Search results

This paper aims to provide a deeper understanding of the effective use of Facebook within the hotel industry. It explored which current Facebook practices are effective/persuasive using the elaboration likelihood model (ELM) as the main theoretical foundation.

Using an experimental design, the effects of consumers’ exposure to treatments, involving different levels of elaboration and source credibility, were examined to determine whether consumer’s process information from Facebook communication through a central or peripheral route.

The results of this research showed that consumer attitudes are affected by the source credibility, but not by the level of elaboration. Also, intentions to stay at the hotel and intentions to engage with the hotel brand via social media were not affected by the level of elaboration or source credibility.

This study presents an important step forward in understanding how consumer persuasion takes place in an online environment. Also, this paper provides a first-hand account of the manner in which social media adds value to a business organization. In addition, this paper provides insight on how consumers process online information.

As this is the first conceptualization of the ELM in a social media context, this study is uniquely able to explain the concept of persuasion in the hotel industry. Such knowledge is invaluable to academics and hotel decision makers, especially because the research provides specific insights on the manner in which attitudes change in consumers.

The purpose of this study is to provide a domain statement for hospitality marketing research. The objectives of the study are to analyze the evolution of hospitality marketing research over the past 25 years, determine how the research paradigms changed over time in hospitality marketing relative to mainstream marketing and provide scholars with suggestions for developing and managing a marketing research agenda. The findings of this study help not only scholars involved in marketing research but also hospitality scholars across all disciplines.

A content analysis of > 1,700 marketing articles is provided, with articles published in three leading hospitality journals and one mainstream marketing journal over a 25-year period. Additionally, the authors consulted leading hospitality scholars to solicit their views and suggestions on hospitality marketing research.

The results show the evolution of hospitality marketing over a 25-year period. This provides insights into how hospitality has unique aspects, which can lead to contributions in mainstream marketing.

Due to its longitudinal nature and breadth (e.g., number of journals covered), this is the most comprehensive study of hospitality marketing research. The findings of the study provide direction for all hospitality scholars as well as those involved in hospitality marketing research.

At the dawning of the twenty-first century, The Courage to Teach was a tipping point that shifted our conceptualization of faculty development to consider the heart of the teacher, ‘the place where intellect and emotion and spirit and will converge in the human self’ (Palmer, 1998, p. 11). So inspired, a study was designed to inquire into the lived reality of teachers to better understand how teachers experience and make meaning of the phenomenon of teaching (Natoli, 2000, 2006). The objective of the Self as Teacher Study was to interview and observe those who teach to capture how they come to know their subjects and their students with attention to the selfhood of the teacher. Analysis of narratives collected through autobiographical interviews with K-12 instructors and university professors from Boston to Barcelona to Brazil evidenced astounding epistemological patterns – distinctions between teacher ways of knowing and being – which provided insights into the construction of teacher identity and integrity (integritas or wholeness). Ultimately, human virtues are represented in the embodied mind as higher-order cognitions and emotions and manifested as actions through qualitatively different self-states, our better angels. Consequently, faculty development is about human development, expanding consciousness, enhancing capacities for relationship, shifting awareness to integrate new perceptions, and incorporating previously isolated mentalizations. The Model for In-depth Faculty Development is introduced as a grounded theory framework highlighting teacher characteristics and potentials for personal and professional growth through a shared community culture while the POISE® Curriculum offers a system for implementation.

The purpose of this paper is to analyze common emplotments of interpretations of the financial crisis of 2007‐2010.

The paper presents a text analysis.

The paper finds that the same “strong plots” are commonly used to explain financial crises to the general public.

The paper provides useful information on interpretations of financial crises.

This chapter summarizes many conceptual, theoretical, and methodological topics related to studying group communication using qualitative research methods. First, it explains five of the most common theoretical frameworks used by group communication scholars (i.e., symbolic convergence theory, bona fide group perspective, unobtrusive control theory, dialectical theory, and structuration theory). Next, it discusses best practices and issues related to different data collection methods including observations, historical case studies, ethnographies, focus groups, and interview studies. Then, the chapter describes two primary data analytic tools, various iterations of constant comparison method, and qualitative content analysis. Finally, the chapter describes several innovative qualitative methods that may lead to new understandings of group communication processes including discourse analysis and discourse tracing, as well as new approaches to collecting qualitative network data and mediated data. The chapter concludes with a discussion of future research suggestions.

This study aims to present the impact of using leaded avgas in piston-prop aircraft, in Turkey.

Increasing air traffic directly increases the total amount of consumed aviation fuels (kerosene or avgas). The number of aircraft and traffic that will increase soon will further increase fuel consumption. For this reason, aircraft power generation methods (long term) must be changed or the fuel must be improved (short term). The avgas used in piston-prop aircraft is known to contain lead and as a result, the production or consumption of avgas has adverse effects on human health, the ecosystem quality and resources.

The overall human health impact, ecosystem quality impact and resource impact in Turkey were determined to be 2.83 disability-adjusted life years, 1.21 × 10⁻⁰⁴ species.yr and $138, respectively. According to the results, although the normalized total effect of Turkey was calculated as 208.18 nkg, 43.89% of the total was observed in the Marmara region.

The originality is the use of real-time values for all calculations. For the purpose of showing the most impacted or damaged regions in Turkey via a life cycle analysis, a new definition, the normalized total effect in nkg, is defined in this study.