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This study aims to examine the impacts of brand congruity of in-game brand placement on esports consumers' implicit and explicit memory.

A 2 × 2 × 2 experimental design (N = 224) was used with an automobile racing game, NASCAR Heat 5. A series of statistical analyses, including MANOVA and logistic regressions, was conducted to test the proposed hypotheses.

The results revealed that ads on virtual billboards in the video game primed participants to create an implicit memory. Also, incongruent brands that were not very familiar to gamers provided greater impact than congruent brands.

This research is the first to test both implicit and explicit memory and provide practical evidence for the possibility of implicit memory building in the esports context. In addition, the current study also examined the impact of congruity to answer the previously inconsistent results.

This chapter examines the origins and institutionalization of sport sociology in Germany and Switzerland and provides an overview of the current state of research. It shows how academic chairs and research committees were established and how the first textbooks, anthologies, and journals appeared from the 1970s onwards. The institutionalization process of German-speaking sport sociology proceeded parallel to the establishment of sport science. With regard to its theoretical and empirical basis, German-speaking sport sociology is rooted in theories and concepts of general sociology. Studies using a system theory perspective, conceptualizing sport as a societal sub-system and examining its linkage with and dependence on economy, media, or politics are particularly common in the German-speaking region. In addition, actor theoretic perspectives are very popular, and French sociologists such as Bourdieu and Foucault have had a marked influence on German-speaking sport sociology. A large number of sport sociology studies are concerned with the changes in leisure and elite sports. In this context, the emergence of new trends in risk sports as well as the fitness boom and its implications on body perception are of special interest. Further areas of research refer to sport participation and the impact of social inequality, particularly with respect to gender differences and social integration. Finally, organization research focusing on change at the level of sport associations and clubs has a long tradition. Major challenges for the future of German-speaking sport sociology include its internationalization and an enhanced international linkage in order to improve the visibility of research results.

Gender distinctions were central to the ideological and discursive construction of ‘freedom’ in colonial plantation societies, but so too were ethnicity and national identity. This article examines the contested nature of masculinity in the making of free citizens in post-emancipation Jamaica through an analysis of government and missionary sources, popular petitions, public speeches, and newspapers from 1834 to 1865. Close readings of the tensions within these public texts and their official reception demonstrate how freed men worked within and against the dominant discourses of Christian liberalism and masculine individualism as the bases for national citizenship. The key argument is that in laying claim to a Christian and British identity, African-Jamaican men constituted their freedom not so much through a seclusion of women in a private domestic role, but more importantly through an exclusion of indentured East Indians who were negatively defined as ‘foreign’ heathens.

The role of a national sport organization (NSO) is prominent when a country hosts a mega-sporting event since the organization is responsible for athlete preparation and coordinating with other organizations to ensure successful hosting. This research examines the impact of hosting a mega-sporting event on the professionalization of an NSO and its consequences on the sport, using the case of the Korea Ice Hockey Association (KIHA).

The study utilizes a qualitative single-case study approach grounded in an interpretivist perspective. Data for this study included semi-structured interviews with key individuals (n = 16) and archival materials.

The findings indicate that hosting a mega-sporting event was a strong catalyst for the professionalization of the KIHA. KIHA underwent changes in its organizational structures and processes, human resources and interorganizational linkages, all of which contributed to significant transformations in the sport during the event preparation period.

The study elucidates how hosting can lead to increased professionalization and its subsequent impact on the sport. However, the current case demonstrates that the KIHA overlooked certain impacts of professionalization (e.g. internal conflicts and neglected parts of the sport) that should be enacted in order to further the sport’s development. Therefore, NSOs and event stakeholders must carefully assess their sport’s environment and attributes.

Win‐win analysis involves finding alternatives to policy and other problems so that conservatives, liberals and other major viewpoints can all come out ahead of their best initial expectations. Win‐win thinking is increasing, due to such developments as the end of the Cold War, free trade, growth economics and new computerized technologies that provide increased benefits while reducing costs. But above all it is driven by the knowledge that everyone benefits from consensus, and that alternative systems of conflict‐resolution have not served us well in the past.

