STRATEGY FOR FINANCIAL SERVICES: CASHING IN ON COMPETITIVE INERTIA
Ian C. MacMillan
(Professor and Director of the Entrepreneurial Studies Center, New York University Graduate School of Business Administration)
Mary Lynn McCaffery
(Vice‐President at Citibank)
126
Abstract
Although new products in the financial services field can be easily duplicated by competitors, it often takes a long time for competitors to do so. An investigation by the authors reveals that there are many reasons for this phenomenon ranging from product complexity to the internal politics and corporate culture of competitors. Understanding these response barriers can be a key ingredient of success.
Citation
MacMillan, I.C. and Lynn McCaffery, M. (1984), "STRATEGY FOR FINANCIAL SERVICES: CASHING IN ON COMPETITIVE INERTIA", Journal of Business Strategy, Vol. 4 No. 3, pp. 58-65. https://doi.org/10.1108/eb039032
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited