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Globalization has supported the exportation of exotic design and construction of many buildings including skyscrapers. In the past two decades skyscrapers have proliferated across cities all over the world, particularly those in the Arabian Peninsula. Because of their massive bulk and soaring height, these skyscrapers have dramatically altered the urban landscape and city identity. This paper examines the role of skyscrapers in supporting place identity in the Arabian Peninsula. Through case studies, the paper describes and evaluates skyscraper projects. While the “imported” iconic skyscrapers with their flamboyant forms have been transformative in re-imaging cities and their skylines, many of these have been transplanted to these cities with little consideration for local heritage and culture.

The purpose of this paper is to present synthesis protocol of hydrogel composed of Chitosan (CS) and Poly(ethylene glycol) (PEG) and establish an understanding of its thermal responsive behavior. It aims to prove the basic temperature sensing ability of a novel CS-PEG-based hydrogel and define its sensing span.

This study includes synthesis of CS and PEG-based hydrogel samples by first performing dissolution of both constituents, respectively, and then adding Glutaraldehyde as the cross-linking agent. It further includes proposed hydrogel’s swelling studies and dynamic behavior testing, followed by hydrogel characterization by Fourier transform infrared spectroscopy, X-ray diffraction and SEM. The last section focuses on the use of proposed hydrogel as a temperature sensor.

Detailed experimental results show that a hydrogel comprising of CS and PEG presents a thermally responsive behavior. It offers potential to be used as a temperature responsive hydrogel-based sensor which could be used in medical applications.

This research study presents scope for future research in the field of thermally responsive bio-sensors. It provides basis for the fabrication of a thermal responsive sensor system based on hydrogels that can be used in specific medical applications.

This study highlights the demand for low-cost and high accuracy products through the design and development of new 3D printing technologies. Besides, significant progress has been made in this field. A comparative study helps to understand the latest development in materials and future prospect of this technology.

Nevertheless, a large amount of progress still remains to be made. While some of the works have focused on the performances of the materials, the rest have focused on the development of new methods and techniques in additive manufacturing.

This paper critically evaluates the current 3D printing technologies, including the development and optimizations made to the printing methods, as well as the printed objects. Meanwhile, previous developments in this area and contributions to the modern trend in manufacturing technology are summarized briefly.

The paper can be summarized in three sections. Firstly, the existing printing methods along with the frequently used printing materials, as well as the processing parameters, and the factors which influence the quality and mechanical performances of the printed objects are discussed. Secondly, the optimization techniques, such as topology, shape, structure and mechanical property, are described. Thirdly, the latest development and applications of additive manufacturing are depicted, and the scope of future research in the relevant area is put forward.

Auxetics metamaterials show high performance in their specific characteristics, while the absolute stiffness and strength are much weaker due to substantial porosity. This paper aims to propose a novel auxetic honeycomb structure manufactured using selective laser melting and study the enhanced mechanical performance when subjected to in-plane compression loading.

A novel composite structure was designed and fabricated on the basis of an arrowhead auxetic honeycomb and filled with polyurethane foam. The deformation mechanism and mechanical responses of the structure with different structural parameters were investigated experimentally and numerically. With the verified simulation models, the effects of parameters on compression strength and energy absorption characteristics were further discussed through parametric analysis.

A good agreement was achieved between the experimental and simulation results, showing an evidently enhanced compression strength and energy absorption capacity. The interaction between the auxetic honeycomb and foam reveals to exploit a reinforcement effect on the compression performance. The parametric analysis indicates that the composite with smaller included angel and higher foam density exhibits higher plateau stress and better specific energy absorption, while increasing strut thickness is undesirable for high energy absorption efficiency.

The results of this study served to demonstrate an enhanced mechanical performance for the foam filled auxetic honeycomb, which is expected to be exploited with applications in aerospace, automobile, civil engineering and protective devices. The findings of this study can provide numerical and experimental references for the design of structural parameters.

