Search results

1 – 10 of 22
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 7 January 2025

Sadia Aziz and Muhammad Abdullah Khan Niazi

Recently tourist destinations are facing serious issues of environmental degradation and destination managers are developing strategies to achieve the sustainable destinations’…

38

Abstract

Purpose

Recently tourist destinations are facing serious issues of environmental degradation and destination managers are developing strategies to achieve the sustainable destinations’ natural environment. The primary purpose of this study is to analyze the role of green destination brand equity (DBE) in shaping tourists’ environmentally responsible behavior (ERB). Green DBE is analyzed through green destination awareness (GDA), green destination image (GDI), green destination quality (GDQ) and green destination loyalty (GDL). Furthermore, perceived destination trust (PDT) is considered a mediator, and green perceived value is a moderator to explain the tourists’ ERB.

Design/methodology/approach

Respondents attending the green-certified destinations were approached physically, and data was gathered from 701 respondents through a self-administered survey method.

Findings

Results of the study indicated a significant effect of GDA on GDI and GDQ while an insignificant effect on GDL. Study found significant effect of GDI on GDQ and GDL. Study indicated significant effect of GDQ on GDL. Results of the study indicated significant effect of GDA, GDI, GDQ and GDL on tourists’ ERB. Furthermore, PDT significantly mediated the relationship between green DBE and tourists’ ERB. Finally, moderation results for green destination value (GPV) were significant between green DBE and tourists’ ERB.

Originality/value

Based on the theoretical perspectives of the simulation-organism-response model, a study has explained the influence of green DBE destinations on tourists’ ERB. The study has significantly used the concept of green DBE to explain tourists’ ERB and endorsed the importance of branding in achieving a sustainable tourist destination environment. Finally, the study has uniquely explained tourists’ ERB with the PDT and GPV. The study has highlighted the significance of green branding strategies in protecting the destination environment through shaping tourists’ ERB.

Access Restricted. View access options
Article
Publication date: 16 May 2023

Sadia Aziz and Muhammad Abdullah Khan Niazi

Tourists’ irresponsible behaviours (e.g. damaging flowers, writing and painting on the walls and throwing waste material in the water and around the sea site) damage the coastal…

748

Abstract

Purpose

Tourists’ irresponsible behaviours (e.g. damaging flowers, writing and painting on the walls and throwing waste material in the water and around the sea site) damage the coastal environment. The irresponsible behaviour of tourists has raised concerns about the sustainability of the coastal tourism environment. The purpose of this study is to identify and explain the behavioural patterns of tourists that can influence the environmentally responsible behaviours (ERBs) of tourists, particularly in the context of coastal tourism. The study aims to provide a theoretical and practical explanation of destination image and perceived destination value (PDV) in shaping ERB with the mediating role of destination social responsibility (DSR) among tourists at the coastal touring destination.

Design/methodology/approach

The study used a quantitative research design and data were gathered from the five beaches in Karachi. Structured equation model was used to analyse the direct and mediating effect while stepwise regression was used to analyse the moderating effect of DSR. The results of the direct effect showed that cognitive image has a significant effect on the affective image, while the insignificant effect on conative image and ERB. While the affective image has a significant effect on conative and ERB, and finally, results showed a significant effect of conative image on ERB. Results of the study revealed that PDV significantly mediated the relationship between cognitive, affective and conative destination image and ERB. Finally, the study’s results revealed that DSR has significantly moderated the relationship between affective, conative destination image, PDV and ERB.

Findings

The results are divided into three categories, direct effect, mediating effect and moderating effect. The results of the direct effect showed that cognitive image has a significant effect on the affective image, while the insignificant effect on conative image and ERB. While affective image has a significant effect on conative and ERB, and finally, results showed a significant effect of conative image on ERB. It is found in the results that PDV significantly mediated the relationship between cognitive, affective and conative destination image and ERB. Finally, the study’s results revealed that DSR has significantly moderated the relationship between affective, conative destination image, PDV and ERB.

