Andrea Báez-Montenegro and María Devesa
The purpose of this paper is to explore which factors determine visitor spending at a cultural festival, focusing particularly on cultural capital variables.
Abstract
Purpose
The purpose of this paper is to explore which factors determine visitor spending at a cultural festival, focusing particularly on cultural capital variables.
Design/methodology/approach
The case study is the Valdivia International Film Festival. Data from a survey conducted amongst a representative sample of attendees at the festival is used and ordinary least square (OLS) and Tobit regression models are applied.
Findings
Six of the variables included from the model prove statistically significant: gender, age, place of residence, participation in other activities at the festival, and “leisure and sharing” motivation.
Practical implications
Festival organisers should draw up a programme and prepare activities that are balanced so as to attract local film lovers, but that should also appeal to outside visitors, who would see the festival as an opportunity to enjoy a wider tourist experience, all of which would have a broader economic impact on the city.
Originality/value
Understanding which factors determine spending leads to an improvement in the event's viability and ensures its future sustainability. This study adds to the growing literature establishing a sound theoretical corpus on the topic.
Details
Keywords
The purpose of this paper is to analyse film festival spectators on the basis of their motives for attending as well as other variables linked to cultural consumption, the…
Abstract
Purpose
The purpose of this paper is to analyse film festival spectators on the basis of their motives for attending as well as other variables linked to cultural consumption, the evaluation of the event and certain sociodemographic characteristics of attendees.
Design/methodology/approach
Survey data were collected at the Valdivia International Film Festival, the case study. In order to achieve the goals of the paper, a variety of statistical methods and techniques were used. First, principal component factorial analysis was applied to identify the underlying motivational dimensions. Second, the authors adopted cluster analysis based on the dimensions pinpointed in the factorial analysis in order to segment festival attendees. Finally, analysis of variance and χ2 analysis were applied to establish each group's profile.
Findings
The empirical research reveals three motivation factors (discovery, entertainment and cinema) and three discrete groups of spectators, labelled as socially indifferent, film lovers and enthusiasts). They present different profiles from a consumption viewpoint.
Research limitations/implications
The results provide useful insights into cultural policy and management of this kind of events, and even for those in charge of tourism policies in the city and the region.
Originality/value
The paper aims to contribute to the literature addressing festival motivation for the specific case of a film festival, a field for which there are almost no studies into motivation, in a given geographical area South America which is active in creating festivals.
Details
Keywords
Juan Gabriel Brida, Nicolás Garrido and María Jesús Such Devesa
The purpose of this paper is to explain the onshore satisfaction of cruise passengers, in the port of call of Cartagena de Indias.
Abstract
Purpose
The purpose of this paper is to explain the onshore satisfaction of cruise passengers, in the port of call of Cartagena de Indias.
Design/methodology/approach
A questionnaire was given to 1,361 passengers of 28 cruise ships during October and November of 2009, then factor analysis and cluster analysis were employed.
Findings
The results suggest that although visitors held a high overall satisfaction of the onshore experience, there are two dimensions that require the attention of tourist policy makers: the city infrastructure (traffic, noise, cleanliness and infrastructure) and the general shopping experience. In particular, the worst experience seems to be related to street vendors. Moreover, there is evidence that tourists from the USA are more exigent of being fully satisfied.
Research limitations/implications
The survey was only conducted in the months of October and November. Future research can also include the repetition of the study in different seasons to compare results. The study shows that there is a good potential for the growth of tourism activity of the destination because over 52 per cent of the participants declared their intention of return to the city as land tourists and more than 60 per cent will recommend the destination to their friends.
Originality/value
The application of known methodologies to an emergent destination, in which many stakeholders are involved and concerned about cruise tourism evolution and its effects on the destination.
Details
Keywords
María Magdalena Solis-Radilla, Mauricio Carvache-Franco, Orly Carvache-Franco and Wilmer Carvache-Franco
The purpose of this study is to find the underlying variables of travel motivations associated with a coastal and marine destination, and the motivations that predict satisfaction…
Abstract
Purpose
The purpose of this study is to find the underlying variables of travel motivations associated with a coastal and marine destination, and the motivations that predict satisfaction and the intention to return and recommend a destination, as loyalty variables.
Design/methodology/approach
Coastal and marine destinations are highly visited by travelers for their variety of tourist activities. Motivation is one of the crucial aspects to understand visitors’ behavior in these tourist places. This in situ research was conducted in Acapulco, a major tourist destination in Mexico. The 441 questionnaires gathered were analyzed using exploratory factor analysis, confirmatory factor analysis and the stepwise multiple regression method.
