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Owing to increased competition resulting from a decade of deregulation of the financial services industry, banks find themselves faced with the task of differentiating their product as a method for attracting new customers. The importance of bank image is examined as a competitive strategy for increasing customer traffic flow. A survey of 60 business undergraduates and 46 MBA students measured attitudes relating to bank size, atmosphere, innovativeness, and attributes relating to good service. Some significant differences in response by certain demographic characteristics were also measured. Implications of the findings and suggestions for further research are provided.

The attitudes of financial investment service executives towards hiring college students with marketing backgrounds are examined, as well as the attitudes of the students toward working in financial institutions. A large proportion of students indicated having many of the attributes considered by the executives to be prerequisites for success.

With bank deregulation and more sophisticated customers, it has become very important that banks and other financial institutions determine the factors which are pertinent to the customer′s selection process. Through a survey of households, evaluates the relative importance attached to selection criteria used to choose a financial institution. The results provide the basis for a demographic and behavioural profile which is used to examine the emphasis of some criteria over others.

Advances in Health Care Management (AHCM) is a research annual that publishes state-of-the-art reviews and research on special topics in the field of health care management. As conceived by the founding coeditors, John D. Blair (Texas Tech University), Myron D. Fottler (University of Central Florida), and Grant T. Savage (University of Alabama at Birmingham), and as originally commissioned by JAI Press, AHCM provides a forum for leading research on health care management. Volumes 1–3 offer reviews of the field, research on selected topics, and best papers from the Health Care Management Division of the Academy of Management. In contrast, volumes 4–7 focus on a range of special topics, from bioterrorism to international health care management to entrepreneurship to patient safety.