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1 – 10 of 158Melissa Clark and Jessica L. Doll
Renewable energy sources and smart devices are options for those wishing to lessen their reliance on fossil fuels. Smart devices in the home also allow energy providers to…
Abstract
Purpose
Renewable energy sources and smart devices are options for those wishing to lessen their reliance on fossil fuels. Smart devices in the home also allow energy providers to remotely control energy use (RCEU). However, little is understood about consumer’s perceptions of RCEU programs. Based on the theory of planned behavior (TPB), it is proposed that environmental attitudes, environmental self-identity, green history, subjective norms and perceived behavioral control will predict differences in both purchase intentions and RCEU.
Design/methodology/approach
Data from 692 participants was collected via an online survey of energy consumers. The relationship between study variables was examined using regression analyses.
Findings
The results indicate that environmental attitude, environmental identity, green history and perceived behavioral control are positively related to both purchase intentions and RCEU. The results could have important implications for energy providers, practitioners, energy consumers and citizens interested in environmental issues.
Originality/value
As energy providers consider ways to better manage consumer energy use, RCEU has been used more frequently. However, understanding customer perceptions of RCEU is not well-established in the green energy literature. This paper contributes a first step towards the understanding of RCEU perceptions.
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Melissa Clark, Hulda G. Black and Kimberly Judson
This paper aims to address two primary research questions: Why does a consumer integrate into a brand community and how does that impact overall satisfaction with the brand? Which…
Abstract
Purpose
This paper aims to address two primary research questions: Why does a consumer integrate into a brand community and how does that impact overall satisfaction with the brand? Which of the main social media sites (Facebook, Twitter, LinkedIn and Pinterest) is more/less appropriate for cultivating a brand community?
Design/methodology/approach
Data were collected via an online survey of college students at two universities. The data were analyzed using structural equation modeling with AMOS software.
Findings
Results suggest that brand community does lead to satisfaction with a social media brand. Consumers are more likely to integrate into a brand community if they view the site as personally relevant. Relevancy is affected by the frequency with which the consumer visits the site. The analysis also indicates that there are interesting differences among the different sites.
Research limitations/implications
This study has some limitations due to the demographics of the respondents and the finite listing of sites.
Practical implications
Social media marketers looking to build brand community and increase satisfaction will be able to use the results of this study to make informed decisions regarding these efforts.
Social implications
Society could benefit from this study if marketers use the findings to engage consumers in brand communities through social media. Brand communities help participants to feel more engaged and connected to others. It is well known that people thrive in community settings and this togetherness, as opposed to isolation, will be good for the participants and society in general.
Originality/value
The understanding of why a consumer would integrate into a brand community is valuable information because it is generally known and accepted that there are positive results for the brand, but this study takes it a step further and looks at the specific social media sites to give guidance to marketing practitioners as to which ones are best for brand community building.
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Melissa Clark, Bomi Kang and Jennifer R. Calhoun
A competitive hospitality environment requires attracting new target markets. The purpose of this research is to investigate how young travelers’ intention to stay and electronic…
Abstract
Purpose
A competitive hospitality environment requires attracting new target markets. The purpose of this research is to investigate how young travelers’ intention to stay and electronic word-of-mouth (eWOM) are impacted by a hotel’s environmental sustainability communications on social media.
Design/methodology/approach
The data were collected from 306 participants via online survey and analyzed in SPSS and AMOS. Structural equation modeling was utilized for hypotheses testing.
Findings
The results support the use of social media marketing (SMM) by hotels to communicate sustainability efforts, increasing intentions to stay and expanding eWOM. Hospitality marketers can use these findings to better understand young travelers’ priorities and their information-gathering process when planning travel.
Practical implications
The study revealed the positive relationship between travelers’ perceptions of hotel environmental sustainability and greater intention to stay and positive eWOM. This could lead to increased business and recommendations for hospitality companies from young consumers.
Originality/value
This study advances the understanding of how young customers respond to hotels’ efforts to promote environmental sustainability on social media. The findings add value to practitioners and academics in their understanding of how hospitality marketers can increase intention to stay and eWOM by marketing to young travelers about environmental sustainability on social media.
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Rebecca Stobaugh and S. Kay Gandy
A significant number of inventions and innovations appeared during the time known as the Industrial Revolution. Changes in technology quickly transformed American life in the past…
Abstract
A significant number of inventions and innovations appeared during the time known as the Industrial Revolution. Changes in technology quickly transformed American life in the past and continue to impact businesses, communities, and schools today. Technologies like Skype™, Prezi®, and Poll Everywhere™ provide new methods for engaging students in learning and assess their understanding of content. Each of these technologies is free and can be used in one-computer classrooms or computer labs. These technologies can enhance the learning experience by engaging students in critical thinking and collaboration, allowing real-world applications of the content, and profiling various perspectives while utilizing digital tools that captivate students’ interests. We showcase a myriad of ways that these technologies can be seamlessly integrated into a social studies unit on Industrialization.
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This article examines the power relationships between researcher and participants, children and adults, drawing on the theories of transgressions and resistance in power, during a…
Abstract
Purpose
This article examines the power relationships between researcher and participants, children and adults, drawing on the theories of transgressions and resistance in power, during a research project concerning children's experiences of the visual arts.
