Marinos Tzavaras, Irini Tzimitra‐Kalogianni and Michael Bourlakis
The purpose of this paper is to analyse consumer behavior during the purchase of floral products in the Greek region and to reveal the socio‐economic characteristics that affect…
Abstract
Purpose
The purpose of this paper is to analyse consumer behavior during the purchase of floral products in the Greek region and to reveal the socio‐economic characteristics that affect consumers' considerations concerning the selection of both cut flowers and pot plants.
Design/methodology/approach
The study is based on cross‐sectional data collected through a questionnaire survey with personal interviews. Respondents' reasons for purchasing floral products are examined. A principal component analysis with varimax rotation was applied in order to provide a more manageable set of variables relating to purchasing. The socio‐economic factors of these reasons were used for estimating the significant relation that exists between them.
Findings
People purchase cut flowers and pot plants as part of quality of life, as a convenient gift to other people, for religious and social occasions. Significant differences were revealed only in terms of gender and education level of the respondents with a proportion of females and educated people being higher during purchasing floral products.
Practical implications
The findings can improve the marketing mix strategy for floral products. Such information is important for the market bodies involved in the floral market and the results of this study are unique and can assist researchers and marketers with an understanding of significant reasons for purchasing floral products. Comparative insights are also provided in terms of the similarities being present between the purchasing of both floral and food products.
Originality/value
This paper provides consumer reasoning for buying floral products and illustrates the subsequent socio‐economic characteristics.
Details
Keywords
Patrícia Leão, Mariana Rei and Sara Rodrigues
This paper aims to carry out a systematic review based on the preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines to assess the adherence to the…
Abstract
Purpose
This paper aims to carry out a systematic review based on the preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines to assess the adherence to the Mediterranean dietary pattern (MDP) in workers.
Design/methodology/approach
Three electronic databases were searched up to March 2022. The population was restricted to adults, workers in any professional area, without special diets and no specific health conditions. Their adherence to the MDP was assessed by any a priori method/instrument. Two reviewers independently applied the eligibility criteria and performed the data extraction from each study included. In case of disagreement, a third reviewer was consulted.
Findings
Of the 590 studies found, 46 were included. Most of the studies were carried out in Europe, between the years 2019 and 2022 and were cross-sectional studies. The minimum sample size was 38, and the maximum was 1,74,638 participants. Most studies included both males and females; six included only females and nine only males. The three most prevalent types of workers under study were health professionals, factory workers and firefighters. The most used method for assessing adherence to the MDP was the Mediterranean diet score. Overall, workers showed low or moderate adherence to the MDP.
Originality/value
This systematic review conducted to assess the adherence to the MDP in workers displays an urgent need to improve diet quality in the workplaces.