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Article
Publication date: 10 October 2024

M. Omar Parvez, Kayode Kolawole Eluwole, Leonardo Aureliano-Silva and Cihan Cobanoglu

This study aims to examine the direct impact of perceived service quality (PSQ) on satisfaction and the intention to use accommodation sharing (IAS). Additionally, it investigates…

Abstract

Purpose

This study aims to examine the direct impact of perceived service quality (PSQ) on satisfaction and the intention to use accommodation sharing (IAS). Additionally, it investigates the mediating role of satisfaction between PSQ and IAS. To extend the findings, the study also analyzes the moderating roles of behavioral change and family status in the relationship between satisfaction and IAS within a collective group.

Design/methodology/approach

This study includes 413 accommodation sharing (AS) users in the USA using data collected through MTurk. The authors analyzed the data using the ordinary least squared regressions path analytical framework and bootstrapping methods in PROCESS Macro to estimate the hypothesized mediated moderation models.

Findings

The findings underscore the significant impact of PSQ on satisfaction and IAS. Moreover, they reveal the crucial role of satisfaction as a mediator in this relationship and the moderating influence of family status and behavior change on the observed indirect relationship. These insights are invaluable for understanding and navigating the dynamics of the accommodation-sharing industry.

Originality/value

This paper is a pioneering work that sheds new light on the roles of change in behavior and family status in the context of AS. It makes significant contributions to the sharing economy and offers valuable managerial insights for companies operating in this market. The study s originality lies in its explanation of the mediator role of satisfaction in the sharing economy and the moderator mechanism of change in behavior and family status on IAS.

Details

Consumer Behavior in Tourism and Hospitality, vol. 19 no. 4
Type: Research Article
ISSN: 2752-6666

Keywords

Open Access
Article
Publication date: 20 June 2020

M. Omar Parvez

Technological innovation has been changing the tourism industry precipitously and making the holiday experience more enjoyable and easier than before. The purpose of this study is…

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Abstract

Purpose

Technological innovation has been changing the tourism industry precipitously and making the holiday experience more enjoyable and easier than before. The purpose of this study is to identify the current and future changes by the machine learning (ML) system as artificial intelligence in the hospitality industry.

Design/methodology/approach

This study has a descriptive research approach because building knowledge on technology and applying this knowledge to a tourism research are still new extensions in social studies, especially in tourism.

Findings

This research shows the value of using ML in the quality of data, features and algorithms besides stating the difficulties of data analysis in hospitality. This research also provides a comparison of automated ML techniques and the use of a robot for customer services in the hotel.

Originality/Value

This research contributes to the tourism and technology literature by shedding light on the use of ML in tourism advancement to predict future business conditions, revenue, challenges and also to identify the current trend of tourist demand.

Details

Journal of Tourism Futures, vol. 7 no. 2
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 1 July 2024

Ataul Karim Patwary, Md Sazzad Hossain, Trishna G. Mistry and M. Omar Parvez

This study aims to analyze workplace ostracism, robot anthropomorphism, employees’ readiness to change and employees’ service adaptive behavior. The moderating role of performance…

Abstract

Purpose

This study aims to analyze workplace ostracism, robot anthropomorphism, employees’ readiness to change and employees’ service adaptive behavior. The moderating role of performance efficacy between employees’ readiness and service adaptive behavior was also assessed.

Design/methodology/approach

Data were collected from 591 restaurant employees in Malaysia. The data were analyzed using partial least squares-structural equation modeling.

Findings

Workplace ostracism and robot anthropomorphism positively influence employees’ readiness to change and service-adaptive behavior. Employees’ readiness to change mediates the relationship between ostracism, robot anthropomorphism and service-adaptive behavior.

Research limitations/implications

This study provides an exclusively applied understanding of robot anthropomorphism and service employee adaptive behavior. In addition to restaurant employees’ readiness to change and collaborate with service robots, a longitudinal study can be conducted to track the advancement of restaurant employees’ technology adaptive behavior over an extended area.

Originality/value

Service robots have mainly been assessed from consumer perspectives in the hospitality industry. This research used the conservation of resources theory to evaluate the human–computer interaction of service robots and restaurant employees. Organizational and individual factors were considered to assess the impact on employees’ service adaptability.