Research limitations/implications

First, data has been collected from a single geographic area of Pakistan. Therefore, cross-country data are required to compare the ERB of tourists. Second, only local respondents are considered in the study; future studies may include foreign tourists as well. Finally, data has been collected during one month in summer, which may have measured the experience of only summer. The respondent may have different perceived values and destination images during winter. The future study may split data collection into summer and winter to cover diverse perceptions of tourists.

Social implications

It is almost impossible for coastal destinations to achieve a competitive advantage without attaining sustainable coastal environments. Clean and green beaches and responsible behaviour towards marine mammals can only be achieved through tourists’ ERB. This study has major contributions towards society by reserving the natural environment of coastal areas.

Originality/value

This research will significantly contribute to the existing literature by extending the ERB knowledge through the theoretical lens of cognitive-affective-conative models and social expectancy theory. Moreover, PDV as a mediator and DSR as a moderator will enhance the understanding of ERB and extend the existing literature. Further research has provided a strong understanding of how cognitive, effective and conative image helps in influencing the ERB of tourists. Moreover, research will benefit destination managers and policymakers to enhance the image and perceived value of touring destinations. Finally, this study is a unique attempt to present a comprehensive model which could be applicable to diverse situations and areas.

Details

Social Responsibility Journal, vol. 19 no. 10
Type: Research Article
ISSN: 1747-1117

Keywords

Access Restricted. View access options
Article
Publication date: 2 June 2022

Sadia Aziz, Muhammad Abdullah Khan Niazi and Usman Ghani

This study aims to empirically examine the knowledge, social and religious factors effecting the intention to receive COVID-19 vaccination while considering the mediating role of…

419

Abstract

Purpose

This study aims to empirically examine the knowledge, social and religious factors effecting the intention to receive COVID-19 vaccination while considering the mediating role of attitude towards COVID-19 vaccination. The research explores how the Islamic ideologies shape Muslims’ knowledge, social and religious beliefs towards COVID-19 vaccination acceptance or refusal.

Design/methodology/approach

Theoretically, the study is based on the functional theory of attitudes. The model of the study is comprised of nine variables explaining the attitude and intention towards COVID-19 vaccination. Among nine variables, perceived Islamic religiosity, perceived behavioural control and Halal consciousness among Muslims are explained through the value-expressive function of attitude. Furthermore, the perceived risk of COVID-19, the perceived side effect of COVID-19 vaccination and the perceived efficacy of COVID-19 vaccination are considered in the model based on the utility function of attitude. Moreover, social influence for COVID vaccination, subjective norms and group conformity are abstracted from the social-adjustive function of attitude. This study used a quantitative survey research method to test the hypotheses. A total of 1,000 questionnaires were distributed to non-vaccinated Muslim respondents from five cities in Pakistan. The structural equation modelling (SEM) technique was used to test the relationship among the variables in the proposed model. The partial least square-SEM method explained the variances in the dependent variables. Moreover, to test the structure of data, different statistical tests, including exploratory factor analysis (EFA), factor loadings and average variance extracted, were used with the help of Statistical Package for the Social Sciences (SPSS) and analysis of a moment structures (AMOS) 23.0 version.

Findings

Results for direct effect showed a significant negative effect of Islamic religiosity, perceived behavioural control, halal consciousness, perceived side effect of COVID-19 vaccination, social influence, subjective norm and group conformity on attitude towards COVID-19 vaccination. In contrast, insignificant results showed no relationship of perceived risk from COVID-19 infection and perceived efficacy of COVID-19 vaccination with attitude towards COVID-19 vaccination. Results for mediating effect showed the significant negative mediating effect of attitude towards COVID-19 vaccination between Islamic religiosity, perceived behavioural control, halal consciousness, perceived side effect, social influence, subjective norm, group conformity and intention to receive COVID-19 vaccination. While results showed the insignificant mediation of attitude towards COVID-19 between perceived risk from COVID-19 infection, perceived efficacy of COVID-19 vaccination and intention to receive COVID-19 vaccination.

