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It seems intuitive that as firms continue to try and keep in touch with the customers they serve, research should play an increasingly important role in determining the needs and wants of the consumer. Accordingly, as goods and services are tailored to meet these needs, so too does the accompanying advertising. Additionally, there is constant pressure on advertising agencies to produce advertising that consistently meets the objectives of their clients. Marketing departments, in turn, have to justify and be accountable to top management for advertising budgets. Consequently, agencies increasingly have to provide measures of effectiveness (Flandin et al 1992). In order to optimize the process(es) that will meet client objectives, agencies have to ensure that they understand how the consumer thinks and feels. One such approach to understanding the consumer's view is account planning. The main objective of this paper will be to provide a thorough review of the account planning phenomenon in advertising and in so doing, highlight the use of advertising research from a developmental perspective. This paper will describe the account planning process and how it differs from traditional agency practices. The justification for such a paper is the fact that billions of dollars are spent annually on advertising, in the hopes that the advertiser's objectives will consistently be met. If it could be demonstrated that increased attention to the consumer, in the development stages of advertising leads to more effective advertising than when consumer input is limited to the evaluation of advertising, after the fact, this would be of significant interest to advertisers as well as advertising agencies.

Despite significant investment in capital improvements and training, a rod mill suffered from chronically low productivity. The authors conducted a survey to measure employee satisfaction and to determine the correlation between employee satisfaction and productivity. The study found a correlation between average job satisfaction, low motivation and the resulting low productivity. A direct correlation was also found between low productiity and poor communication between management, supervisors and employees. The article offers recommendations to improve productivity by increasing employee involvement and communication.

This paper gives a review of the finite element techniques (FE) applied in the area of material processing. The latest trends in metal forming, non‐metal forming, powder metallurgy and composite material processing are briefly discussed. The range of applications of finite elements on these subjects is extremely wide and cannot be presented in a single paper; therefore the aim of the paper is to give FE researchers/users only an encyclopaedic view of the different possibilities that exist today in the various fields mentioned above. An appendix included at the end of the paper presents a bibliography on finite element applications in material processing for 1994‐1996, where 1,370 references are listed. This bibliography is an updating of the paper written by Brannberg and Mackerle which has been published in Engineering Computations, Vol. 11 No. 5, 1994, pp. 413‐55.

Investigates the efficiency of hybrid solution methods when incorporated into large‐scale topology and shape optimization problems and to demonstrate their influence on the overall performance of the optimization algorithms. Implements three innovative solution methods based on the preconditioned conjugate gradient (PCG) and Lanczos algorithms. The first method is a PCG algorithm with a preconditioner resulted from a complete or an incomplete Cholesky factorization, the second is a PCG algorithm in which a truncated Neumann series expansion is used as preconditioner, and the third is a preconditioned Lanczos algorithm properly modified to treat multiple right‐hand sides. The numerical tests presented demonstrate the computational advantages of the proposed methods which become more pronounced in large‐scale and/or computationally intensive optimization problems.

The aim of this chapter is to argue that charisma is a collective representation, and that charismatic authority is a social status that derives more from the “recognition” of the followers than from the “magnetism” of the leaders. I contend further that a close reading of Max Weber shows that he, too, saw charisma in this light.

I develop my argument by a close reading of many of the most relevant texts on the subject. This includes not only the renowned texts on this subject by Max Weber, but also many books and articles that interpret or criticize Weber’s views.

I pay exceptionally close attention to key arguments and texts, several of which have been overlooked in the past.

Writers for whom charisma is personal magnetism tend to assume that charismatic rule is natural and that the full realization of democratic norms is unlikely. Authority, in this view, emanates from rulers unbound by popular constraint. I argue that, in fact, authority draws both its mandate and its energy from the public, and that rulers depend on the loyalty of their subjects, which is never assured. So charismatic claimants are dependent on popular choice, not vice versa.

I advocate a “culturalist” interpretation of Weber, which runs counter to the dominant “personalist” account. Conventional interpreters, under the sway of theology or mass psychology, misread Weber as a romantic, for whom charisma is primal and undemocratic rule is destiny. This essay offers a counter-reading.

The purpose of this paper is to propose and analyze the free vibration response of the spatial curved beams with variable curvature, torsion and cross section, in which all the effects of rotary inertia, shear and axial deformations can be considered.

The governing equations for free vibration response of the spatial curved beams are derived in matrix formats, considering the variable curvature, torsion and cross section. Frobenius’ scheme and the dynamic stiffness method are applied to solve these equations. A computer program is coded in Mathematica according to the proposed method.