Article
Publication date: 18 November 2024

Zheng Kundan, Md Sazzad Hossain, Mohammad Shahidul Islam, Mohammad Nurul Alam and M. Omar Parvez

Language barriers have always been obstacles to traveling abroad, making travelers less interested. This study aims to investigate how ChatGPT, as a translator, affects travelers’…

Abstract

Purpose

Language barriers have always been obstacles to traveling abroad, making travelers less interested. This study aims to investigate how ChatGPT, as a translator, affects travelers’ behavioral intentions based on the perceived language barriers using the ChatGPT voice translation app.

Design/methodology/approach

A total of 531 responses were collected over a specific survey period using a cross-sectional time frame. This study proposed a research model based on technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT), and the proposed hypotheses were investigated using bootstrapping techniques and Smart-PLS analysis.

Findings

This study’s results are significant as they reveal that ChatGPT enables translated service to travelers and enhances their willingness to travel abroad. This finding indicates a considerable enhancement in the traveler’s confidence in communicating with residents, thereby emphasizing ChatGPT’s pivotal role in overcoming language barriers in the travel industry.

Originality/value

This research is novel in its approach as it delineates the influence of ChatGPT’s translation services on travelers’ willingness and behavioral intentions regarding international travel. By filling a significant gap in the existing literature, this study provides a fresh perspective on the role of technology in overcoming language barriers in the travel industry.

目的

语言障碍一直是出国旅行的障碍, 使旅行者不太感兴趣。本研究调查了作为翻译工具的ChatGPT, 基于ChatGPT语音翻译应用程序感知到的语言障碍, 如何影响旅行者的行为意图。

方法

使用横断面时间框架共收集了531份调查问卷。本研究提出了一个基于TAM和UTAUT的研究模型, 并使用bootstrapping技术和Smart-PLS分析对提出的假设进行了研究。

研究结果

该研究结果具有重要意义, 因为它们揭示了ChatGPT可以为旅行者提供翻译服务, 并增强了他们出国旅游的意愿。这一发现表明旅行者与当地居民沟通的信心大大增强, 从而强调了ChatGPT在克服旅游行业语言障碍方面的关键作用。

原创性/价值

本研究在方法上是新颖的, 讨论了ChatGPT翻译服务对旅行者国际旅行意愿和行为意图的影响。本研究为了解技术在克服旅行语言障碍方面的作用提供了一个新的视角, 填补了相关研究缺口。

Objetivo

Las barreras lingüísticas han sido siempre un obstáculo para viajar al extranjero, lo que ha restado interés a los viajeros. Este estudio investiga cómo ChatGPT, como traductor, afecta a las intenciones de comportamiento de los viajeros en función de las barreras lingüísticas percibidas utilizando la aplicación de traducción de voz ChatGPT.

Métodos

Se recogieron un total de 531 respuestas a lo largo de un periodo de encuesta específico utilizando un marco temporal transversal. Este estudio propuso un modelo de investigación basado en Modelo de Aceptación de la Tecnología (TAM) y Modelo Unificado de Aceptación y Uso de Tecnología (UTAUT), y las hipótesis propuestas se investigaron mediante técnicas de bootstrapping y análisis Smart-PLS.

Resultados

Los resultados de este estudio son significativos, ya que revelan que ChatGPT permite ofrecer un servicio traducido a los viajeros y aumenta su disposición a viajar al extranjero. Este hallazgo indica una mejora considerable de la confianza del viajero a la hora de comunicarse con los residentes, lo que subraya el papel fundamental de ChatGPT para superar las barreras lingüísticas en el sector de los viajes

Originalidad/Valor

Esta investigación es novedosa en su planteamiento, ya que describe la influencia de los servicios de traducción de ChatGPT en la disposición y las intenciones de comportamiento de los viajeros respecto a los viajes internacionales. Al llenar una laguna importante en la literatura existente, este estudio aporta una nueva perspectiva sobre el papel de la tecnología en la superación de las barreras lingüísticas en el sector de los viajes.

Article
Publication date: 21 January 2022

M. Omar Parvez, Huseyin Arasli, Ali Ozturen, Rab Nawaz Lodhi and Viput Ongsakul

This study aims to extend the technology acceptance model (TAM) to examine whether the introduction of robots influences employees’ behavioral intentions to use robots and…

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Abstract

Purpose

This study aims to extend the technology acceptance model (TAM) to examine whether the introduction of robots influences employees’ behavioral intentions to use robots and awareness of robots to promote human–robot collaboration (HRC). Besides, the role of strategic human resource management (HRM) involvement as a moderator in the perception of robots as a team member was investigated.

