Min Hua Lu, Christian N. Madu, Chu‐hua Kuei and Dena Winokur
Develops a strategic planning framework for long‐range marketingpolicy making. Uses this framework to explore the relationship betweenmarketing orientation and total quality…
Abstract
Develops a strategic planning framework for long‐range marketing policy making. Uses this framework to explore the relationship between marketing orientation and total quality management and extends Kotler′s model of three types of marketing strategic orientation on the perspective of total quality management. Uses two group consensus management techniques (quality function deployment and analytic hierarchy process) and competitive benchmarking to demonstrate how a particular company can make a decision on which strategic marketing orientation to adopt. Furthermore, shows how a company can evaluate itself relative to its competitors on the basis of strategic marketing orientation.
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Explores the application of quality function deployment (QFD)concept in strategic marketing planning. First discusses the literatureof quality control concepts and marketing…
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Explores the application of quality function deployment (QFD) concept in strategic marketing planning. First discusses the literature of quality control concepts and marketing concepts, and the current thinking in strategic marketing planning. Then proposes that the QFD concept can be an ideal approach in the strategic marketing planning. The QFD approach maximizes benefits for both customers and companies in the long run, by first determining the customer’s needs, and then translating these needs into corporate goals and marketing objectives. Based on these goals and objectives, marketing strategies and marketing tactics could be developed and implemented to ensure the customers’ needs are met and company’s objectives are obtained.
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Examines the determinants of International Joint Venture marketing performance in Thailand. Uses the results from a survey of 1047 Thai‐foreign IJVs in Thailand from firms that…
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Examines the determinants of International Joint Venture marketing performance in Thailand. Uses the results from a survey of 1047 Thai‐foreign IJVs in Thailand from firms that were mainly engaged in agriculture, metal working, electrical and chemical industries. Applies exploratory factor analysis and discriminant analysis to identify these critical determinants as market characteristics, conflict, commitment, marketing orientation and organisational control.
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This paper is a study of the current trends and conditions of electronic resources for Chinese studies, based on a recent survey on the Internet of 29 Chinese libraries in North…
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This paper is a study of the current trends and conditions of electronic resources for Chinese studies, based on a recent survey on the Internet of 29 Chinese libraries in North America and eight Chinese libraries in China, Taiwan and Hong Kong. The survey discussed current electronic resources for Chinese studies, with a union list of major Chinese language databases currently used in libraries in Asia and the US. Current views on the use and development of electronic resources for Chinese studies were summarised.
Chu‐hua Kuei Ph D., Christian N. Madu Ph D., Wing S. Chow, D. Ph and Min H. Lu
There exists an association between Supply Chain Quality Management(SCQM) and supply chain competence. To verify such claims, data wascollected from Hong Kong based firms. The…
Abstract
There exists an association between Supply Chain Quality Management (SCQM) and supply chain competence. To verify such claims, data was collected from Hong Kong based firms. The data showed in most cases an association could be established between SCQM initiatives and the supply chain competence. Some fi rms with SCQM initiatives tend to perform better in terms of customer service or product quality. Supply chains managers may therefore, perform better when their managerial foci are consistent with recognized dimensions of supply chain quality and excellence. In today’s global economy supply chain management is crucial in achieving organizational effectiveness.
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Presents a synergy and integration of marketing and operations for continuous quality improvement in a service setting. Discusses measurements, improvements, and responsibilities…
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Presents a synergy and integration of marketing and operations for continuous quality improvement in a service setting. Discusses measurements, improvements, and responsibilities of service quality. Integrates a service quality evaluation tool (SERVQUAL) and a service quality improvement tool (QFD). Claims that only through this synergy and integration of systems, concepts and tools will the aim of the organization in achieving service quality be reached.
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Hsiu-Hua Chang, Scott J. Vitell and Long-Chuan Lu
Since East Asian Confucian societies are relational societies that view harmonious relationships with others as important, the issue of consumer ethics has received considerable…
Abstract
Purpose
Since East Asian Confucian societies are relational societies that view harmonious relationships with others as important, the issue of consumer ethics has received considerable attention in the quest to improve the effectiveness of business transactions. This is especially true of China, a large developing country with many business investment opportunities. The purpose of this paper is to examine the relationships between consumer ethical beliefs and the personality traits of consumer relationship proneness, religiousness, attitude toward business and love of money, which are seldom explored in the literature.
