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1 – 10 of 19Victor Oluwafemi Olorunsola, Mehmet Bahri Saydam, Taiwo Temitope Lasisi and Ali Ozturen
Archaeological heritage tourism has great potential for development in numerous destinations. However, literature on archaeological heritage tourism is scarce and empirical data…
Abstract
Purpose
Archaeological heritage tourism has great potential for development in numerous destinations. However, literature on archaeological heritage tourism is scarce and empirical data are minimal. This paper aims to identify the main themes shared in online reviews by tourists, as well as identify factors known as satisfiers and dissatisfiers based on Herzberg’s two-factor theory among tourists who visited Petra UNESCO heritage site.
Design/methodology/approach
The research used content analyses to analyse 1,419 tourist’s online reviews on TripAdvisor. Leximancer software provided computer-assisted qualitative data analysis that pinpoint the dominant themes, after which further qualitative analysis found the main narratives associated with different satisfaction groups.
Findings
Successively, seven themes were revealed: entrance, trip, monastery, buildings, animal, carriage and safe. Furthermore, a four-dimensional model was postulated to help understand the components and flow of visitors’ experiences in an archaeological heritage site. In addition, the findings of the study revealed that tourists who scored their experience as 4 (very good) or 5 (excellent) (satisfiers) commonly shared perceptions about architecture, buildings, safe, temples, monasteries, tours, tombs and helpful. Contrarily, reviewers that rated their experience as 1 (terrible) or 2 (poor) (dissatisfiers) shared narratives around concepts such as expensive, animals, carriages, locals and shops.
Originality/value
The results offer valuable understandings of cultural heritage tourists’ overall experiences based on TripAdvisor reviews and facilitate the identification of the dominant themes associated with drivers of tourists’ satisfaction/dissatisfaction.
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Victor Oluwafemi Olorunsola, Mehmet Bahri Saydam, Huseyin Arasli and Deniz Sulu
Sustainable tourism is becoming more popular all over the world. Eco-friendly (green) hotels are properties that are friendly to the environment and are becoming increasingly…
Abstract
Purpose
Sustainable tourism is becoming more popular all over the world. Eco-friendly (green) hotels are properties that are friendly to the environment and are becoming increasingly popular among green travellers. Electronic word-of-mouth is a technique of communicating with consumers in order to share their experiences, and it is a significant marketing tool for hotels. This paper aims to identify the main themes shared in online reviews by tourists visiting eco-friendly hotels, and which of these themes were associated with satisfaction and dissatisfaction ratings.
Design/methodology/approach
The research used qualitative content analyses to analyse 1,202 user-generated content of the top 10 hotels in UK shared by guests on an online platform.
Findings
The analyses revealed nine themes in descriptions of airline travel experiences. These are “hotel amenities”, “services”, “location”, “staff”, “eco” (eco-friendly activities), “value” and “recommend/revisit” (intentions). Negative comments are associated with the “bathroom”, “mattress”, “water”, “bed”, “price”, “shower”, “Wi-Fi” and “restaurant” concepts.
Originality/value
This study differs from previous research in which it aims to address a void in the literature on the shortcomings of research focused on finding the dominant themes expressed in online reviews by tourists visiting eco-friendly hotels, and it does so using data mining approach.
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Mehmet Bahri Saydam and Özlem Altun
This study aims to explore the perspectives of patrons and the underlying factors influencing luxury consumption in British Michelin-starred restaurants. While numerous studies…
Abstract
Purpose
This study aims to explore the perspectives of patrons and the underlying factors influencing luxury consumption in British Michelin-starred restaurants. While numerous studies have investigated consumers' purchase behavior of luxury items, there is limited research focusing on the utilization of premium restaurant services. Additionally, the hospitality literature has rarely addressed the emergence of discreet luxury consumption. Therefore, this research aims to examine the experiences of British Michelin-starred restaurants by incorporating online reviews from some of the most renowned establishments in the country. The initial objective of this study was to identify the predominant themes within British Michelin-starred restaurant experiences. Furthermore, the authors sought to analyze whether these main themes varied across different market segments based on guest types.
Design/methodology/approach
Using text mining tools, the authors analyzed a sample of 4,393 online reviews. Qualitative data analysis was conducted using the Leximancer program, which identified the dominant themes. Additionally, the authors performed an analysis to identify the major narratives associated with different types of guests.
Findings
The results of this analysis demonstrate that guests express a high level of satisfaction with their experiences at British Michelin-starred restaurants. The dominant themes within the narratives include food, wine, restaurant, time, reservation and innovation. It is important to note that these narratives vary depending on the type of guest.
Originality/value
Previous studies have highlighted the importance of market segmentation in Michelin-starred restaurants. This research addresses this need by specifically categorizing British Michelin-starred restaurants based on traveler type and the main concerns of their customers. The extensive data the authors collected and the authors' approach to utilizing guests' testimonials instead of traditional surveys contribute significantly to the field of academia and restaurant management.
