Customer Preferences for Financial Services: An Analysis

Abstract

With bank deregulation and more sophisticated customers, it has become very important that banks and other financial institutions determine the factors which are pertinent to the customer′s selection process. Through a survey of households, evaluates the relative importance attached to selection criteria used to choose a financial institution. The results provide the basis for a demographic and behavioural profile which is used to examine the emphasis of some criteria over others.

Citation

Boyd, W.L., Leonard, M. and White, C. (1994), "Customer Preferences for Financial Services: An Analysis", International Journal of Bank Marketing, Vol. 12 No. 1, pp. 9-15. https://doi.org/10.1108/02652329410049562