Hybrid work for small businesses: strategies for reaping benefits
ISSN: 0275-6668
Article publication date: 26 January 2023
Issue publication date: 26 January 2024
Abstract
Purpose
This paper aims to explore how small businesses can strategically leverage hybrid work to strengthen the satisfaction of their employees and managers, their attractiveness, and ultimately their competitiveness.
Design/methodology/approach
Single case study: MANAG+ (pseudonym), a small consulting firm specialized in change management. Following the health crisis and the implementation of remote work, the company has maintained a hybrid work organization and developed management practices that allow it to reap many benefits. This case can be used as a successful example for small companies.
Findings
This paper highlights strategic stakes and specific difficulties of working in hybrid mode for small businesses. It provides, through a case study, a framework and solutions to overcome these challenges.
Research limitations/implications
The research is based on a single case study. Further research should be conducted to establish the generalization of the results on this little-addressed issue.
Practical implications
The research provides a unique approach that can be practically implemented within small enterprises to develop their hybrid management capabilities (best practices and insights for managerial support schemes in a hybrid working context).
Originality/value
In small companies, the challenges of hybrid work are the strongest in terms of sustainability and competitiveness. But this type of company still receives very little attention from researchers. This paper helps to bridge that current gap.
Keywords
Citation
Benedic, M. (2024), "Hybrid work for small businesses: strategies for reaping benefits", Journal of Business Strategy, Vol. 45 No. 1, pp. 41-47. https://doi.org/10.1108/JBS-09-2022-0163
Publisher
:Emerald Publishing Limited
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