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Article
Publication date: 1 January 1984
Ian C. MacMillan and Mary Lynn McCaffery
Although new products in the financial services field can be easily duplicated by competitors, it often takes a long time for competitors to do so. An investigation by the authors…
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Abstract
Although new products in the financial services field can be easily duplicated by competitors, it often takes a long time for competitors to do so. An investigation by the authors reveals that there are many reasons for this phenomenon ranging from product complexity to the internal politics and corporate culture of competitors. Understanding these response barriers can be a key ingredient of success.
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