Findings
The results show six underlying variables or motivational factors: heritage and nature, learning, sun and beach and physical activities, authentic coastal experience, social interaction and novelty. The “novelty” dimension is the most important and influential predictor of satisfaction and loyalty, followed by “social interaction” and “learning.”
Research limitations/implications
Timing was the main limitation of the present study, considering that the survey was administered in March and April, and the demand could vary in different seasons. The findings will contribute to academic literature and will offer valuable information to tourist destination planners.
Practical implications
Acapulco’s potential for coastal and marine tourism has been identified. This destination should organize activities related to the motivational factors found, for example, visits to museums, craft markets and walks can increase visitors’ “heritage and nature” motivations. Community visits can help to promote the “authentic coastal experience” dimension. Increasing the offer of water sports will better position the “sun & beach and physical activities” motivation. As “novelty” is the most predictive variable, activities that include the novelty component and related to beach festivals, coastal events, educational workshops, sports contests, parades, gastronomic activities and navigable tours should be carried out.
Social implications
The results will serve as management guides for the destination management organizations and as sources of information for the companies involved in marketing to develop products according to the demand found.
Originality/value
Until now, tourism studies have been carried out on the influence of motivations as predictive variables of satisfaction and loyalty in different types of destinations. However, research in coastal and marine destinations is scarce, representing a gap in the academic literature.
Details
Keywords
Romina Gómez-Prado, Aldo Alvarez-Risco, Jorge Sánchez-Palomino, Maria de las Mercedes Anderson-Seminario and Shyla Del-Aguila-Arcentales
Integrating tourism and sustainability in achieving an eco-friendlier industry, this chapter highlights current trends in sustainable tourism, both in hospitality and recreational…
Abstract
Integrating tourism and sustainability in achieving an eco-friendlier industry, this chapter highlights current trends in sustainable tourism, both in hospitality and recreational activities. The chapter describes sustainable, tourism, hospitality, and recreation trends. The research analyzes the origin of these trends, the vast majority motivated by the aftermath of the pandemic.
Details
Keywords
This paper analyzes how an infertile body is shaped by social discourses and reproductive technologies. Reproductive governances are articulated in this context by ideas and…
Abstract
This paper analyzes how an infertile body is shaped by social discourses and reproductive technologies. Reproductive governances are articulated in this context by ideas and social values regarding family and motherhood, the binomial of infertility-TRA, legislation and norms and health professionals' practices. In addition, it shows how diverse infertile bodies experience (and withstand) these reproductive governances. Various sources have been consulted, including newspapers, biographical books, bibliographic sources from specialized literature and interviews carried out by the author.
Details
Keywords
Francisco del Olmo García, Fernando Crecente Romero, Maria Sarabia and Maria Teresa del Val
Over the last decades, the development of entrepreneurial activity has allowed greater growth and economic development in Spain. However, within the analysis of Spanish…
Abstract
Purpose
Over the last decades, the development of entrepreneurial activity has allowed greater growth and economic development in Spain. However, within the analysis of Spanish entrepreneurial dynamics, insufficient attention has been paid to a key group: senior entrepreneurs. The fact that the first two decades of the 21st century have been accompanied by the two worst economic crises in remembrance since the Great Depression of the 1930s has had a great impact on the professional careers of the group of senior workers, whose careers have been cut short due to the closure of companies. In this way, the present work delves into the reality of senior entrepreneurs in Spain, analyzing the main characteristics of this group, which is becoming increasingly important in society.
Design/methodology/approach
Using microdata from the Spanish National Statistics Institute's Labour Force Survey, the study focuses on reference persons who, being 50 years of age or over and actively working, work as an entrepreneur and have started their activity in the last 12 months. The study covers, in turn, the analysis period of the fourth quarters from 2005 to 2020. In relation to the methodology, the work focuses on the use of binary logistic regression techniques, given that the phenomenon to be studied is binary in nature: entrepreneurship or not.
Findings
The main conclusions drawn are the importance of sociodemographic factors such as educational level, age, the profession of the couple as well as the fact of having or not having children. The sector of activity and region are also significant. It is also concluded that senior entrepreneurship in Spain is of a necessary nature, considering the evolution of unemployment and decisions based on pension reform.
Research limitations/implications
The main limitations of the study refer to the lack of socioeconomic information. Thus, it would be interesting to know the link among the sociodemographic characteristics and the economic situation of the professionals, as well as the fact of whether they have started from a previous situation of unemployment or employment.
Practical implications
The obtained conclusions allow progress to be made in the generation of economic policies aimed at the professional reorientation of a group of workers who, due to labor market circumstances, are obliged to end long professional careers and to seek alternatives. In fact, entrepreneurship is a viable professional alternative for these professionals.