Design/methodology/approach

Data were collected from 500 respondents via the Amazon Mechanical Turk platform. After data cleaning, 329 valid responses were analyzed. Partial least squares structural equation modeling was applied using Smart PLS Ver. 3.0 to test the study’s measurement and proposed research model.

Findings

The study results show that robots’ perceived usefulness and ease of use positively influence employees’ behavioral intentions to use robots. In addition, the advantages and disadvantages of robots have a positive impact on robot awareness. Employees’ behavioral intentions and awareness contribute positively to HRC. On the other hand, the moderating role of strategic human resources (HR’s) involvement in the relationships was insignificant.

Research limitations/implications

This study provides an exclusively applied understanding of robot presence and embodiment relevant to real-world HRC. In the travel, tourism and hospitality (TTH) industry, employees’ intention to use robots and robot awareness are significant factors. However, HRM involvement without the acceptance of robots could not enhance HRC.

Originality/value

Based on the literature review, to the best of the authors’ knowledge, this study is one of the first on this topic and extends TAM with new antecedents related to robot use, robot awareness and HRC in the TTH industry. In addition, this model attempts to determine the factors that favor HRC in the industry. This study also assessed the moderating role of strategic HR’s involvement in the behavioral intention of robot use, robot awareness and HRC.

研究目的

由于高科技领域的快速扩张, 机器人成为旅行、旅游和酒店业的传统。因此, 本文旨在研究是否机器人的采用会影响员工的离职意愿和人机协作和人力资源管理在激励员工与机器人团队合作方面的作用。

研究设计/方法/途径

本研究采用定量方法。总共 500本研究的数据是通过 MTurk 平台收集, 但其中, (n = 329)是最终确定样本量, 并应用基于偏最小二乘的结构方程模型(PLS-SEM)使用 Smart PLS Ver. 3 检验研究的测量和关系模型

研究发现

该研究的结果确定了机器人的有用性和易用性人机协作对员工行为意向的积极影响, 除此之外, 机器人的优势和劣势尽管对意识产生积极影响, 但员工的意识不影响人机协作。以及 HRM 战略参与的角色对员工意愿的影响并不充分且积极。

研究理论贡献

这项研究对员工的机器人的使用意图和人力资源管理在机器人采用和激励决策中的员工进行协作提供了应用性的理解。意识是对员工离职的一项动态担忧; 因此, 人力资源管理应该确保采用机器人对员工有帮助

研究原创性/价值

这是第一项有条不紊地研究人力资源管理在旅行、旅游和酒店研究中的人机协作。这项研究对员工重要性以及先进的旅游技术进行了传播。

Details

Journal of Hospitality and Tourism Technology, vol. 13 no. 2
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 9 July 2024

M. Omar Parvez, Md Sazzad Hossain, Ataul Karim Patwary, Zakaria Elkhwesky, Shafique Ur Rehman and Faizan Ali

This study aims to focus on tourists with physical disabilities and examine their perceptions of service robots in hotels and their influence on the overall experience, behavioral…

Abstract

Purpose

This study aims to focus on tourists with physical disabilities and examine their perceptions of service robots in hotels and their influence on the overall experience, behavioral intentions and hotel attachment.

Design/methodology/approach

A survey was conducted via the Prolific platform to collect data from 409 respondents. The data was analyzed using partial least squares–based SEM.

Findings

The salient PLS-SEM findings show that perceived safety and functional benefits significantly affect a hotel's overall experience and intention to revisit. Perceived privacy did not relate to the hotel's overall experience and intention to revisit. Moreover, the hotel's overall experience significantly affects the intention to revisit, further influencing hotel attachment.

Research limitations/implications

This research only examines the perceptions of tourists with physical disabilities of hotel service robots. Findings are based on a survey, and thus, the results cannot be generalized.

Originality/value

Current research indicates the impact of the intention to revisit and hotel attachment. Moreover, this study investigates the mediating role of overall hotel experience in the association between perceived privacy, perceived safety and functional benefits regarding revisit intention.

