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The concept of common sense has not received much attention in the organization literature. In this paper, I propose a model that links a change agent's self‐awareness and reflexivity, his or her sensemaking of common sense perspectives related to planned change, and buy‐in among organization stakeholders. The case is made for change agents to pay close attention to common sense perspectives because they can become the basis for particular problematic ambivalence and diminished change buy‐in among stakeholders in the organization. This paper aims to address these issues.

Conceptual and theoretical rationales for the model are offered. Examples from the psychological and organizational theory literatures provide support for the various elements of the model.

Common sense perspectives should be factored into the diagnosis of the organization. Self‐awareness, reflexivity, and sensemaking are all forms of social awareness that are necessary to engage stakeholders on matters of common sense.

Four research areas are identified. First, social and cultural contextual influences on common sense require clarification. Second, if resistance is multidimensional, how are dimensions influenced by common sense? Third, what group level of the organization (e.g., individual, group, organization) do common sense perspectives represent? Fourth, how may change agents work out incommensurate common sense perspectives?

Common sense cannot be mandated. Change agents must maintain self‐awareness and reflexivity as they work with stakeholders in a sensemaking process. Increased buy‐in emerges through minimizing ambivalence towards change.

Little, if anything, has been written on the use of common sense in organizational change management.

People with visual impairments or blindness (PwVIB) are mostly excluded from tourism activities. Despite the rise of assistive technology (AT) solutions in Tourism, acceptance remains low because of the difficulty of providing the right functionality, effectiveness and usability. Arguably, it can be said that disability-oriented training can affect the latter two and, therefore, an AT solution’s acceptance. This paper aims to contribute to the theory development and conceptualization of technology acceptance of AT solutions in Tourism by studying, in the context of the Unified Theory of Acceptance and Use of Technology (UTAUT), the effects of training PwVIB on using AT solutions. This study presents the effects of training on the tourism behavior of PwVIB and provides valuable information to the stakeholders.

Questionnaire data collected from 128 PwVIB after evaluating an AT were subjected to exploratory and confirmatory factor analysis and structural equation modeling followed by post-evaluation interviews. The used application, called BlindMuseumTourer, enables high-precision autonomous indoor navigation for PwVIB in tourist places like museums and places of health care.

The results of this study indicate the partial satisfaction of the extended model validating the importance of performance expectancy and training (the new factor) in predicting the behavioral intention of PwVIB tourists toward using ATs during their tourist activities. This suggests that practitioners have to provide performant technological solutions accompanied by special training sessions for improved engagement and satisfaction.

This study contributes to the UTAUT theory in the context of Tourism for PwVIB by adding a new factor and replacing two moderator variables. To the best of the authors’ knowledge, no similar work is studying AT acceptance by PwVIB in the tourism literature. Furthermore, the validation process used a novel indoor navigation application, demonstrating its effectiveness in the Tactual Museum of Greece.

视障或失明人士（PwVIB）大多被排除在旅游活动之外。尽管辅助技术（AT）解决方案在旅游业中兴起, 但由于难以提供适当的功能、有效性和可用性, 接受度仍然很低。可以说, 以残疾为导向的培训会影响后两者, 从而影响对辅助技术解决方案的接受程度。本文旨在通过在技术接受和使用统一理论（UTAUT）的背景下, 研究培训 PwVIB 对使用 AT 解决方案的影响, 为旅游行业对 AT 解决方案的技术接受的理论发展和概念化做出贡献。本研究将介绍培训对 PwVIB 旅游行为的影响, 并为利益相关者提供有价值的信息。

对 128 名无身份者在评估了辅助设施后收集的问卷数据进行了探索性因素分析、确认性因素分析和结构方程模型分析, 然后进行了评估后访谈。所采用的应用程序名为 “BlindMuseumTourer”, 可在博物馆和医疗场所等旅游景点为 PwVIB 提供高精度的自主室内导航。

结果表明, 扩展模型的部分结果验证了性能预期和培训（新因素）在预测无障碍游客在旅游活动中使用自动视听设备的行为意向方面的重要性。这表明, 从业人员必须提供性能优越的技术解决方案, 并辅以专门的培训课程, 以提高参与度和满意度。

本研究通过增加一个新因素和替换两个调节变量, 为UTAUT 理论在无障碍游客旅游方面的应用做出了贡献。据我们所知, 在旅游文献中, 还没有类似的工作是研究 PwVIB 对 AT 的接受程度。此外, 在验证过程中还使用了一个新颖的室内导航应用程序, 并在希腊触觉博物馆展示了其有效性。

Las personas con discapacidad visual o ceguera (PwVIB) están excluidas en su mayoría de las actividades turísticas. A pesar del auge de las soluciones de tecnología de asistencia (TA) en el turismo, su aceptación sigue siendo baja debido a la dificultad de proporcionar la funcionalidad, eficacia y usabilidad adecuadas. Podría decirse que la formación orientada a la discapacidad puede afectar a las dos últimas y, por tanto, a la aceptación de una solución de TA. Este artículo pretende contribuir al desarrollo teórico y a la conceptualización de la aceptación de las soluciones de tecnología de apoyo en el turismo estudiando, en el contexto de la Teoría Unificada de la Aceptación y el Uso de la Tecnología (UTAUT), los efectos de la formación de las PwVIB en la utilización de las soluciones de tecnología de apoyo. El estudio presentará los efectos de la formación en el comportamiento turístico de las PwVIB y proporcionará información valiosa a las partes interesadas.

Los datos del cuestionario recogidos de 128 PwVIB tras la evaluación de una TA se sometieron a un Análisis Factorial Exploratorio y Confirmatorio y a un Modelado de Ecuaciones Estructurales, seguidos de entrevistas posteriores a la evaluación. La aplicación empleada, denominada BlindMuseumTourer, permite la navegación autónoma en interiores de alta precisión para PwVIB en lugares turísticos como museos y lugares de asistencia sanitaria.

Los resultados indican la satisfacción parcial del modelo ampliado validando la importancia de la expectativa de rendimiento y la formación en la predicción de la intención conductual de los turistas PwVIB por lo que sugieren a los profesionales que las sesiones especiales de formación son esenciales para el compromiso y la satisfacción de los usuarios.

Este estudio contribuye a la teoría UTAUT en el contexto del turismo para PwVIB añadiendo un nuevo factor y sustituyendo dos variables moderadoras. Hasta donde se sabe, no existe ningún trabajo similar que estudie la aceptación de la TA por parte de las PwVIB en la literatura sobre turismo. Además, en el proceso de validación se utilizó una novedosa aplicación de navegación en interiores que ha demostrado su eficacia en el Museo Táctico de Grecia.

A poem written by Brandon opens space on the literacy landscape for initiating an exploration of the boys' self-positioning in their literate narratives as comedic heroes. This space on the literary landscape outlines the ways in which characters in literature can be positioned when the plot of the story suggests distribution should occur. After exploring how characters function in literature, according to Frye (1957), it is easier to see how the boys use a similar self-positioning in their narratives when literacy is the boon – intended for distribution.The Moon, The Lake, and the LoonLily pads span the shore in a curtain of green,Accented by yellow flowers with watery sheen.In the heart of the lake floats the black speckled loon—guardian and ghost beneath the silver twilight moon.A sea of pine trees shield the outer world awayfrom this inner earth unchanged day by day.The lament of the loon pierces the heart and soul;capt'ring the body and mind beyond control.Leaving haunted beauty, wishing to be back soon.In the land of the moon, the lake, and the loon.(Brandon's in-class assignment, May 2009)

This study aims to examine the moderating effect of audit firm tenure on the association between corporate social responsibility (CSR) and firm value. Prior studies provide mixed results on this association, which may be due to differing theoretical expectations related to CSR and firm value. It is also possible that external stakeholders are unable to differentiate between positive and negative CSR investments, as CSR reports are generally not assured by independent third parties. Thus, the authors propose that audit firm tenure may be used by external stakeholders to evaluate CSR performance.

The authors use an ordinary least squares regression to examine the moderating effect of audit firm tenure on the relation between CSR and firm value after controlling for other determinants of firm value and various internal and external governance mechanisms documented in the literature. The sample consists of 15,707 firm-year observations from US firms during the sample period of 2000 to 2012. The authors measure CSR quality using rating scores from MSCI ESG STATS (formerly the KLD database), audit firm tenure as the number of years the incumbent auditor has served the client and firm value using Tobin’s Q.

The results indicate that CSR is positively associated with firm value when audit firm tenure is long but not when tenure is short. The results are robust to alternative measures of firm value, CSR performance scores, and individual CSR dimensions. The evidence supports the argument against mandatory audit firm rotation in the USA.

Future studies could examine a similar issue in alternative settings and/or look at cross-sectional variations among firms on the association between CSR and firm value by other auditor traits such as auditor industry specialization and big-name reputation. Additionally, as auditor alone is unable to ensure the quality of management disclosures and their accountability, future studies could examine the moderating effect of internal and other external governance mechanisms on the association between CSR and firm value, exploring when the signaling effect of auditor tenure on CSR reporting quality and its effect on firm value is most salient.

The findings are important to regulators and investors. The authors provide evidence that longer audit tenure serves as a signaling device for external investors with regard to the quality of a firm’s CSR performance. Hence, the study facilitates regulators’ cost-benefit analysis related to mandating audit firm rotation. The evidence suggests that mandating a term limit on auditor tenure may have the unintended consequence of eliminating a signaling effect of auditor tenure on the quality of CSR disclosures under information asymmetry. This supports the Public Company Oversight Board’s decision to forgo the requirement of mandatory audit firm rotation in the USA.

Prior literature presents mixed findings on the association between CSR performance and firm value based on a variety of underlying theories (economic, stakeholder and contingency theory). Literature on mandatory auditor rotation has concentrated on the auditor tenure effect on perceived and actual audit quality as reflected in earnings quality. Relying on agency theory, this study posits that auditor tenure serves as a signal for the quality of CSR activities in the absence of CSR assurance reporting as CSR quality can be difficult to evaluate. The authors provide evidence that audit tenure moderates the association between CSR activities and firm value and longer audit tenure makes it more likely that the CSR activities are associated with increased firm value.

The purpose of this study is twofold: first to demonstrate the application of an algorithm using contextual data to ascertain consumer personality traits; and second to explore the factors impacting the relationship between personality traits and advertisement persuasiveness.

A mixed-method approach that comprises two distinct yet complementary studies. The first uses quantitative methods and is based on a sample of 35,264 retail banking customers. Study 2 explores the findings that emerge from Study 1 using qualitative methods.

This paper finds that matching consumer personality with congruent advertising messages can lead to more effective consumer persuasion for most personality types. For consumers who exhibit neurotic personality traits, ameliorating perceived risks during purchasing and providing cues for social acceptance and goal attainment are important factors for advertising effectiveness. These factors also had a positive impact on the purchasing behaviour of extroverted consumers.

This research focusses on understanding purchasing behaviour based on the most dominant personality trait. However, people are likely to exhibit a combination of most or even all of the Big Five personality traits.

Building on advances in natural language processing, enabling the identification of personality from language, this study demonstrates the possibility of influencing consumer behaviour by matching machine inferred personality to congruent persuasive advertising. It is one of the few studies to use contextual instead of social media data to capture individual personality. Such data serves to capture an authentic rather than contrived persona. Further, the study identifies the factors that may moderate this relationship and thereby provides an explanation of why some personality traits exhibit differences in purchasing behaviour from those that are anticipated by existing theory.

Although the idea that people are more likely to be responsive to advertising messages that are congruent with their personality type has already been successfully applied by advertising practitioners and documented by advertising scholars, this study extends existing research by identifying the factors that may moderate this relationship and thereby provides an explanation why some personality traits may exhibit differences in purchasing behaviour from those that are anticipated by existing theory.

Develops an original 12‐step management of technology protocol and applies it to 51 applications which range from Du Pont’s failure in Nylon to the Single Online Trade Exchange for Auto Parts procurement by GM, Ford, Daimler‐Chrysler and Renault‐Nissan. Provides many case studies with regards to the adoption of technology and describes seven chief technology officer characteristics. Discusses common errors when companies invest in technology and considers the probabilities of success. Provides 175 questions and answers to reinforce the concepts introduced. States that this substantial journal is aimed primarily at the present and potential chief technology officer to assist their survival and success in national and international markets.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

Given the growing external value chain disruptions, there have been many studies seeking to propose methods for improving the resilience of global value chains (GVCs). This study complements previous studies by proposing the perspective of firm strategy in switching governance modes to improve the resilience of GVCs. Specifically, this study explores under what conditions MNCs are more likely to switch governance toward non-equity mode (NEM) from the alternative ones. This study introduces three industry-specific factors that affect MNCs’ decision for NEM. It then applies this framework to explain how Korean MNCs’ strategic governance change for the co-productions with Chinese firms when entering their film market which is highly restricted by the Chinese government. This study enriches the research on GVC resilience by arguing that MNCs can avoid unfavorable environmental impacts by flexibly changing their GVC governance modes under certain conditions. This study also contributes to the understanding on why some countries maintain their high attractiveness for foreign MNCs, whereas other countries do not, given the similar level of restrictive government regulations. The protectionist policies of the host government are valid only in an industry where the three conditions are met, as they increase the possibility of domestic firms’ participation by encouraging foreign MNCs to shift their entry mode from sole venture toward alliances with domestic firms.