Research limitations/implications

Further studies are required to compare the attitude and intention among the temporary refusal group (those who will consider vaccination the future) and the permanent refusal group (those who will not consider vaccination the future). Comparing Muslim and non-Muslim groups can also explain differences in attitude and intention towards COVID-19 vaccination.

Originality/value

The area of acceptance and refusal of COVID-19 vaccination has been given limited attention in academic literature. Theoretically, this research has proposed a well-defined model to explain the attitude of Muslims towards COVID-19 vaccination. This model can helpf predict the attitude and intentions of Muslims towards vaccination or medicines. Moreover, this research is a unique contribution for the vaccination brands to consider the discussed factors before launching their brand in Muslim countries.

Details

Journal of Islamic Marketing, vol. 14 no. 7
Type: Research Article
ISSN: 1759-0833

Keywords

Access Restricted. View access options
Article
Publication date: 11 April 2022

Ali Zeb, Gerald Guan Gan Goh, Mudaser Javaid, Muhammad Nawaz Khan, Atta Ullah Khan and Shehnaz Gul

Social exchange theory and social learning theory are widely employed in many disciplines but there is little application on the intention to leave and job performance among…

1578

Abstract

Purpose

Social exchange theory and social learning theory are widely employed in many disciplines but there is little application on the intention to leave and job performance among academic staff. Therefore, this study intends to examine the relationships among supervisor support, intention to leave and job performance along with mediating role of self-confidence in a developing context.

Design/methodology/approach

Data were collected through questionnaires from the academic staff of private Pakistani universities. The model was tested using data collected from 295 respondents by using structural equation modeling (SEM) technique.

Findings

The results revealed that supervisor support influenced job performance positively through the mediating role of self-confidence. Conversely, supervisor support influenced intention to leave negatively through the mediating role of self-confidence. In addition, the results also showed the direct effect of supervisor support on employees' job performance and intention to leave.

Practical implications

The results of this study suggest that the supervisor must provide adequate support to the academic staff, which helps them to develop their self-confidence. In addition, self-confidence is helpful for the employees to improve their job performance and reduce their intention to leave.

Originality/value

The study contributes to theory building in the area of supervisor support by enriching the understanding of the processes carrying the effect of supervisor support on desirable workplace outcomes. In addition, the study also explicates the less understood nature of relationship between supervisor support, job performance, and intention to leave through the mediating role of self-confidence in the Pakistani context.

Details

Journal of Applied Research in Higher Education, vol. 15 no. 2
Type: Research Article
ISSN: 2050-7003

Keywords

Access Restricted. View access options
Book part
Publication date: 12 December 2012

Riaz Ahmed Shaikh

The question of civilian supremacy over managing state affairs has been revisiting Pakistan time and again; the case is the same these days. Assuming its strategic location at the…

Abstract

The question of civilian supremacy over managing state affairs has been revisiting Pakistan time and again; the case is the same these days. Assuming its strategic location at the crossroads of Middle East-Central South Asia, the country has a lot of potential not only to prosper and progress, but it can play a pivotal role in restoring peace and stability in the region.

Pakistan's civilian leadership has mostly supported the concept of peaceful coexistence with all neighboring countries, but the theory of animosity propagated by Pakistan's army with its neighbor, especially India, has kept the world's sixth most populous nation in a state of war ever since its inception. This chapter discuses the perpetual conflict between the civil-military approaches and how it is effecting regional peace.

Details

Cooperation for a Peaceful and Sustainable World Part 1
Type: Book
ISBN: 978-1-78190-335-3

Access Restricted. View access options
Article
Publication date: 15 February 2024

Aiman Niazi, Muhammad Imran Qureshi, Mehwish Iftikhar and Asifa Obaid

In light of the widely acknowledged significance of GHRM practices, this study improves comprehension pertaining to GHRM practices and employee workplace outcome relationships…

689

Abstract

Purpose

In light of the widely acknowledged significance of GHRM practices, this study improves comprehension pertaining to GHRM practices and employee workplace outcome relationships. Drawing on the conservation of resource (COR) theory, the association between GHRM practices and employee workplace outcomes, namely green commitment and thriving at work, was explored, with a specific focus on the mediating role of organizational pride.