研究目的

本研究关注身体残障游客, 并检查他们对酒店服务机器人的感知, 以及对整体体验、行为意图和酒店情感联系的影响。

研究方法

通过Prolific平台进行调查, 收集了409名受访者的数据。数据使用PLS-SEM进行分析。

研究发现

显著的PLS-SEM结果表明, 感知安全性和功能性收益显著影响酒店的整体体验和再次入住意愿。感知隐私与酒店的整体体验和再次入住意愿无关。此外, 酒店的整体体验显著影响再次入住意愿, 进而影响酒店情感联系。

研究局限性

本研究仅考察了身体残障游客对酒店服务机器人的感知。研究结果基于调查, 因此无法推广到整体。

研究创新

当前研究表明再次入住意愿和酒店情感联系的影响。此外, 本研究探讨了整体酒店体验在感知隐私、感知安全和功能性收益与再次入住意愿之间的关联中的中介作用。

Article
Publication date: 19 January 2023

Resat Arıca, Betül Kodas, Cihan Cobanoglu, M. Omar Parvez, Viput Ongsakul and Valentina Della Corte

Intention to re-participate in co-creation (IRCC) is an essential indication of customers to their deal proneness. Therefore, this study aims to focus on the role of trust in the…

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Abstract

Purpose

Intention to re-participate in co-creation (IRCC) is an essential indication of customers to their deal proneness. Therefore, this study aims to focus on the role of trust in the relationship between tourists’ motivation for IRCC activities and the perceived service outputs in the tourism research.

Design/methodology/approach

This study applies a quantitative method approach to achieve perceptions into this unfamiliar phenomenon of IRCC. A total of 305 valid questionnaires were collected from October 10 to October 30, 2020 in Istanbul, then analyzed with covariance-based structural equation modeling using the linear structural relations (LISREL) software package.

Findings

The findings of the study showed that the tourists’ IRCC is categorized under four factors: learning benefit, social interaction benefit, hedonic benefit and financial benefit. In the context of IRCC, organizational trust partially mediates the relationship between tourist intention and deal proneness motivation for IRRC.

Research limitations/implications

The scope of research was limited to domestic tourists visiting Istanbul. Research must be conducted on tourists visiting other destinations and who differ in terms of cultural features to make assessments on a larger scale. Furthermore, when considering that co-creation is the consequence of the collaboration between the business and the customers, researching businesses’ initiatives based on promoting the participation in co-creation will make a contribution both for the managers and to the literature to formalize the co-creation process. In addition, social networks are one of the main platforms where tourists motivation to participate in co-creation, but tourists can both create and destroy value on social media regarding the businesses and touristic experience. In this respect, future research should analyze tourists’ motivation elements that urge them to co-create and co-destroy value on social networks, contributing to understanding and evaluating the co-creation process in all aspects.

Practical implications

In contrast with prior research, this study offers a model that integrates the antecedents and consequences of the IRCC process. In this perception, insight tourist motivational factors to IRCC activities provides a path for tourism businesses to strategically manage their activities. This study mostly uncovers the role of organizational trust positively in effect the re-participation.

Originality/value

IRCC is an issue that should be evaluated with its antecedents and outputs. In the literature, several studies evaluate co-creation outputs but research on antecedents promoting IRCC is limited. In this study, the antecedents (motivation to re-participate) and outputs of co-creation (trust and perceived benefit) are evaluated together.

设计和科研方法

应用量化分析方法研究再参与共创这一不熟悉的现象。2020年10月10日−30日在土耳其搜集了305份调查问卷。使用LISREL软件, 通过协方差结构方程模型(CB-SEM)进行分析。

目的

再参与共创(IRCC)的意向是了解顾客交易倾向的重要标志。本文聚焦信任在游客再参与共创活动的动机与旅游研究方面的服务产出的关系之间所扮演的角色。

研究成果

研究成果表明游客再参与共创的意向分为四个因素:1. 学习收益; 2. 社会互动收益; 3. 享乐收益 4. 财务收益。组织信任一定程度上调解了对于再参与共创的意向而言游客意向和交易倾向之间的关系。

研究局限

本研究的范围仅限于访问伊斯坦布尔的国内游客。未来研究需对到访其他目的地、文化特征不同的游客进行研究, 以进行更大范围的评估。此外, 当考虑到共创是企业与客户合作的结果时, 研究企业在促进共创参与的基础上的举措将有助于管理者和学者将共创过程具体化。此外, 社交网络是游客 MPCC 的主要平台之一, 但游客可以在社交媒体上创造和破坏关于商业和旅游体验的价值。在这方面, 未来的研究应该分析游客在社交网络上共创和共毁价值的动机因素, 有助于从各个方面理解和评估共创过程。

