS, and analyze the moderating role of the Covid-19 on ID. It also expands the current models by including the Covid-19 and MC to clarify the ID determinants. New measurements of MC and the Covid-19 constructed are also another contribution.

Cham Muslims are both an ethnic and religious minority group. Although reports indicate a bleak situation regarding school attainment and success, little research has been conducted exclusively on the experiences of Cham Muslims in Vietnam’s educational system. This study aims to investigate the challenges and supports that Cham Muslims may encounter during their years in public education. Additionally, this study explores how Islamic elements are received in various educational settings.

Using qualitative methods and purposive sampling, semi-structured interviews were conducted with Cham Muslim students enrolled in two Vietnamese universities. The data were analyzed to address the research questions and were interpreted through the lens of Bourdieu’s concepts of field and capital, as well as Appadurai's (2004) notion of “capacity to aspire.”

The findings of this study suggest that Cham Muslim students may encounter unique challenges compared to other ethnic groups residing in mountainous regions. Various forms of support, both from the state and individuals, have been identified as facilitators of educational engagement. However, this study also highlights the challenges associated with Islamic practices in both pre-collegiate and university environments.

Given the exploratory nature of this study, the findings should be interpreted cautiously to avoid overgeneralization. While additional sources were consulted for substantiation, the small sample size limits the generalizability of the results. However, this study can serve as a foundation for future research investigating the experiences of Cham Muslims in Vietnamese education institutions. Larger-scale studies conducted in multiple locations would contribute to the literature on ethnic and religious minorities, which often requires in-depth analysis using various theoretical approaches.

This study is among the pioneering efforts to investigate Cham Muslims’ educational experiences in Vietnam, which has the potential to contribute to both the ethnic and religious minority studies.

Over the last decades, there has been an increasing interest among scientists on the linkage between population health and climate and environmental factors, as well as health impacts of climate change and climate variability. Numerous studies have been done and substantial results achieved, but mostly in the developed countries, and not much quantitative evidence or assessment of the impacts at national and local levels has been provided for developing countries.