Education systems focus on the means for achieving our aims, through science and technology, while there is a general neglect of subjecting those aims themselves to rational scrutiny. The project of humanizing higher education will make these aims and purposes central to teaching and learning. This will necessitate a revision of the standard questions in the dominant stream of anglophone philosophy on the grounds of a critically based understanding of human agency and with the aim of its proper appropriation. Furthermore, in the context of a global multicultural context what is needed is a method for introducing all traditional-religious understandings into the heart of the public debate. Secular liberal democracies have a hands-off policy toward those traditions as anomalous in modernity, but this threatens to lead to the formation of cultural ghettos. Gauchet (1997), however, sees liberal humanism as arising out of religion. This chapter puts forward the idea that these person-focused narratives, when re-framed, and alongside other disciplines in the humanities, can provide a corrective to what is currently neglected.

The purpose of this paper is to foster a better understanding of how decision-making processes work in sport clubs and to develop appropriate advisory concepts or management tools in order to successfully realize structural changes in sport clubs. This paper examines the decision-making processes associated with an external advisory programme. Based on the assumption of bounded rationality, the garbage can model is used to grasp these decision-making processes theoretically and to access them empirically.

Based on a case study framework, an in-depth analysis of the decision-making and implementation processes involved in an advisory programme was performed in ten selected football clubs. Guided interviews were conducted on the basis of the four streams of the garbage can model. The interviews were analysed with qualitative content analysis.

Results show that three types of club can be distinguished in terms of their implementation processes: low implementation of the external input; partial implementation of the external input; and rigorous implementation of the external input. In addition, the analysis shows that the participants in the advisory programme are the key actors in both the decision-making process and the implementation.

The paper provides insights into the practicability of advisory programmes for sport clubs and the transfer to the clubs’ practical decision-making routines. Additionally, it shows how sport clubs deal with (external) advisory impulses, and which different decision-making practices underlie these processes.

The purpose of this paper is to explore the basis for, and ramifications of, applying relevant human rights norms – such as the United Nations Guiding Principles on Business and Human Rights – to the International Accounting Standards Board (IASB). In doing so, the paper seeks to contribute to scholarship on the political legitimisation of the IASB’s structure and activities under prevailing global governance conditions.

The paper explores three distinct argumentative logics regarding responsibilities for justice and human rights vis-à-vis the IASB. First, the authors explore the basis for applying human rights responsibilities to the IASB through reasoning based on the analysis of “public power” (Macdonald, 2008) and public authorisation. Second, the authors develop the reasoning with reference to recent attempts by legal scholars and practitioners to apply human rights obligations to other non-state and transnational institutions. Finally, the authors develop reasoning based on Thomas Pogge’s (1992b) ideas about institutional harms and corresponding responsibilities.

The three distinct argumentative logic rest on differing assumptions – the goal is not to reconcile or synthesise these approaches, but to propose that these approaches offer alternative and in some ways complementary insights, each of which contributes to answering questions about how human rights obligations of the IASB should be defined, and how such a responsibility could be “actually proceduralised”.

The analysis provides an important starting point for beginning to think about how responsibilities for human rights might be applied to the operation of the IASB.

Scarce resources can be allocated to budget categories by processing a set of goals to be achieved, alternative budget categories and relations between each budget category and each goal expressed in whatever terms with which the user is comfortable. A concrete example is given involving the allocating of a $500,000 budget to the police and the courts in the light of the goals of crime reduction and fair procedure in separating the innocent from the guilty. The police do better than the courts on crime reduction, but the courts do better than the police on fair procedure. Fair procedure, it is suggested, is considered more important than crime reduction. With that tentative assumption one can determine what proportion of the budget should be allocated to the police and what proportion to the courts. Initial allocations may be changed in the light of whatever constraints exist concerning minimum amounts that need to be allocated to the police or the courts. The initial allocations can also be subjected to a sensitivity analysis, to see how responsive they are to changes in the inputs concerning the relative importance of the goals and the nature of the relationships between each budget category and each goal.