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Mehmet Bahri Saydam, Ozlem Altun, Tuna Karatepe, Victor Olorunsola and Nazanin Naderiadib Alpler
The present study sought to determine the main themes employees discussed in online reviews associated with satisfaction (pros) and dissatisfaction (cons).
Abstract
Purpose
The present study sought to determine the main themes employees discussed in online reviews associated with satisfaction (pros) and dissatisfaction (cons).
Design/methodology/approach
This study used qualitative content analysis to examine employee reviews working in India's largest food delivery company.
Findings
The analyses revealed the existence of seven themes: company environment, employees, salary, work–life balance, company culture and values, flexibility and favoritism. Negative themes were associated with the “work-life balance” and “favoritism” themes. The results provided valuable insights into online food delivery platform employees' overall experiences based on social media information and aided in identifying key themes associated with various satisfaction levels.
Originality/value
This study contributes to the literature by uniquely utilizing user-generated content from an employment search engine as a novel data source to investigate the factors influencing satisfaction and dissatisfaction among online food delivery employees. This approach represents a significant departure from traditional survey-based methods, filling a gap in the literature by offering insights directly from employees' unfiltered perspectives. By leveraging this innovative methodology, our research provides a fresh and nuanced understanding of the experiences and concerns of online food delivery workers, thereby adding substantial value to the fields of organizational behavior and human resource management.
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Ozlem Altun, Sıla Kiraz and Mehmet Bahri Saydam
This research aims to investigate the motivations and perspectives of festival tourism in Northern Cyprus, emphasizing its economic, cultural, and social impacts in the…
Abstract
Purpose
This research aims to investigate the motivations and perspectives of festival tourism in Northern Cyprus, emphasizing its economic, cultural, and social impacts in the post-pandemic era.
Design/methodology/approach
A qualitative approach was used to find out themes from semi-structured face-to-face interviews with twenty visitors who attended various festivals in North Cyprus.
Findings
The results of this research uncover that festivals considerably contribute to the local economy by attracting tourists, which boosts sales for local businesses and promotes traditional Cypriot cuisine. Additionally, festivals play a crucial role in preserving and promoting cultural heritage through traditional music, dance, and crafts, fostering community engagement and cultural exchange. The study also identifies key challenges and opportunities, such as the need for improved marketing strategies, enhanced infrastructure, and sustainable practices to mitigate environmental impacts.
Originality/value
This study provides a comprehensive analysis of festival tourism in Northern Cyprus, offering novel insights into its economic, cultural, and social impacts while proposing innovative strategies to enhance its post-pandemic recovery and sustainability.
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Ozlem Altun, Mehmet Bahri Saydam, Tuna Karatepe and Ştefana Maria Dima
Following the remarkable debut of ChatGPT and its rapid adoption by a global audience since its launch in November 2022, this study delves into educators' perceptions of ChatGPT…
Abstract
Purpose
Following the remarkable debut of ChatGPT and its rapid adoption by a global audience since its launch in November 2022, this study delves into educators' perceptions of ChatGPT within the specialized domains of tourism and hospitality education. While acknowledging ChatGPT’s swift rise and advanced capabilities, this research aims to comprehensively explore educators' perspectives, advantages and concerns regarding its integration into academic settings.
Design/methodology/approach
A qualitative approach was utilized to reveal dominant themes from in-depth, semi-structured face-to-face interviews with twenty lecturers in tourism faculties in North Cyprus. Collected responses from respondents were subjected to analysis using Leximancer software.
Findings
Our analysis unearthed seven significant themes encapsulating educators' perceptions of ChatGPT: 1 – “reliability and accuracy concerns”; 2 – “dependency”; 3 – “student engagement”; 4 – “ethical considerations”; 5 – “time efficiency and productivity”; 6 – “teacher-student interaction” and 7 – “learning flexibility”. Noteworthy positive perceptions emerged regarding “student engagement,” “time efficiency and productivity,” and “learning flexibility.”
Originality/value
This study contributes to the originality of research by addressing the underexplored aspect of educators' perceptions of ChatGPT within the domains of tourism and hospitality education, shedding light on its potential implications, advantages and drawbacks in a specialized educational context. Furthermore, it aims to offer insights into educators' recommendations for the effective incorporation of ChatGPT technologies into this specific educational setting, filling a crucial gap in understanding the integration of artificial intelligence (AI) in specialized fields of study.
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Hamed Rezapouraghdam, Mehmet Bahri Saydam, Ozlem Altun, Samira Roudi and Saeid Nosrati
Horse-based tourism stands at the intersection of cultural heritage, leisure activities, and eco-friendly travel, captivating enthusiasts and researchers alike with its diverse…
Abstract
Purpose
Horse-based tourism stands at the intersection of cultural heritage, leisure activities, and eco-friendly travel, captivating enthusiasts and researchers alike with its diverse facets and impacts. This study examines the horse-based tourism literature to provide an overview of horse-based tourism publications.
