Search results

1 – 10 of 10
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Book part
Publication date: 15 September 2016

Abstract

Details

Tourism and Hospitality Management
Type: Book
ISBN: 978-1-78635-714-4

Available. Content available
Book part
Publication date: 28 November 2017

Arch G. Woodside

Abstract

Details

Trade Tales: Decoding Customers' Stories
Type: Book
ISBN: 978-1-78714-279-4

Available. Content available
Book part
Publication date: 25 July 2017

Abstract

Details

Consumer Behavior in Tourism and Hospitality Research
Type: Book
ISBN: 978-1-78714-690-7

Available. Content available
Book part
Publication date: 12 September 2018

Abstract

Details

Contemporary Challenges of Climate Change, Sustainable Tourism Consumption, and Destination Competitiveness
Type: Book
ISBN: 978-1-78756-343-8

Available. Content available
Book part
Publication date: 29 November 2019

Abstract

Details

Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
Type: Book
ISBN: 978-1-83867-070-2

Available. Content available
Book part
Publication date: 9 September 2024

Abstract

Details

Tourism Policy-Making in the Context of Contested Wicked Problems: Politics, Paradigm Shifts and Transformation Processes
Type: Book
ISBN: 978-1-83549-985-6

Available. Content available
Book part
Publication date: 15 August 2024

Abstract

Details

Tourism Policy-Making in the Context of Contested Wicked Problems: Sustainability Paradox, Climate Emergency and COVID-19
Type: Book
ISBN: 978-1-80455-453-1

Access Restricted. View access options
Book part
Publication date: 15 September 2016

Abstract

Details

Tourism and Hospitality Management
Type: Book
ISBN: 978-1-78635-714-4

Access Restricted. View access options
Article
Publication date: 24 October 2008

Nazmi Kozak and Metin Kozak

The purpose of this study is to investigate the information search behavior of visitors according to various socio‐demographic and travel‐related variables regarded as a criterion…

1902

Abstract

Purpose

The purpose of this study is to investigate the information search behavior of visitors according to various socio‐demographic and travel‐related variables regarded as a criterion for market segmentation.

Design/methodology/approach

The data were based on a survey carried out with the cooperation of the Ministry of Tourism and Culture and the State Institute of Statistics in 2001. The study findings were analyzed by employing two statistical techniques: χ2 and a correspondence analysis.

Findings

An overview of the study findings indicates that the individuals visiting Turkey are provided with information from a range of sources. The information sources accessed seem to vary according to the level of the respondents' education level and purpose of their visit.

Research limitations/implications

Through the research findings, it cannot be denied that the information sources have an impact on visitors' decision‐making process in choosing the specific place or facility to spend their limited time. This impact may vary from one person to another according to their different social groups.

Practical implications

Based on six groups of external information sources, the study provides marketing implications for the tourism authorities to segment their target markets.

Originality/value

The paper suggests that, in addition to other social and psychological factors, service providers can also segment their customers and tailor their marketing strategies based on visitors' intentions of using information sources prior to, or during, their vacations.

Details

Tourism Review, vol. 63 no. 4
Type: Research Article
ISSN: 1660-5373

Keywords

Access Restricted. View access options
Book part
Publication date: 15 September 2016

Abstract

Details

Tourism and Hospitality Management
Type: Book
ISBN: 978-1-78635-714-4

1 – 10 of 10
Per page
102050