Sanaz Vatankhah, Mahlagha Darvishmotevali, Roya Rahimi, Seyedh Mahboobeh Jamali and Nader Ale Ebrahim
Multi-criteria decision-making (MCDM) techniques are decision support systems that provide systematic approaches to solve hospitality and tourism (H&T) problems while minimizing…
Abstract
Purpose
Multi-criteria decision-making (MCDM) techniques are decision support systems that provide systematic approaches to solve hospitality and tourism (H&T) problems while minimizing the risk of failure. However, less is known about the application of MCDM techniques in H&T research. This study aims to systematically assess the use of MCDM techniques in H&T research to classify its current application and determine its application potential for H&T research.
Design/methodology/approach
This study used bibliometric analysis to examine all published MCDM studies focused on H&T industries, since 1997. In addition, topic modelling was used to discover key concepts. Finally, top cited studies in terms of total citations per year and total citations were qualitatively reviewed for more insights.
Findings
The findings revealed an ongoing interest in applying MCDM techniques in H&T research. Specifically, the extension of fuzzy theory in MCDM techniques is burgeoning among H&T researchers. However, a certain number of MCDM techniques seem to be ignored in this field with a repetitive application of MCDM techniques in particular areas.
Research limitations/implications
The data for the current research was solely retrieved from Scopus and other databases were not included. Therefore, future research is called for to re-examine the study by considering data from various databases.
Originality/value
This study contributes to extant H&T literature by identifying the most prolific and influential countries, journals, publications and trends by applying MCDM techniques in H&T research, and elucidating the implications and characteristics of MCDM techniques in H&T research.
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Maryam Tavosi and Nader Naghshineh
This study aims to present a comparative study of university library websites (in the USA) from the standpoint of “Google SEO” and “Accessibility”. Furthermore, correlation…
Abstract
Purpose
This study aims to present a comparative study of university library websites (in the USA) from the standpoint of “Google SEO” and “Accessibility”. Furthermore, correlation analysis between these two done.
Design/methodology/approach
By opting for a webometric approach, the present study analyzed university library websites in the USA. The Lighthouse add-on for the Google Chrome browser has been used as a data collection tool, by writing and implementing a computer program in Bash language automatically (May 2020). Data analysis tools used were “Libre-Office-Calc”, “SPSS22” and “Excel”.
Findings
In all 81 university library websites in the USA, Google search engine optimization (SEO) scores have been observed the amount higher than 60 (Total Score = 100). The accessibility rank obtained lay between 0.56 and 1 (Total Score = 1). A weak correlation relationship between “SEO score” and “accessibility rank” (P-value = 0.02, Spearman Correlation Coefficient = 0.345) was observed. This weak relationship can be explained due to the impact of several components affecting Google’s SEO score, one of them being having a high “accessibility rank”.
Practical implications
Given the increasing automation of library processes, SEO tools can help libraries in achieving their digital marketing goals.
Originality/value
Accurate measurement of the Google SEO score and accessibility rank for the university library websites (in the USA) were obtained by Lighthouse add-on for Google Chrome browser. Moreover, data extraction by the implementation of one program computer without the direct observation of human resources is the innovation of this study.
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Saira Hanif Soroya, Sehrish Iqbal, Khalid Mahmood, Naif Radi Aljohani, Saeed-Ul Hassan and Raheel Nawaz
This study aims to provide guidelines for exploring the research landscape in developing countries by gauging the prospects of growth, research impact and innovation. This study…
Abstract
Purpose
This study aims to provide guidelines for exploring the research landscape in developing countries by gauging the prospects of growth, research impact and innovation. This study interrogates, analyses and visualizes the impact, nuances and evolution of stated research themes. For this purpose, this study presents an in-depth analysis of publications and citations indexed in Pakistani journals as a case study.
Design/methodology/approach
A bibliometric analysis of 46,034 publications published in Pakistan-based journals uncovers the research landscape of Scopus-indexed scientific literature – using various statistical and network-based approaches. Using VOSviewer and SPSS tools, the publication data has been analysed in relation to the open access status of papers, the number of authors, discipline, research theme and international co-authorship.
Findings
This study’s analyses reveal that while Pakistani journals are attracting international contributions from several countries, including India, Malaysia and Indonesia, no journal falls into the Scopus-defined top Quartile, i.e. the Q1 category. The analyses also highlight that only half (47%) of the publications received citations, whereas the other half remained uncited. Furthermore, open access publications received significantly higher citations than subscribed/traditional publications (print/online subject to toll access).