Fused filament fabrication (FFF) is a common additive manufacturing method that is widely used owing to its low cost, environmental friendliness and safety. Colour models are needed because of their ability to express more information, but high printing quality and efficiency are difficult to achieve with the existing FFF colour printing methods because of the “inertia” of printing. Inertia refers to the feature of the former colour material remaining in the molten cavity when switching colours in colour FFF printing. The purpose of this paper is to propose a new FFF colour printing method to reduce printing material usage and printing time.

A new FFF colour printing method that uses transitioning waste to construct the part is proposed. Based on the freedom of the colour surface model’s interior space, the internal fill and support of the print model are generated using the transitioning waste to reduce printing material usage and printing time and to achieve environmentally friendly colour printing. The modified elite ant system (EAS) algorithm is used to construct and optimize this method based on the colour surface model.

A colour printing experiment is performed using a colour-mixing FFF printer platform with a special waste extrusion module. The experimental results show that this method can significantly reduce material and time consumption compared to the commonly used method. The printed part produced by this method also has high surface quality.

A new FFF colour printing method that uses transitioning waste to construct the part is proposed. Based on the freedom of the colour surface model’s interior space, the internal fill and support of the print model are generated using the transitioning waste to reduce printing material usage and printing time and to achieve environmentally friendly colour printing. The modified EAS algorithm is used to construct and optimize this method based on the colour surface model. A special waste extrusion module is developed.

This study aims to offer and validate an integrated marketing capability-product innovations framework. Particularly, it aims to examine the role of adaptive marketing capability in enabling market ambidexterity and incremental as well as radical product innovation. Also it intends to investigate the moderating role of transformational leadership between adaptive marketing capability and market ambidexterity.

Manufacturing firms in Pakistan, an emerging economy, are taken as the context for this study. A designed survey questionnaire is used for data collection. Partial least square technique is employed to empirically validate and test the hypothesized model with a sample of 192 manufacturing firms. Particularly, the two-stage approach in SmartPLS is used to validate measurement models, and structural equation modeling technique is used to test the proposed hypothesis.

The findings not only confirm that adaptive marketing capability is instrumental to both incremental and radical product innovations but also reveal that adaptive marketing capability serves an important antecedent to market ambidexterity shedding new lights on its mediating role in the relationship of adaptive marketing capability with incremental and radical product innovations. Moreover, the results find that the effectiveness of adaptive marketing capability to support market ambidexterity may involve a possible trade-off between exploitation and exploration when the leaders exhibit a low or high level of transformational leadership behavior.

This study contributes to outside-in strategic perspective and contextual ambidexterity literature by revealing the role of adaptive marketing capability as an important enabler of market ambidexterity which, in turn, allows the firm to simultaneously introduce incremental and radical product innovations. In this way, this study advances the current understanding of the antecedents and consequences of contextual ambidexterity. Also, this study provides insight into the types of capabilities needed for the firm's contextual and employees' behavioral adaptation to simultaneously manage exploitation and exploration within the same business unit which was lacking in the previous literature. Further, this study also offers a novel understanding of the conditional role of transformational leadership between adaptive marketing capability and market ambidexterity.

This paper aims to examine the mediating role of environmental concern in the relationship of green purchase awareness and purchasing behavior of fast food consumers keeping in view the theory of planned behavior.

A quantitative, cross-sectional design is used by collecting primary responses through a validated questionnaire. In all, 1,008 male and female buyers of fast food were sampled. Structural equation modeling is applied.

The results revealed that green purchase awareness has a positive relationship with green purchase behavior, and environmental concern has no mediation in the relationship. Upon having awareness, the respondents adopted green or pro-environmental behavior, but at the same time, they were found having least concern for the protection of environment.

This is a cross-sectional study with questionnaire. Multiple sources of data collection results in weakening self-reporting bias.

Implications count toward individuals, enterprises and society at general.

The study highlights the issue of not having concern for the protection of the environment even after having green purchase awareness. This is the first time the environmental concern is examined as a mediator in the selected relationship. The contradictory results of having no environmental concern differentiate this study from others.

The purpose of this study is to investigate the impact of user-driven innovation (UDI) and employee intrapreneurship (EI) on the innovation performance of platform enterprises through the mediating role of market intelligence responsiveness (MIR) and the moderating role of knowledge and information resource acquisition (KRA and IRA, respectively) between MIR and innovation performance.