实践启示

不同于以前的研究, 本研究建立了综合再参与共创过程因果关系的模型。洞察游客再参与共创活动动机的因素为旅游业战略管理提供了一个路径。本研究基本上揭示了组织信任角色与再参与正向影响的关系。

原创性(价值)

再参与共创意向问题应该基于其因果进行评估。以前的研究虽然评估了共创产出, 但是, 对于促进再参与共创原因的研究有局限。本文同时研究了原因(再参与的动机)和共创的结果(信任与收益)

Diseño/metodología/enfoque

Se aplica una metodología cuantitativa para analizar las percepciones de un nuevo concepto, intención de volver a participar en la co-creación (Intention to Re-participate in Co-Creation, IRCC). Se recogieron un total de 305 cuestionarios válidos, en el período comprendido entre el 10 y 30 de octubre de 2020 en Estambul, y se analizaron con un modelo de ecuaciones estructurales basado en la covarianza (CB-SEM) utilizando el software LISREL.

Objetivo

La intención de volver a participar en la cocreación (IRCC) es un indicador esencial de los clientes para su propensión al trato. Por tanto, la finalidad de este estudio es centrarse en el papel de la confianza en la relación entre la motivación de los turistas para las actividades de IRCC y los resultados percibidos del servicio en la investigación en turismo

Conclusiones

Los resultados del estudio mostraron que el IRCC de los turistas se agrupa en cuatro factores: (i) beneficio del aprendizaje, (ii) beneficio de la interacción social, (iii) beneficio hedónico y (iv) beneficio financiero. En el contexto del IRCC, la confianza organizativa media parcialmente en la relación entre la intención del turista y la motivación de propensión al trato para el IRCC.

Limitaciones/implicaciones de la investigación

El alcance de la investigación se limitó a los turistas nacionales que visitan Estambul. Es necesario investigar a los turistas que visitan otros destinos y que difieren en cuanto a sus características culturales para realizar evaluaciones a mayor escala. Además, al considerar que la cocreación es la consecuencia de la colaboración entre la empresa y los clientes, el análisis de las iniciativas de las empresas basadas en la promoción de la participación en la co-creación supondrá una contribución tanto para los gestores como para la literatura para formalizar el proceso de co-creación. Además, las redes sociales son una de las principales plataformas en las que los turistas están motivados para participar en co-creación de valor (MPCC), pero los turistas pueden tanto crear como destruir valor en los medios sociales en relación con las empresas y la experiencia turística. En este sentido, futuras investigaciones, deberían analizar los elementos de motivación de los turistas que les impulsan a co-crear y co-destruir valor en las redes sociales, contribuyendo a la comprensión y evaluación del proceso de co-creación en todos sus aspectos.

Implicaciones prácticas

A diferencia de las investigaciones anteriores, el estudio ofrece un modelo que integra los antecedentes y las consecuencias del proceso del IRCC. En esta percepción, el conocimiento de los factores de motivación de los turistas hacia las actividades de IRCC proporciona una vía para que las empresas turísticas gestionen estratégicamente sus actividades. Este estudio se centra en el papel de la confianza organizativa en el efecto de la re-participación.

Originalidad/valor

El IRCC es un tema que debe ser evaluado con sus antecedentes y resultados. En la literatura, varios estudios evalúan los resultados de la cocreación, pero la investigación sobre los antecedentes que promueven el IRCC es limitada. En este estudio se evalúan conjuntamente los antecedentes (motivación para volver a participar) y los resultados de la cocreación (confianza y beneficio percibido).

Article
Publication date: 15 April 2024

M. Omar Parvez, Kayode Kolawole Eluwole and Taiwo Temitope Lasisi

This study aims to investigate tourists’ intentions to use hotel service robots with a focus on safety and hygiene. It examines the impact of perceived safety, health awareness…

Abstract

Purpose

This study aims to investigate tourists’ intentions to use hotel service robots with a focus on safety and hygiene. It examines the impact of perceived safety, health awareness and service assurance on consumer engagement and robot usage.

Design/methodology/approach

Survey data from 275 participants with experience in robotic service were analyzed using structural equation modeling (SEM). The study used purposive sampling and collected data via the Prolific platform, using SEM and SmartPLS Ver. 3.0 for analysis.