Originality/value
To the best of the authors’ knowledge, this is the first impact study of its kind that critically analyses the research landscape of Pakistani journals, especially in the context of the efforts of the higher education commission of Pakistan to promote research culture in the country. This study also provides analytical insights and policy guidelines for improving the quality of research published in Pakistani journals. This study can be replicated for other developing nations to provide guidelines and sustainable pathways for scientific growth in pursuit of uplifting nations by allocating resources for developing science and technology.
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Sanaz Kargaran, Masoumeh Hosseinzadeh Shahri, Zahra Ghorbani, Ali Saberi, Seyedh Mahboobeh Jamali and Nader Aleebrahim
Today social media capabilities have enabled businesses and enterprises to more collaboration, engagement and co-creation with their customers. So the current paper expands on…
Abstract
Purpose
Today social media capabilities have enabled businesses and enterprises to more collaboration, engagement and co-creation with their customers. So the current paper expands on this notion. The aim of this study is a bibliometric analysis to examine the trends of publications in the field of co-creation based on social media.
Design/methodology/approach
To data collection of quantitative analysis, Scopus database was selected and the collected data were analyzed using Bibliometrix-package. The Web of Science also was selected to retrieve highly cited and hot papers for qualitative part of analysis besides top 10 Scopus highest citation per year documents on June 6, 2020.
Findings
The results indicate insights into research trends pertaining to social media-based co-creation, as follows: starting jump to the publications occurred in this researches from the year 2008 and the growth trend is progressing in recent years; the stressful points are “co-design,” “co-creation” and “value co-creation” and concepts such as “open innovation,” “co-innovation” and “co-new product design” are new topics that guide future direction; the USA and UK are leaders in number of multiple and single publications; the most active and top journals that are better suited to achieving a high citation rate per year for a related paper were introduced. In addition, the top documents and highly cited papers were qualitatively analyzed on the basis of times cited per year.
Research limitations/implications
The current study is not free of limitations. The database was limited to only Scopus. So the patterns and trends generated in the study may not be generalized to all social media-based co-creation research. Of course, the authors did not intend to ignore other contributions. It is mainly because of the number of documents retrieved from Scopus database and the coverage, Scopus was selected. Moreover, other types of research techniques such as correspondence analysis can be incorporated to generate additional meaningful insight.
Originality/value
In this time of social media and user-generated content portals, co-creation through social media has become quite popular. So the main innovation of this study is providing a visual presentation of the trends and patterns in the evaluation of social media-based co-creation from the first document about the research area published till 2020. The results of this paper can shed light on the factors that strengthen the contribution of studies in a research area. Generally, the bibliometric items the authors analyzed essentially show the entire field picture and guide researchers toward understanding future trends to produce impactful studies.
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Beyza Aksoy, Ayhan Akpınar and Çağatay Ünüsan
This study aims to present a bibliometric overview of the academic research on export performance (EP) in the business and management areas.
Abstract
Purpose
This study aims to present a bibliometric overview of the academic research on export performance (EP) in the business and management areas.
Design/methodology/approach
A bibliometric overview of 1,463 papers from 1968 to 2021, including performance analysis, science mapping analysis and graphical mapping, was conducted using the Scopus database. SciMAT software was used for thematic analysis and conceptual evolution mapping of the EP domain, and VOSviewer software was used for graphical visualization.
Findings
This study shows that EP research experienced spectacular growth, especially between 1998 and 2003, and the interest in this field continues to increase. Also, the USA and the UK appear to be the absolute leaders in EP research, with the best indicators of productivity and influence in all dimensions analyzed. The findings from the analysis through SciMAT indicate that “capabilities” and “R&D” are the main Motor themes that have contributed the most to the EP literature, whereas “global value chain” and “start-up” are emerging themes as new areas of interest.
Research limitations/implications
This study develops a baseline for representing certain and exhaustive insights in the EP field and specifies trends over a period. Using a single database and excluding book chapters/conference papers are limitations of this study.
Originality/value
EP is a research field that has gained wide acceptance in the academic community and international marketing literature. To the best of the authors’ knowledge, no bibliometric overview has analyzed the EP literature. This study presents the first systematic quantitative analysis of academic research on EP in the business and management areas.