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Article
Publication date: 11 September 2017

Mark Chen

This paper aims to describe how a novice to game design pushed theory about what makes a good game.

276

Abstract

Purpose

This paper aims to describe how a novice to game design pushed theory about what makes a good game.

Design/methodology/approach

The game in question was developed in Twine for an introductory undergraduate course in interactive media.

Findings

It featured very little player agency, which ironically served to give players a richer experience.

Originality/value

That a novice could create something deeply personal that butted against conventional game design guidelines highlights the importance of opening game design up to as broad an audience as possible.

Details

On the Horizon, vol. 25 no. 4
Type: Research Article
ISSN: 1074-8121

Keywords

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Book part
Publication date: 6 December 2024

Marco Simões-Coelho, Ariane Roder Figueira and Eduardo Russo

Motivated by the advancements in the discussions of environmental, social, and governance globally, this study aims to improve the knowledge of corporate sustainability…

Abstract

Motivated by the advancements in the discussions of environmental, social, and governance globally, this study aims to improve the knowledge of corporate sustainability motivations and engagement through a qualitative cross-company case study analysis of two consumer goods multinationals, Natura & Co. headquartered in Brazil, and The Coca-Cola Company, headquartered in the USA. The cases were chosen to compare the two companies’ corporate sustainable development (SD) motivations, one headquartered in an emerging and the other in a developed country. This study also assesses the balance between these corporations’ global and local sustainability agendas, comparing their worldwide engagement promises to their actual deliveries vis-à-vis national-institutional arrangements. As contributions to the field, comparing the cases surfaced valuable insights and additional theoretical abstractions on corporate sustainability, including proposing a new SD-engagement typology.

Details

Responsible Firms: CSR, ESG, and Global Sustainability
Type: Book
ISBN: 978-1-83753-963-5

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Book part
Publication date: 10 November 2010

Shantanu Dutta, Mark E. Bergen and Sourav Ray

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-728-5

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Article
Publication date: 27 January 2023

Wei Chen, Qiuju Zhang, Ye Yuan, Xiaoyan Chen and Qinghao He

Continuous fiber reinforced thermoplastic composites (CFRTPCs) with great mechanical properties and green recyclability have been widely used in aerospace, transportation, sports…

367

Abstract

Purpose

Continuous fiber reinforced thermoplastic composites (CFRTPCs) with great mechanical properties and green recyclability have been widely used in aerospace, transportation, sports and leisure products, etc. However, the conventional molding technologies of CFRTPCs, with high cost and low efficiency, limit the property design and broad application of composite materials. The purpose of this paper is to study the effect of the 3D printing process on the integrated rapid manufacturing of CFRTPCs.

Design/methodology/approach

Tensile and flexural simulations and tests were performed on CFRTPCs. The effect of key process parameters on mechanical properties and molding qualities was evaluated individually and mutually to optimize the printing process. The micro morphologies of tensile and flexural breakages of the printed CFRTPCs were observed and analyzed to study the failure mechanism.

Findings

The results proved that the suitable process parameters for great printing qualities and mechanical properties included the glass hot bed with the microporous and solid glue coatings at 60°C and the nozzle temperature at 295°C. The best parameters of the nozzle temperature, layer thickness, feed rate and printing speed for the best elastic modulus and tensile strength were 285°C, 0.5 mm, 6.5r/min and 500 mm/min, respectively, whereas those for the smallest sectional porosity were 305°C, 0.6 mm, 5.5r/min and 550 mm/min, respectively.

Originality/value

This work promises a significant contribution to the improvement of the printing quality and mechanical properties of 3D printed CFRTPCs parts by the optimization of 3D printing processes.

Details

Rapid Prototyping Journal, vol. 29 no. 6
Type: Research Article
ISSN: 1355-2546

Keywords

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Abstract

Details

Symbolic Interaction and New Social Media
Type: Book
ISBN: 978-1-78350-933-1

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Article
Publication date: 1 March 2015

Gang Chen, Kenneth Kriz and Carol Ebdon

Public pension plans in the U.S. are seriously underfunded, especially following the financial market crisis of 2008-2009 which resulted in large investment losses. However…

162

Abstract

Public pension plans in the U.S. are seriously underfunded, especially following the financial market crisis of 2008-2009 which resulted in large investment losses. However, funding levels vary widely across plans. Pension boards of trustees make key management decisions in pension systems and these decisions have significant effects on funded levels, yet our empirical knowledge of board management is limited. This study explores the effect of board composition on pension funding levels. Existing theoretical debates lead to differing expectations, and previous studies have mixed results. Our research uses a panel data set of large public pension plans from 2001-2009. We also collect data for pension board composition from this time period. We find that increasing political appointees and employee members on the board increases the funding performance of the pension system.

Details

Journal of Public Budgeting, Accounting & Financial Management, vol. 27 no. 3
Type: Research Article
ISSN: 1096-3367

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Book part
Publication date: 18 January 2002

Shing-Ling S. Chen and Mark D. Johns

Abstract

Details

Studies in Symbolic Interaction
Type: Book
ISBN: 978-0-76230-851-4

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Article
Publication date: 1 March 2015

Tianxu Chen, Mark Simon, John Kim and Brian Poploskie

A major source of failure for new ventures is the entrepreneurs℉ misunderstanding of the product-market fit. Recently, researchers have suggested that to get a better…

2238

Abstract

A major source of failure for new ventures is the entrepreneurs℉ misunderstanding of the product-market fit. Recently, researchers have suggested that to get a better understanding of the product-market fit, entrepreneurs should “get out of the building” and interview many customers. This approach, while advantageous, is not without drawbacks. This article presents a conceptual model that incorporates the characteristics of “getting out of the building” to conduct customer interviews, and the biases that can arise to influence the entrepreneurs℉ misjudgment of the product-market fit. We provide recommendations to overcome these biases.

Details

New England Journal of Entrepreneurship, vol. 18 no. 1
Type: Research Article
ISSN: 1550-333X

Keywords

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Book part
Publication date: 12 September 2001

Roger (Rongxin) Chen, Mark V. Cannice and John D. Daniels

This research analyzes two issues: (1) MNCs' foreign entry process, and (2) the relationship between foreign entry strategy and international technology transfer. The study is…

Abstract

This research analyzes two issues: (1) MNCs' foreign entry process, and (2) the relationship between foreign entry strategy and international technology transfer. The study is based on a comparative case analysis of ten U.S. high-tech manufacturers operating in the Asian Pacific Rim.We analyzed firms' foreign entry processes and compared them with the predictions of internationalization theory. We also studied the causal relationship between a firm's international technology transfer policy and its foreign entry strategy.We found support for companies' incremental Asian commitment in terms of operating mode; however, their reasons were different from those professed in internationalization theory. We also found that foreign entry process varies with the purpose and nature of foreign business activities. The stage theory is less applicable to firms that follow customers into foreign markets, firms whose foreign expansion is to improve customer service, and firms that must produce abroad to sell abroad. Finally, host government policies also tend to limit the applicability of the stage process model.In addition, we found that companies' desire to sell abroad was the overriding consideration to enter foreign markets. As such, they accepted operating modes to maximize their sales, even at the risk that collaborative partners could more easily appropriate the technologies they transferred. However, the danger of technology loss was mitigated by a belief that their core competency was the ability to develop ever-newer technologies rather than the product and process technologies they transferred.

Details

Reassessing the Internationalization of the Firm
Type: Book
ISBN: 978-1-84950-110-1

Available. Content available
Book part
Publication date: 1 January 2005

Naresh K. Malhotra

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

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