Marketing in a World with Costs of Price Adjustment
ISBN: 978-0-7656-2127-6, eISBN: 978-0-85724-728-5
Publication date: 10 November 2010
Citation
Dutta, S., Bergen, M.E. and Ray, S. (2010), "Marketing in a World with Costs of Price Adjustment", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 168-188. https://doi.org/10.1108/S1548-6435(2009)0000006011
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited