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Article
Publication date: 26 January 2023

Michael Benedic

This paper aims to explore how small businesses can strategically leverage hybrid work to strengthen the satisfaction of their employees and managers, their attractiveness, and…

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Abstract

Purpose

This paper aims to explore how small businesses can strategically leverage hybrid work to strengthen the satisfaction of their employees and managers, their attractiveness, and ultimately their competitiveness.

Design/methodology/approach

Single case study: MANAG+ (pseudonym), a small consulting firm specialized in change management. Following the health crisis and the implementation of remote work, the company has maintained a hybrid work organization and developed management practices that allow it to reap many benefits. This case can be used as a successful example for small companies.

Findings

This paper highlights strategic stakes and specific difficulties of working in hybrid mode for small businesses. It provides, through a case study, a framework and solutions to overcome these challenges.

Research limitations/implications

The research is based on a single case study. Further research should be conducted to establish the generalization of the results on this little-addressed issue.

Practical implications

The research provides a unique approach that can be practically implemented within small enterprises to develop their hybrid management capabilities (best practices and insights for managerial support schemes in a hybrid working context).

Originality/value

In small companies, the challenges of hybrid work are the strongest in terms of sustainability and competitiveness. But this type of company still receives very little attention from researchers. This paper helps to bridge that current gap.

Details

Journal of Business Strategy, vol. 45 no. 1
Type: Research Article
ISSN: 0275-6668

Keywords

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Article
Publication date: 31 December 2021

Michael Benedic

This paper aims to explore how social media can be used strategically for delivering new services in a small- and medium-sized enterprise (SME) context.

698

Abstract

Purpose

This paper aims to explore how social media can be used strategically for delivering new services in a small- and medium-sized enterprise (SME) context.

Design/methodology/approach

Single case study: CONSULT+ (pseudonym), a consulting firm specialized in change management. Consultants use a social media network to develop their new services.

Findings

To take on the challenges of heightened competition, CONSULT+ has created thematic business units to encourage new service development. This research explored strategies, practices and benefits associated of using social media network by intrapreneurs at all levels of new service idea trajectory (idea generation, elaboration, championing and implementation).

Research limitations/implications

The research is based on a single case study. Further research should be conducted to establish the generalization of the results.

Practical implications

This paper highlights the key success factors in making such an approach successful: raising awareness of the benefits of using social media; analysing of complementarities of tools; accompanying the development of advanced practices; capturing the valuable potential for the organization and avoiding negative effects of individual practices.

Originality/value

The research provides a unique approach that can be practically implemented within knowledge-intensive SMEs to leverage social media network to deliver new services (best practices and insights for managerial support schemes).

Details

Journal of Business Strategy, vol. 44 no. 1
Type: Research Article
ISSN: 0275-6668

Keywords

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