Design/methodology/approach

A quantitative research design was adopted, and data was collected through a multistage sampling technique, yielding a sample of 255 employees working in six textile manufacturing organizations in Pakistan, all of which held the ISO 14001 certification. The model was tested using Partial Least Square Structural Equation Modeling (PLS-SEM).

Findings

The findings of this study reveal a significant link between GHRM practices and organizational pride. Moreover, organizational pride was found to mediate the relationship between GHRM practices and thriving at work while partially mediating the relationship between GHRM practices and green commitment.

Research limitations/implications

The outcomes of this study have implications for organizations seeking to enhance sustainability and employee well-being by adopting GHRM practices. Specifically, fostering a sense of organizational pride can further enhance thriving at work and green commitment among employees.

Originality/value

The findings contribute to the existing literature by highlighting the positive impact of GHRM practices on employee workplace outcomes and the importance of organizational pride as a mediating mechanism.

Details

Employee Relations: The International Journal, vol. 46 no. 2
Type: Research Article
ISSN: 0142-5455

Keywords

Access Restricted. View access options
Article
Publication date: 24 January 2025

Muhammad Hamid Shahbaz and Shahab Alam Malik

The purpose of this study is to focus on Pakistan’s food manufacturing enterprises and explore the knowledge and implications of green innovation, green intellectual capital (GIC…

40

Abstract

Purpose

The purpose of this study is to focus on Pakistan’s food manufacturing enterprises and explore the knowledge and implications of green innovation, green intellectual capital (GIC) and green human resource management (GHRM) in achieving environmental performance and competitive advantage.

Design/methodology/approach

Using a quantitative approach, this research adopted a cross-sectional survey design to facilitate an objective and precise evaluation of the proposed relationships. The demographic comprised managers and supervisors from food manufacturing enterprises in Lahore, Pakistan. Through purposive sampling, 281 respondents were selected, ensuring representation from food enterprises.

Findings

This study explores that GIC is vital for implementing sustainable technologies in Pakistan’s food sectors. GIC and human resource management are identified as accelerators for green innovation, potentially providing an enhanced environmental performance and competitive edge.

Practical implications

By recognizing the potential of green practices as strategic resources, managers in the Pakistani food sector invest in fostering intangible resources and GIC. This approach leads to sustainable market dominance and efficient operations through continuous green innovation and effective stakeholder communication.

Originality/value

This research offers a consolidated view of the function of GIC in encouraging green innovations in Pakistan’s food enterprises, emphasizing the importance of GHRM procedures and sustainable business methods. This study also provides insights into the strategic management of green projects from a managerial perspective, emphasizing the need for alignment with company strategy and stakeholder communication.

Details

International Journal of Innovation Science, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-2223

Keywords

Access Restricted. View access options
Article
Publication date: 18 November 2021

Akhlaq Ahmad, Muhammad Shoaib and Farooq Abdullah

This paper aimed to examine the sources of information and use of personal protective equipment (PPE) during the COVID-19 pandemic in the province of Punjab, Pakistan. The…

120

Abstract

Purpose

This paper aimed to examine the sources of information and use of personal protective equipment (PPE) during the COVID-19 pandemic in the province of Punjab, Pakistan. The COVID-19 pandemic affected at a large level of all social institutions including the healthcare system of the countries.

Design/methodology/approach

The study was conducted in Pakistan by using an online survey technique. The rationale to opt for this method was based on the country’s lockdown situations, social distancing and the care of the respondents. A total of 847 individuals from different parts of the Punjab province participated in the study. An attitudinal scale was administered, which consisted of statements to measure (dis)agreement among the individuals on current situations of the COVID-19 pandemic. The ethical considerations and confidentiality of the respondents were opted by describing the purpose of research on the first page of the questionnaire.