Originality/value
Despite the importance of senior professionals in the Spanish economy, more research is needed on their characteristics and needs. Despite important studies such as Socci et al. (2020) or Perez-Encinas et al. (2021), there are not many studies for the Spanish reality. This paper seeks to deepen the understanding of the sociodemographic characteristics of Spanish senior entrepreneurs, based on current public information and considering different stages of the economic cycle.
Details
Keywords
Ana Maria Gomez-Trujillo and Maria Alejandra Gonzalez-Perez
This paper aims to summarize previous research findings on the mutual relation between digital transformation and sustainability at a firm-level. Up to date, there is a gap in the…
Abstract
Purpose
This paper aims to summarize previous research findings on the mutual relation between digital transformation and sustainability at a firm-level. Up to date, there is a gap in the literature linking both concepts and a generalized call for more studies.
Design/methodology/approach
This research uses a systematic literature review of 89 published studies. After detailed content analysis filters, the authors used 75. The authors present the results following the “Six W” guidelines for systematic literature reviews.
Findings
Findings reveal that it is possible to suggest a research framework that considers digital transformation as a driver and a predecessor of sustainability. To survive the digital revolution, companies need to enhance their digital capabilities and balance their economic, environmental and social impacts.
Research limitations/implications
The precision of the equation used to search manuscripts might have excluded some critical studies that analyze both topics with different connotations beyond merely “Digital transformation” and “Sustainability.” Moreover, the heterogeneity of the findings makes it difficult to classify the findings in a specific context.
Originality/value
The present paper serves as a base to understand the implications of digital transformation on sustainable development for businesses and societies.
Details
Keywords
Valeria Posadas, Juan Gabriel Brida and María José Alonsopérez
This paper develops a theoretical model that analyzes the decision problem the landowner has to face between the construction of second homes and hotels. The starting point…
Abstract
Purpose
This paper develops a theoretical model that analyzes the decision problem the landowner has to face between the construction of second homes and hotels. The starting point implies verifying that for a given tourist destination, the land available for the construction of accommodation is limited. For this reason, when choosing between building second homes or building hotels, many factors influence the decision model. The theoretical mechanism generalizes the model introduced in Brida and Boffa (2010) and is based on a four-stage sequential game with four players. From the results of the model, the authors conclude that it is optimal from the social point of view both to build a hotel and to build a second home because both generate added value during the year. For this reason, the construction of second homes should be taken into account in the planning policy of the tourist destination. This arises from considering that second homes, as they remain occupied all year like hotels, in certain tourist destinations, do not generate seasonality.
Details
Keywords
Sonja Bakić, Macarena Cuenca-Amigo and Jaime Cuenca
The purpose of this paper is to explore the jazz festival experience at the Heineken Jazzaldia Festival in San Sebastian, Spain. It focuses especially on the relationship between…
Abstract
Purpose
The purpose of this paper is to explore the jazz festival experience at the Heineken Jazzaldia Festival in San Sebastian, Spain. It focuses especially on the relationship between participants’ area of residence and their experience of the festival, concert expectations, preference for different festival settings and perception of the best aspects of the festival.
Design/methodology/approach
This study modifies and applies the Audience Experience Survey (Radbourne et al., 2009) to the Heineken Jazzaldia Festival in San Sebastian, Spain. A total of 406 valid questionnaires were obtained. A quantitative analysis technique was used for the area of residence, on the one hand, and for concert expectations, audience experience and venue setting, on the other. A qualitative approach was applied for identifying the best aspects of the festival.
Findings
The results suggest that the audiences’ festival preferences differed according to their area of residence. Audience members who lived in Spain outside of the Basque Country were more motivated to attend the festival, had higher concert expectations and greater indoor venue concert attendance, and considered music diversity to be one of the most important aspects of the festival. Local participants were more likely not to have expectations prior to concerts, had higher outdoor venue concert attendance rates and preferred ambience compared with residents from outside of the Basque Country.
Practical implications
Findings could be relevant to festivals’ organisers for management and marketing purposes in terms of their audiences’ needs and preferences. One of the main results obtained is that local residents were more likely not to have expectations prior to concerts. They also equalised music diversity, artists, stages and atmosphere as the best Festival’s aspects while participants from outside of the Basque Country prioritised music diversity aspect.
Originality/value
This paper contributes to the literature regarding residents’ behaviour in the Spanish music festival context. Our findings add to the body of knowledge around local audiences’ and non-local audience’s experience in jazz festivals.