Search results

The purpose of this paper is to study the spillover effects of marketing expertise on the market performance of domestic firms and multinational enterprises (MNEs). Specifically, this study examines how the adoption of frequency loyalty programs by a domestic firm following an MNE affects the competitive dynamics and the market performance of both firms in a Chinese retail gasoline market.

This study is based on empirical data that were obtained from a quasi-field experiment in which the MNE entered the market with a frequency loyalty program and the domestic firm later responded with a similar loyalty program. The authors measured the impact of the adoption of a frequency loyalty program by the domestic firm on the market performance of both the domestic firm and the MNE.

The authors find that the domestic firm’s adoption of a similar loyalty program significantly increased its market share in the regular gasoline market. The domestic firm’s adoption of a loyalty program also increased the market performance of the MNE in the premium gasoline market.

This study explicitly demonstrates the spillover benefits through demonstration effects and provides empirical evidence on specific spillover benefits to domestic firms and MNEs based on their competencies in distinct market segments where they compete.

This paper analyzes the connection between the sustainability performance of Chinese banks and their financial indicators to explore whether sustainability regulations can be implemented without decreasing the financial performance of the banking sector.

The study examined reports and websites of Chinese banks, categorized different corporate sustainability aspects and conducted panel regression and Granger causality to analyze cause and effect variables.

The environmental and social performance of Chinese banks increased significantly between 2009 and 2013. Furthermore, a bi-directional causality between financial performance and sustainability performance of Chinese banks has been found. Based on institutional theory, this interaction may be influenced by the Chinese Green Credit Policy.

The findings suggest that corporate sustainability performance and financial performance are not a trade-off but correlate positively. Further research is needed to analyze the effect of financial regulations, such as the Chinese Green Credit Policy.

According to the good management theory by Waddock and Graves (1997) that claims a positive impact of corporate social performance on financial performance, Chinese banks can invest in corporate sustainability to increase their financial success and re-invest parts of the additional returns – also called slack resources – in sustainability activities.

Chinese banks are able to influence the economy to become greener and less polluting without sacrificing financial returns.

This is the first study to explore the sustainability performance of Chinese banks, including their products and services.

This study develops a sequential process model to address how to improve firm performance by responding to external stakeholder pressures in service contexts.

The model posits that external stakeholder pressures affect firm performance through organizational learning, green creativity and environmental performance. Data from 219 service firms are utilized to test the hypotheses. A sequential mediation approach is adopted to analyze the model.

Results reveal (1) organizational learning mediates the effects of government, customer and supplier pressures on firm performance, (2) environmental performance mediates the effect of customer pressure on firm performance, (3) organizational learning and green creativity serially mediate the effects of the three stakeholder pressures on firm performance and (4) the three external stakeholder pressures enhance firm performance through organizational learning, green creativity and environmental performance in a sequential manner.

This study originally contributes to the service literature by providing a sequential process lens to address how to improve performance by responding to external stakeholder pressures.

The purpose of this study was to examine the relationship between environmental pressure, green logistics strategy (GLS) and sustainability performance as well as the moderating role of competitive intensity in the relationship between environmental pressure and GLS in the context of the Ghanaian Manufacturing firms.

The study included a thorough review of the literature and an empirical questionnaire-based data collection with responses from 220 participant manufacturing firms in Ghana. The data collected was statistically analysed using the PLS-SEM software.

The findings of the study indicated that environmental pressure positively influences the implementation of GLS. Again, it was revealed that there is a significant relationship between GLS and sustainability performance. Likewise, the study also found that environmental pressure significantly influences sustainability performance. Also, competitive intensity was found to moderate the relationship between environmental pressure and GLS.

This study gives insight into GLS and sustainability performance and also suggested that when managers in manufacturing industries adopt green practices as a result of environmental pressure, sustainability performance will be achieved. The geographic scope of the study area and time constraints were some of the research's limitations.

Although there have been studies carried out on the subject of green logistics, this study is the first of its kind to examine the relationship between environmental pressure, GLS and sustainability performance within the context of developing economies such as Ghana. Also, this study shows how intense competition in the market can moderate the adoption of GLS.

Integrating green (sustainable) practices in logistics management play a crucial role in accelerating the transition to a circular economy, realizing its sustainability potential and position in the net zero emission target by 2050. Over the past decade, this integration has attracted significant attention in both academic and industrial discourse. Despite the increasing recognition of the benefits of green logistics practices (GLPs), only a few firms have implemented green-oriented or sustainable logistics practices; hence, a comprehensive understanding of what could drive its implementation as well as how and when firms can benefit from GLPs is of key importance for theory, policy and practice. Drawing on dual theoretical lenses, this study investigated how supply chain ethical leadership (SCEL) could stimulate green logistics practices by building green core competencies (GCC) under varying conditions of corporate green culture (CGC).

An integrated model motivated by social learning and contingency theories was tested using responses from 208 managers of logistics firms in Ghana. SPSS 23 and covariance-based structural equation modeling (CB-SEM) were used for data analyses.

Both SCEL and GCC significantly influenced GLPs. The findings also showed that GLPs significantly enhanced carbon-neutral supply chain performance (CNSCP). The results further showed that GCC mediates the SCEL–GLPs link. We also found that the effect of SCEL on GLPs was amplified at a high level of CGC.

This study offers fresh insight into how managers can leverage SCEL to support GLP and when they can also combine green competence and green culture to achieve enhanced benefits in the form of carbon-neutral SCP. This further implies that building ethical leadership and competencies alone may not be sufficient to drive superior emission reduction and subsequent sustainability; rather, cultivating a green-oriented culture that values sustainable logistics is crucial to fully realize the potential of ethical leadership and competencies in enabling the implementation of GLPs and subsequently enhancing carbon-neutral SCP.

The novelty of the present study lies in the integration of social learning and contingency theories to unearth the mechanism and conditional roles of green competence and green culture in optimizing the SCEL–GLPs–GLP relationship. The study is also among the few attempts to shed light on how firms can leverage GLPs to enhance carbon-neutral supply chain performance, which is rare.

The internet has gained enormous importance as an advertising medium. At the same time, the question of marketing accountability has become one of the top areas of research for researchers and practitioners who aim at optimal marketing budget allocations. This paper aims to show that national culture has an impact on how consumer behavior is influenced by online advertising.

The paper compares the effectiveness of internet advertising in the USA and France by analyzing a real data sample with more than 1.2 million transactions using partial least squares and structural equation modeling.

It is found that on‐demand channels have a stronger effect on short‐term success than push‐channels and that this effect is strongly moderated by the culture. It is recommended that spending and efforts in the various advertising channels be adjusted to reflect the product offered and the customers to whom it is offered, as customers in both countries should be targeted by advertising in different ways. The channel effectiveness of affiliate price comparison sites and search engines has significantly different impacts on customer behavior in the USA and France.

Until now, most companies have utilized a suboptimal allocation of resources to advertising channels because of missing and misleading data. Focusing on this problem, the paper suggests that advertisers apply the methodology to identify the total effect of clicks in each advertising channel. Combining these total effects with the associated costs allows practitioners to optimize their online advertising spending.