Findings

Results indicate customers prioritize safety and hygiene, valuing effective service responses and cleanliness. Perceived robotic safety and service assurance positively influence personal engagement, with a preference for service robots among female guests.

Research limitations/implications

While emphasizing the importance of safety and service assurance in hotel robotics, the study acknowledges limitations in personalization and conclusive use of service robots.

Originality/value

This research contributes to understanding the role of perceived safety in service robot usage, highlighting the significance of user trust and comfort in human–robot interactions. It also explores the novel connection between service assurance and service robots, offering insights into robotic performance reliability in user-centric contexts.

Details

Journal of Hospitality and Tourism Technology, vol. 15 no. 5
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 8 February 2024

Kayode Kolawole Eluwole, Taiwo Temitope Lasisi, M. Omar Parvez and Cihan Cobanoglu

Fuzzy-set qualitative comparative analysis (fsQCA) is explored as a transformative tool rooted in complexity theory, shedding light on uncertainties shaping real-world decisions…

Abstract

Purpose

Fuzzy-set qualitative comparative analysis (fsQCA) is explored as a transformative tool rooted in complexity theory, shedding light on uncertainties shaping real-world decisions in tourism, with a focus on its application in the hospitality domain.

Design/methodology/approach

This study systematically evaluates fsQCA’s application in hospitality and tourism research, employing bibliometric analysis to scrutinize the published literature since its induction in 2011. The research seeks to understand the evolving usage by qualitatively reviewing impactful studies based on total citations.

Findings

The study reveals the ascendancy of fsQCA as a predominant approach in hospitality and tourism studies, particularly in illuminating decision-making paradigms in key sectors like destination and hotel selections and entrepreneurial orientations. However, an absence of fsQCA applications in gastronomy and wine tourism is identified, signaling uncharted territories for future inquiry.

Research limitations/implications

Theoretical implications include paradigm shifts to complexity theory, configural analysis and asymmetric algorithms. Practical implications involve improved decision-making and tailored marketing, benefiting industry practitioners. Limitations include potential academic bias, while future research suggests exploring sub-sectors, sustainability and emerging technologies.

Originality/value

This study identifies gaps in the fsQCA application and pioneers its examination within the hospitality domain, offering a unique perspective on understanding intricate relationships and configurations among variables. The study emphasizes the efficacy of asymmetric methodologies in elucidating behavioral nuances in hospitality and tourism, providing a foundation for future inquiries to expand horizons and unravel the nuanced applications of fsQCA in this research domain.

Details

Journal of Hospitality and Tourism Insights, vol. 7 no. 5
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 24 December 2024

M. Omar Parvez, Md Sazzad Hossain, Mohammad Shahidul Islam and Kayode Kolawole Eluwole

This study examines the complex realm of customers’ acceptance of AI-powered robot chefs. It aims to enhance the understanding of customers’ motivational factors that influence…

Abstract

Purpose

This study examines the complex realm of customers’ acceptance of AI-powered robot chefs. It aims to enhance the understanding of customers’ motivational factors that influence their acceptance of AI-powered robots for food preparation in casual-dining restaurants.

Design/methodology/approach

This research was conducted using a comprehensive approach. Data were collected from 520 participants at casual dining restaurants in Florida, USA. After rigorous data cleaning, 489 valid responses were obtained. The study employed partial least squares structural equation modeling (PLS-SEM) utilizing SmartPLS Ver. 4.0 to examine both the measurement and the proposed research model, ensuring a thorough and robust investigation.

Findings

The research results show that customers’ motivational factors, such as functionality and hedonic and cognitive innovativeness, positively influence their knowledge and attitude toward accepting robotic chefs in casual-dining restaurants. Social motivation negatively impacts customers’ knowledge, but on the other hand, it positively affects customers’ attitudes. In addition, customer knowledge and attitudes positively influence the acceptance behavior of AI-powered robot chefs.

Practical implications

This study provides a practical understanding of the presence and embodiment of robot chefs in casual-dining restaurants. In the restaurant industry, customer intention to accept robot chefs is a significant factor, and this study not only sheds light on this crucial aspect but also provides actionable insights for industry professionals and researchers.

Originality/value

Based on the existing hospitality literature, this study is one of the first to address this issue. It presents the antecedents of motivated customers’ acceptance of robot chefs based on their knowledge and attitudes toward robot chefs. In addition, this research addressed the factors that influence customers’ robot chef acceptance behavior in casual-dining restaurants.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

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