Design/methodology/approach
Using a systematic literature review (SLR) method, pertinent journal articles published over the past 3 decades were retrieved and analyzed. Based on the review process, 44 papers were identified and analyzed by publication year, journal distribution, research method, and lead author. Using Leximancer software, a thematic analysis was undertaken to determine the major themes of horse-based tourism.
Findings
The findings revealed a rising trend of horse-based tourism articles and the appearance of an increasing number of studies in tourism-oriented journals. In addition, it was discovered that the majority of available studies are qualitative, whereas quantitative research is few and limited.
Research limitations/implications
Our research establishes a foundational resource for future studies and scholarly discourse on the multifaceted contributions of horse-based tourism.
Practical implications
This study can assist decision-makers in understanding the potential of horse-based tourism in the sustainable development of destinations. Moreover, it provides clear direction on implementing appropriate strategies to manage horse-based tourism.
Originality/value
This study distinguishes itself as the inaugural comprehensive literature review encompassing the breadth of horse-based tourism publications and research domains. By pioneering this endeavor, we not only contribute a unique perspective to the existing body of knowledge in the field but also emphasize the vital role of horse-based tourism in fostering economic and social sustainability for the countries involved.
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Mehmet Bahri Saydam, Victor Oluwafemi Olorunsola and Hamed Rezapouraghdam
Although a vast amount of research has been started to gauge customer satisfaction using surveys, the influence of COVID-19 on passengers' satisfaction has not received enough…
Abstract
Purpose
Although a vast amount of research has been started to gauge customer satisfaction using surveys, the influence of COVID-19 on passengers' satisfaction has not received enough attention. Hence, the primary purpose of this research is to determine the dominant themes that emerged from airline travelers' online reviews and to determine attributes that are pertinent to the satisfaction of passengers flying with low-cost carriers (LCC) during the COVID-19 outbreak. In addition, this study investigates whether the salient themes of passengers' overall experiences vary by traveler origin, which may give more insight into airline sector market segmentation.
Design/methodology/approach
Leximancer software was used to construct concepts from words, followed by themes in the data analysis.
Findings
The analyses revealed eight themes in descriptions of “travel experiences” for airline passengers. These are “flights,” “staff,” “service,” “hygiene,” “cancellations,” “legroom,” “COVID-19” and “test”. Negative reviews associated with “cancellations,” “refund,” “waiting” and “baggage” (handling) concepts.
Originality/value
The findings provide important information about airline passengers' overall experiences. Limited studies have comprehensively considered various satisfaction categories of airline travelers using online reviews.
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Victor Oluwafemi Olorunsola, Mehmet Bahri Saydam, Taiwo Temitope Lasisi and Kayode Kolawole Eluwole
Capsule hotels are a revolutionary Japanese concept of lodging that dates back over four decades. On the other hand, capsule hotels are a relatively new concept for most travelers…
Abstract
Purpose
Capsule hotels are a revolutionary Japanese concept of lodging that dates back over four decades. On the other hand, capsule hotels are a relatively new concept for most travelers outside of Japan. Organizations within this target segment are starting to recognize the critical role that an excellent customer experience management (CEM) strategy offers in improving competitiveness and organizational success. Thus, this research provides scholastic insight into the framework of CEM by evaluating the user-generated content at capsule hotels.
Design/methodology/approach
This study inspected 1,304 online user-generated content from the top 10 capsule hotels from Booking.com. Leximancer 4.5 was deployed to analyze the data.
Findings
The analyses revealed nine key themes to CEM of capsule hotels which are “staff,” “hotel,” “area,” “location,” “bed,” “capsule,” “check-in,” “noisy” and “luggage”.
Practical implications
This research encourages hospitality and tourism executives to develop specific strategies for capsule hotels.
Originality/value
This research differs from previous writings in that it attempts to fill a gap in the research by offering insight into the issue in the low-budget hotel industry and by identifying key indicators that influence customer experience.
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Osman M. Karatepe, Fevzi Okumus and Mehmet Bahri Saydam
This paper investigates the consequences of job insecurity among hotel employees during the COVID-19 pandemic.
Abstract
Purpose
This paper investigates the consequences of job insecurity among hotel employees during the COVID-19 pandemic.
Design/methodology/approach
Data were obtained from the employees of two five-star chain hotels in Turkey. The study hypotheses were tested via structural equation modeling.
Findings
The research findings demonstrate that job insecurity exacerbates job tension. Job tension erodes employees’ trust in organization and aggravates their propensity to leave work early and be late for work. As hypothesized, job tension mediates the effect of job insecurity on organizational trust and the abovementioned outcomes.
Originality/value
This study adds to the hospitality literature by assessing the interrelationships of job insecurity, job tension, organizational trust and nonattendance intentions.
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