Findings

The study findings revealed that peer group, signs and symptoms of COVID-19 pandemic and causes and consequences of COVID-19 pandemic had favourable positive effects on the use of PPE by individuals through the mediation of fear of infection during COVID-19 pandemic. Furthermore, the study findings were interpreted as per the effects of current situations of COVID-19 on the sources of information and the use of PPE by individuals.

Originality/value

This study focused on an important gap in the research on COVID-19 pandemic in the country in terms of mass media, health practitioners, peer group, fear of infection and use of PPE.

Details

Health Education, vol. 122 no. 4
Type: Research Article
ISSN: 0965-4283

Keywords

Access Restricted. View access options
Article
Publication date: 28 September 2021

Syed Danial Hashmi, Khurram Shahzad and Muhammad Izhar

This study aims to empirically investigate the relationship between different global software development (GSD) challenges (management, process, social, technical and…

719

Abstract

Purpose

This study aims to empirically investigate the relationship between different global software development (GSD) challenges (management, process, social, technical and environmental challenges) and software project success. Further, the study examines the moderating role of total quality management (TQM) between the relationship of GSD challenges and success of software projects.

Design/methodology/approach

Using two field studies, the authors collected data form software developers working in globally distributed teams. In study 1 (n = 194), relationship of different dimensions of GSD challenges (management, process, social, technical and environmental challenges) and project success was examined. In study 2 (n = 138), moderating role of TQM was examined on the relationship of GSD challenges and project success.

Findings

The results of study 1 indicate that there is a negative relationship between all dimensions of GSD challenges and project success. Findings of study 2 confirmed that TQM practices moderate the negative relationship between GSD challenges and project success.

Practical implications

The findings of the study provide guidelines to the project managers of software industry to mitigate GSD challenges using TQM practices.

Originality/value

Study adds in the literature of TQM, GSD challenges and project success by (1) empirically investigating the relationship between different GSD challenges and software project success and (2) by examining the moderating role of TQM practices on relationship of GSD challenges and project success in global software development industry.

Details

The TQM Journal, vol. 34 no. 5
Type: Research Article
ISSN: 1754-2731

Keywords

Access Restricted. View access options
Article
Publication date: 28 March 2023

Muhammad Farooq and Naeem Ahmad

This study aims to examine the moderating effect of intellectual capital (IC) in the relationship between board characteristics and firm performance of non-financial firms listed…

839

Abstract

Purpose

This study aims to examine the moderating effect of intellectual capital (IC) in the relationship between board characteristics and firm performance of non-financial firms listed on the Pakistan Stock Exchange (PSX) from 2010 to 2019.

Design/methodology/approach

The modified value-added intellectual capital (MVAIC) was used to assess the efficiency of sample firms’ IC, which is a modified version of Pulic’s (2000) model VAIC that includes an additional component, rational capital efficiency. Board size, independence, board meetings, chief executive officier duality and board gender diversity are all measures of board characteristics. Firm performance is measured through return on assets, return on equity and earnings per share. The Hausman test was used to select the best model for the study.

Findings

Based on the regression results, the board’s gender diversity and duality have a significant inverse relationship with profitability. In terms of the impact of board characteristics on IC, it is discovered that board independence and diversity are significantly inversely related to IC. Furthermore, IC is significantly related to profitability by all means. In terms of the moderating effect of IC, the findings show that IC significantly moderates the negative relationship between duality and profitability, as well as board gender diversity and profitability.

Practical implications

This study made some policy recommendations to policymakers. Duality should be avoided in PSX firms because it is significantly inversely related to profitability and IC. Second, female board participation should be subjective. Third, because the findings indicate that Pakistani firms lack true board independence, the Securities and Exchange Commission of Pakistan should take additional steps to ensure that the board is truly independent.

Originality/value

To the best of the authors’ knowledge, this is the first study of its kind to study the moderating effect of IC between corporate governance and firm performance.

Details

Corporate Governance: The International Journal of Business in Society, vol. 23 no. 6
Type: Research Article
ISSN: 1472-0701

Keywords

1 – 10 of 22
Per page
102050