Design/methodology/approach
The sample is collected by systematic sampling in China and a sample of 434 individuals is surveyed. This study performs confirmatory factor analysis to examine the reliability and validity and then uses the evaluation of the structural equation model exhibited a good fit between the model and the observed data to test the hypotheses via LISREL 8.7.
Findings
Findings show that individuals with stronger relationship proneness and high religiousness tend to more strongly consider many questionable consumer practices as unacceptable. Attitude toward business and love of money partially impact consumer unethical beliefs.
Originality/value
While there cultural differences between East Asian and western societies, consumer relationship proneness and the three other constructs featuring Chinese characteristics should be considered a vital personality in Chinese society. The results of this study offer findings which are not fully consistent with the findings of studies conducted in other countries and can improve friendly relationship marketing practices with Chinese consumers. More research is necessary to understand consumer ethical behavior in the varied cultures of Asia.
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Hsing-Hua Stella Chang, Cher-Min Fong and Min-Hua Chang
Empirical evidence of the value creation process through which internationalizing small and medium-sized enterprises (SMEs) develop international branding capability (IBC) to…
Abstract
Purpose
Empirical evidence of the value creation process through which internationalizing small and medium-sized enterprises (SMEs) develop international branding capability (IBC) to build a value-creating brand in international markets is incomplete. This research aims to investigate a theoretical framework for the determinants and outcomes of IBC in internationalizing SMEs.
Design/methodology/approach
Using surveys of 519 internationalizing SMEs, this research empirically verified the antecedents to and effects of IBC on SMEs’ value creation, which thus translates into superior performance. Furthermore, this research explores contextual factors influencing the value creation process in SME internationalization.
Findings
Findings show that SMEs with strong international marketing resource orchestration (IMRO) and relational capability are more competent in developing IBC, which assists resource-constrained SMEs to create value, as manifested through international brand equity (IBE) and improved international performance. Moreover, environmental uncertainty enhances the interplay between IMRO, relational capability, and IBC, while new entrant pressure strengthens the relationship between IBC and IBE, and price competition pressure magnifies the impact of IBE on international performance.
Originality/value
Our study pioneers conceptualization of the value creation process through which SMEs develop IBC to build value-creating brands in international markets, overcoming the liabilities of smallness and outsidership.
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Eric S. Lin, Yu-Lung Lu, Ming-Chia Lin and Hui-Chen Wang
This study takes advantage of abundant data from the Economics Department at National Tsing Hua University to empirically evaluate whether there exist academic performance…
Abstract
This study takes advantage of abundant data from the Economics Department at National Tsing Hua University to empirically evaluate whether there exist academic performance differentials between undergraduate students from two entrance channels (exam-based and application-based methods) across courses and grades. We first evaluate the academic performance between the students based on two entrance channels, and then incorporate the General Scholastic Ability Test (GSAT) score (including five subjects of Chinese Literature, Mathematics, English, Science, and Society) into the independent variables to control for the students' ability. Our empirical results exhibit the students recruited through the application-based method outperform those admitted from the exam-based method in required courses after controlling for the students' individual characteristics. Nevertheless, we found that the advantage disappears for the elective courses. Furthermore, the academic gaps between the two groups of students tend to decline or disappear when students are seniors. The findings indicate that entrance exam scores (e.g., the Scholastic Assessment Test (SAT) scores in the United States) are good indicators for predict college academic performance, making the potential function of entrance exam in Taiwan relatively comparable to that in the United States. The findings also detail that individual GSAT scores on English, Math, and Society are positively and significantly associated with his/her performance on the core courses in Economics, supporting a significant learning progression from the curricula of senior high school to the undergraduate college education.
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Chu‐Hua Kuei, Christian N. Madu, Chinho Lin and Min H. Lu
Assesses the relationship between quality management practices and organizational climate. This study uses two well‐developed instruments to assess the relationship. A total of…
Abstract
Assesses the relationship between quality management practices and organizational climate. This study uses two well‐developed instruments to assess the relationship. A total of 386 questionnaires were mailed to managers drawn from a list of Taiwan’s top 500 manufacturing corporations. A total of 86 middle line managers returned the questionnaires for this study. Discriminant analysis was used to examine the relationship between quality management practices and organizational climate. The result indicates that high quality‐tendency groups perceive a loose organizational structure, while medium quality‐tendency groups perceive a more bureaucratic organizational structure. Regarding people orientation, finds that medium quality‐tendency groups tend to emphasize that more, followed by high quality‐tendency groups and then low quality‐tendency groups. Also identifies the organizational climate indicators that separate high, medium, and low quality‐tendency organizations.