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Cryptocurrencies are becoming increasingly attractive as alternatives to traditional currencies. Although many retailers accept cryptocurrencies as a means of payment in online shopping, consumers’ cryptocurrency adoption intention in online shopping (CCAI) is still low. This study aims to investigate the influence of attitudes, subjective norms, consumer trust, financial literacy and fear of missing out (FOMO) on CCAI.

A quantitative research approach was followed using a consumer survey. Hypothesized relationships were tested through regression and mediation analyses.

The results revealed that consumers could accept cryptocurrencies as a means of payment in online shopping. Attitudes, subjective norms, consumer trust and financial literacy directly and positively influence CCAI, while they indirectly affect CCAI through the mediating impact of FOMO.

Marketing managers should improve consumers’ knowledge about cryptocurrencies and trust in online shopping to increase CCAI. Social media marketing can be appropriate, while the advertising content can address keeping up with others and staying connected.

This study addresses a critical gap in the literature by empirically examining the antecedents of CCAI within an original conceptual model based on the theoretical framework provided by the theory of planned behavior. Attitudes, subjective norms, trust and financial literacy influence CCAI, where FOMO plays a significant role as a mediator.

Controversies about meat consumption mainly stem from health and environmental concerns, and as a result a substantial number of consumers avoid consuming meat. Meat anti-consumption is a central topic in nutrition, and a relevant issue for consumer studies. The purpose of this paper is to understand why and how consumers avoid meat consumption.

A content analysis of web forums was conducted.

Meat avoiders think that meat is unhealthy and expensive. Other reasons for meat anti-consumption include concerns associated with lifestyle and sustainability, but the prevalence of these factors is considerably lower than health and economic concerns.

Attitudes toward all kinds of meat were evaluated in the forum data. Further studies can be conducted on separate preferences for red or white meat. Since these data were collected from web forums in Turkey, research can also be extended to other countries.

Regarding health and sustainability concerns, consumer trust in producers and consumer consciousness about the environment may be improved by social marketing. To address lifestyle concerns, marketers can provide meatless offerings in convenient servings.

This study provides a coherent four-dimensional conceptual framework about the motives for meat anti-consumption, focusing on sustainability, personal health, economic concerns and lifestyle.

Industry 5.0 focuses on human–machine collaboration and sustainability with collaborative robots (CoBots) and artificial intelligence (AI) penetration via different technology-enabled devices. Such devices have gained increasing interest to facilitate more efficient, effective, and budget-friendly outcomes in major sectors, including healthcare. The healthcare sector has been evolving at an increasing speed across the globe. In this context, challenges and opportunities have arisen in terms of improving patient outcomes and improving the efficiency of healthcare practitioners’ work. Hence, the adoption of CoBots and AI-enabled devices in this sector is now crucial, and they have been implemented in several domains in healthcare, including diagnosis, medication development, and treatment. However, the successful implementation depends on the users’ attitudes toward the adoption. While extant studies have shown that such devices have significant practical advantages from the patients’ perspective, little is known about healthcare practitioners’ willingness to adopt tech-enabled devices. Thus, this study focuses on the adoption of CoBots and AI-enabled devices in the healthcare sector by examining Turkish medical doctors’ attitudes toward adopting them in their daily operations. The study supplements current literature on Industry 5.0 in healthcare, sheds light on real-life practices, and proposes future directions.