Data were collected from 167 platform enterprises in northern, eastern and southern China with survey questionnaires. Participants were mainly middle and senior managers with a comprehensive grasp of the enterprises' information.

The results indicated that both UDI and EI, particularly synergy, positively influenced the innovation performance of platform enterprises. Furthermore, higher innovation performance resulted from high congruence between UDI and EI, and the innovation performance of enterprises increased when UDI and EI shifted from being incongruent to congruent. Lastly, MIR played a mediating role in this relationship, and both KRA and IRA played a positive moderating role between MIR and innovation performance.

Platform enterprises should pay attention to external users and internal employees to achieve their development goals and establish tripartite cooperative relationships involving firms, employees and users. Enabling platform enterprises to develop continually and in a healthy way requires the integration and utilization of all types of resources.

This was an empirical study on the impact mechanism of employees and users on the innovation performance of platform enterprises in China.

Gunung Mulu National Park (GMNP) is one of the two protected areas with UNESCO World Heritage Site (WHS) status in Malaysia. Until now, this area can only be accessed by tourists via air and water transportation only. Recently, the government has proposed the construction of a road connecting GMNP to several areas, including Miri City through a high-impact infrastructure project. However, this project might instigate the potential benefits and challenges in terms of tourism development and community well-being. As custodians of the park, their support for this initiative needs to be dismantled so that the management of the national park can still be implemented holistically and does not jeopardise the current UNESCO status of WHS. WHS is UNESCO-designated area of cultural, historical, scientific, or other significant value, legally safeguarded by international agreements, and preserved for the benefit of future generations due to its exceptional value to humanity. Thus, this study aims to examine challenges and socioeconomic impacts of the proposed road among key informants' perspectives at Long Terawan Village, Long Iman Village, Batu Bungan Village and GMNP Headquarters. The study was conducted via in-depth interviews with 10 community members residing in the settlement, including a tribal chief, boatman, lodging operator, park guide and farmer, all of whom are professionals and representatives of the local community. They were designated as key informants on account of their extensive engagement and development within the community. Through a thematic analysis, their perspectives on the proposed roads to be built in the area were elucidated. The study offers pragmatic understanding of socioeconomic impact assessment, which could inform strategic decision-making by incorporating information regarding potential benefits and challenges of the proposed road construction to an isolated protected area.

Upon completion of the case, students will be able to reflect the forces, which may disrupt the art industry through Artientifique initiatives and the ability to apply Phoenix encounter method with proactive scanning to remain competitive; create various multi-functional roles as a youth entrepreneur in the micro, small and medium enterprises (MSMEs) capacity and be able to understand the level and review the competition and business trends from an art industry perspective; analyze how innovation clubbed with sustainability will create a competitive advantage in a circular economy; determine the leadership style most appropriate for MSMEs to indulge in innovation and sustainability in the fine arts business; and design and discover opportunities to promote women’s entrepreneurship in the art industry, especially in emerging markets.

On a cold Friday morning in November 2020, Aisha Mir was in utter confusion written all over her face. She had to decide on a prosperous pathway. Should it be customization or standardization of artwork? Also, whether she should continue investing in the existing in-house supply chain or outsource this to a third party. Being practicing sustainability in her personal and professional life, she had designed her art studio herself by using upcycled materials. While enjoying the pigeons and sparrows chirping and eating grains on her wide windowpane, she looked at the world map with keen interest and imagined herself flying to each country along with her gray and white pigeons. While sitting in Madina city, Saudi Arabia, she was concerned about the expired makeup collection hub being set up in Abu Dhabi, UAE. The collection and the painting processes had to be monitored; the artworks needed auditing, framing and packing before they were shipped to a customer. Centralizing would add unnecessary hassle, and outsourcing needed distribution of authority. Keeping the challenges in mind, she was struggling to find a solution for efficient community engagement.

This case has been particularly focused on undergraduate and postgraduate early-stage level students pursuing business or commerce programs, particularly those studying entrepreneurial and management courses in innovation and sustainability.

Teaching notes are available for educators only.

CSS 3: Entrepreneurship.