To assess the validity of the proposed solution, a convergence study is carried out on a cylindrical helical spring with a variable circular cross section, and a comparison is made with the finite element method (FEM) results in ABAQUS. Further, the present model is used for reciprocal spiral rods with variable circular cross section in different boundary conditions, and the comparison with FEM results shows that only a limited number of terms in the results provide a relatively accurate solution.

The numerical results show that only a limited number of terms are needed in series solutions and in the Taylor expansion series to ensure an accurate solution. In addition, with a simple modification, the present formulation is easy to extend to analyze a more complicated model by combining with finite element solutions or analyze the transient responses and stochastic responses of spatial curved beams by Laplace transformation or Fourier transformation.

THE Mercedes‐Benz Model DB‐601A aero‐engine is a development of the Daimler‐Benz Aktiengesellschaft of Stuttgart, Germany, a firm which lias been engaged in the manufacture of automotive and aero‐engines for over fifty years. During the first World War the Daimler Motorcn Gesellschaft of Stuttgart produced the famous Mercedes aero‐engines iii three 6‐cylindcr types with ratings of 160 horse‐power, 180 horse‐power, and 260 horse‐power. Equally renowned were the 160 horse‐power and 230 horse‐power 6‐cylindcr aero‐engines built by Benz and Company in Mannheim. After the war, and as a result of the economic and financial crisis which brought almost complete stagnation to the automotive industry in Germany during the early twenties, these two companies were practically forced to combine their activities in order to survive. Accordingly in 1926 a merger was consummated between the Daimler and Benz organizations. Thus came into being the firm of Daimler‐Benz A.G. and their product, the Mercedes‐Benz line of automotive vehicles and aircraft power plants.

Structural topology optimization is computationally expensive due to the involvement of high-resolution mesh and repetitive use of finite element analysis (FEA) for computing the structural response. Since FEA consumes most of the computational time in each optimization iteration, a novel GPU-based parallel strategy for FEA is presented and applied to the large-scale structural topology optimization of 3D continuum structures.

A matrix-free solver based on preconditioned conjugate gradient (PCG) method is proposed to minimize the computational time associated with solution of linear system of equations in FEA. The proposed solver uses an innovative strategy to utilize only symmetric half of elemental stiffness matrices for implementation of the element-by-element matrix-free solver on GPU.

Using solid isotropic material with penalization (SIMP) method, the proposed matrix-free solver is tested over three 3D structural optimization problems that are discretized using all hexahedral structured and unstructured meshes. Results show that the proposed strategy demonstrates 3.1× –3.3× speedup for the FEA solver stage and overall speedup of 2.9× –3.3× over the standard element-by-element strategy on the GPU. Moreover, the proposed strategy requires almost 1.8× less GPU memory than the standard element-by-element strategy.

The proposed GPU-based matrix-free element-by-element solver takes a more general approach to the symmetry concept than previous works. It stores only symmetric half of the elemental matrices in memory and performs matrix-free sparse matrix-vector multiplication (SpMV) without any inter-thread communication. A customized data storage format is also proposed to store and access only symmetric half of elemental stiffness matrices for coalesced read and write operations on GPU over the unstructured mesh.

This paper aims to contribute to a growing body of service recovery knowledge by examining the relationship between service recovery, consumer satisfaction and loyalty in a commercial banking environment.

A conceptual framework encompassing th\e concepts of service recovery, communication, customer satisfaction and customer loyalty in the commercial bank setting is developed. A questionnaire is designed to focus on issues related to efforts made to investigate causes of service failure and to develop recovery strategies that meet customer expectations of how their banks should handle such problems.

Results show that communication had a significant relationship with service recovery and that higher levels of redress independently increase positive consumer responses. The findings also show that the interaction of employee responsiveness and courtesy can also have a positive impact on consumer evaluations. Satisfaction was highest and negative word‐of‐mouth intentions lowest only under conditions of high responsiveness and courtesy.

Service recovery is process‐oriented, and does not assess whether the reported problem that led to the actual complaint has been resolved. This aspect of the study opens a number of directions for future research with the goal of increasing the still limited understanding of service recovery issues in commercial banks. To achieve an in‐depth view, a more comprehensive qualitative study that pursues the same research questions may be appropriate.

An implication is that, when managing complaints related to customer dissatisfaction, the approaches undertaken by service quality leaders should aim to provide just resolutions/fairness in service recovery. This study also provides insight into a company's customer relationship management practices. However, in order to encourage customers to complain directly, a company, if complained to, needs to enhance the perception of a possible outcome.

A conceptual framework is developed and used to investigate the relationship between service recovery, consumer satisfaction and loyalty.