Design/methodology/approach
Data were gathered conducted in two Scottish primary schools by employing visual and arts-based methods, and the article discusses the role they played in revealing acts of power between participants as well as providing insight of a child's world.
Findings
The article concludes by emphasising how these methods revealed a network of power acts which supported children to transgress, resist and reveal their world to the adult.
Research limitations/implications
The role of reflexion on the part of the researcher is key when undertaking research adopting participatory methods such as visual methods.
Originality/value
The article contributes to the ongoing discussions concerning visual methods research and their use in participatory research, and illustrates the complexities of power in this field.
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Past research has shown that wellness culture projects identities that are predominantly middle-class, white, thin, able-bodied women. Wellness cultures are amplified through…
Abstract
Past research has shown that wellness culture projects identities that are predominantly middle-class, white, thin, able-bodied women. Wellness cultures are amplified through digital media, namely highly visual social media platforms such as Instagram and TikTok, that promote a feminine ideal that women can (and should) achieve through rigorous commitment and investment. However, discourses surrounding wellness culture are a cause for concern when consumption, choice, and responsibility are positioned as a mode to constantly improve oneself until an idealised appearance is achieved.
In this chapter, the author explores the experiences of five Asian-Australian women aged 18–35 living in Australia as they navigate ideals of femininity. The author draws on perspectives from feminist new materialism to understand the material-discursive practices that form norms and ideals of the female body. Findings are presented in the form of vignettes to help trace affective encounters with objects, digital media, discourses, and other bodies that produce different affective relations as they seek to understand Asian-Australian femininity. The author argues that digital media and wellness culture prompt individual understanding and practices to adhere to transnational ideals of the feminine body rather than dismantling social and cultural norms that limit individual choice, an issue that has thus far received limited scholarly attention for Asian-Australians. This chapter builds on previous studies that position wellness culture within an established white female neoliberal rhetoric.
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Melissa Schieble and Jody Polleck
English teacher candidates have limited opportunities to examine classroom-based discussions about LGBTQ-themed texts and heteronormativity in teacher education courses. This…
Abstract
English teacher candidates have limited opportunities to examine classroom-based discussions about LGBTQ-themed texts and heteronormativity in teacher education courses. This chapter presents one effort to address this issue using a video-based field experience in the English Methods course that demonstrated a critical unit of instruction about the play, Angels in America. The chapter provides a description of the project and English teacher candidates’ perspectives about what they learned for English educators interested in devising similar projects for their courses.
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Kaitlyn M. Eck, Colleen Delaney, Melissa D. Olfert, Rebecca L. Hagedorn, Miriam P. Leary, Madison E. Santella, Rashel L. Clark, Oluremi A. Famodu, Karla P. Shelnutt and Carol Byrd-Bredbenner
Eating away from home frequency is increasing and is linked with numerous adverse health outcomes. The purpose of this paper is to inform the development of health promotion…
Abstract
Purpose
Eating away from home frequency is increasing and is linked with numerous adverse health outcomes. The purpose of this paper is to inform the development of health promotion materials for improving eating away from home behaviors by elucidating related parent and child cognitions.
Design/methodology/approach
Parents (n=37) and children (n=35; ages 6–11 years) participated in focus group discussions, based on social cognitive theory. Data were content analyzed to detect themes.
Findings
Many parents were concerned about what children ate away from home, however, others were less concerned because these occasions were infrequent. Lack of time and busy schedules were the most common barriers to eating fewer meals away from home. The greatest barrier to ensuring children ate healthfully away from home was parents were not present to monitor children’s intake. To overcome this, parents supervised what kids packed for lunch, provided caregivers instruction on foods to provide, and taught kids to make healthy choices. Kids understood that frequently eating away from home resulted in less healthful behaviors. Barriers for kids to eat healthy when away from home were tempting foods and eating in places with easy access to less healthy food. Kids reported they could take responsibility by requesting healthy foods and asking parents to help them eat healthfully away from home by providing healthy options and guidance.
Originality/value
This study is one of the first to qualitatively analyze parent and child eating away from home cognitions. It provides insights for tailoring nutrition education interventions to be more responsive to these audiences’ needs.
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Oliver Crocco, Maja Stojanović, Melissa Whitley, Kimberly Davis, Michael Climek, Gina Costello, Rachel Henry, Vani’Tra Braud, Andrea Tepe, De’Jerra Bryant and Catherine Molleno
While many studies investigate student leadership development in educational contexts or curriculum-based programs, little is known about the efficacy of leadership development…
Abstract
While many studies investigate student leadership development in educational contexts or curriculum-based programs, little is known about the efficacy of leadership development programs that emerge in municipalities. This mixed methods case study explored the leadership development of participants in three nine-month youth leadership programs at a municipal-based prevention, treatment, and outreach center in the United States. Qualitative focus groups and quantitative surveys using the Student Leadership Practices Inventory (SLPI) were used to collect data at the beginning and end of the three programs along with a post-program evaluative survey. Findings from the qualitative and quantitative analyses are first presented individually and then expressed using a joint display table to visually represent the integrated results. Findings showed that the programs positively influenced participants’ perceptions, characteristics, and behaviors as youth leaders in their communities. Participants not only indicated improvements in their leadership practices according to the SLPI from pre- to post-program, but also demonstrated more complex understandings of leadership and what it means to be a leader in one’s community. These findings are useful for individuals and organizations planning student leadership development programs and should inform future research in the field.
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