Tuna Karatepe, Ali Ozturen, Osman M. Karatepe, M. Mithat Uner and Taegoo Terry Kim
Using social exchange, signaling, job demands-resources and reformulation of attitude theories, the purpose of this paper is to propose and test a research model in which green…
Abstract
Purpose
Using social exchange, signaling, job demands-resources and reformulation of attitude theories, the purpose of this paper is to propose and test a research model in which green work engagement (GWEN) mediates the impact of management commitment to the ecological environment (MCEE) on green creativity, task-related pro-environmental behavior (PEB) and proactive PEB.
Design/methodology/approach
Data for the paper were obtained from hotel customer-contact employees in Turkey and South Korea. The hypothesized associations were assessed via structural equation modeling.
Findings
The findings in Studies 1 and 2 supported the viability of the model. Specifically, GWEN partially mediated the effect of MCEE on task-related and proactive PEB, while it fully mediated the influence of MCEE on green creativity.
Practical implications
Management should invest and/or go on investing in environmental sustainability to send strong signals to employees that the organization really cares about the environment and is highly committed to the preservation and protection of the environment. With green training, empowerment and rewards, management can boost employees’ GWEN, which motivates them to engage in environmentally responsible behaviors.
Originality/value
The paper advances current knowledge by testing the relationship of MCEE, as appraised by employees, to their GWEN and green work outcomes. More importantly, the paper has explored the impact of GWEN in the intermediate relationship between MCEE and critical green work outcomes, such as green creativity, task-related PEB and proactive PEB. Further, the paper adds to the extant research by assessing the antecedents and outcomes of GWEN.
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M. Mithat Uner, Osman M. Karatepe, S. Tamer Cavusgil and Kemal Gurkan Kucukergin
Does a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this…
Abstract
Purpose
Does a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would help the authors to understand whether there are significant differences in cognitive and affective image among tourist groups in Europe in a destination where there is a highly standardized international advertising campaign.
Design/methodology/approach
Data collected from British, German, French and Italian tourists through the official Twitter account of the Turkish Ministry of Culture and Tourism (TMCT) were used to carry out the quantitative analysis. Analysis of variance test was performed to assess the differences in nationalities. The Scheffe test was also applied as a post hoc comparison.
Findings
Cognitive image attributes such as “good value for money,” “good climate,” “interesting and friendly people,” “beautiful scenery and natural attractions,” “interesting cultural attractions,” “appealing local food (cuisine)” and “hygiene and cleanliness” are found to be less favorable in the perceptions of French tourists than those of British, German and Italian tourists. British, German and Italian tourists perceive Turkey as a more pleasant destination than French tourists. Overall, the findings suggest that a highly standardized international advertising campaign fails to boost the destination image for all nationalities.
Practical implications
The TMCT officials should use the adaptation strategy in international advertising campaigns since the findings denote that the “one-size-fits all” approach is problematic. The TMCT should support and promote environmental sustainability efforts and green hotel practices to attract more tourists and use them in different communication channels.
Originality/value
Assessment of affective and cognitive destination images (differences) is still an unresolved issue in the destination management and marketing literature. It seems that there is no empirical study investigating the cognitive and affective image attributes of a destination based on standardization versus adaptation approaches. This paper makes a contribution to the current literature by demonstrating that using the same image campaign in different markets is a practice that fails to achieve the intended goals.
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André Hackbarth, Timo Tremml and Sabine Löbbe
The purpose of this study is to examine private households’ preferences for service bundles in the German energy market.
Abstract
Purpose
The purpose of this study is to examine private households’ preferences for service bundles in the German energy market.
Design/methodology/approach
This investigation is based on survey data collected from 3,663 customers of seven mainly municipal energy suppliers in the German energy market. The data set was analyzed via a binary logistic regression model to identify the most prospective customers and their preferences regarding bundles of energy services.
Findings
The results indicate that potential adopters of energy-related service bundles have greater prior knowledge about service bundles; place higher importance on simplified handling, flat rates and long price guarantees; prefer to purchase a service bundle from an energy supplier; live in urban areas and have a gas tariff; are both less likely to have a green electricity tariff and to support the German energy transition; have a greater intention to purchase a smart home product; are less likely to already be prosumers; and prefer customer centers and social media as communication channels with energy providers.
Practical implications
This paper offers several implications for decision-makers in developing marketing strategies for bundled offerings in a highly competitive energy market.
Originality/value
This paper contributes to the sparse research on service bundles in the energy sector, despite the growing interest of energy suppliers and consumers in this topic. It expands the research focusing on the telecommunications sector.
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Mehmet Mithat Üner, Ceyhan Cigdemoglu, Yihuai Wang, Aybuke Yalcin and S. Tamer Cavusgil
The purpose of this paper is to reveal the assumptive concept of internationalization because it is discussed and understood in the international business (IB) literature. This…
Abstract
Purpose
The purpose of this paper is to reveal the assumptive concept of internationalization because it is discussed and understood in the international business (IB) literature. This paper develops a framework to reconceptualize internationalization in the context of global value chain (GVC) and sustainability. Based on this conceptual framework, this paper aims to formulate interrelated propositions to define internationalization.
Design/methodology/approach
This paper reviews the assumptive conceptualization process based on empirical evidence obtained through qualitative, illustrative and descriptive content analysis methods. Through the collection and qualitative content analysis of milestone papers, this paper demonstrates the fragmentation of the concept of internationalization. This paper reviews the evolving nature of the concept of internationalization, analyzing the accumulative issues associated with defining internationalization, as well as its potential future development.
Findings
This paper introduces a dynamic perspective on the evolving nature of the concept of internationalization and argue there is a need to reconceptualize internationalization in the context of the GVC and sustainability.
Originality/value
After reviewing the context in which the term “internationalization” has been applied and taking into consideration the current trends in the IB, this paper formulates an updated definition of the term internationalization. This paper offers a viewpoint on the future direction of the concept of internationalization in light of the growing importance of sustainability within IB.
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This paper aims to review the literature on the relationship between the implementation and performance of 4.0 industrial revolution (IR) technologies and explores the extent to…
Abstract
Purpose
This paper aims to review the literature on the relationship between the implementation and performance of 4.0 industrial revolution (IR) technologies and explores the extent to which the effects of several internal and external contingency factors on these relationships have been considered by the existing empirical studies.
Design/methodology/approach
To achieve its purposes, this study follows a systematic review of the literature and explores the published empirical research on implementation and performance links of 4.0 IR technologies and the effects of contingency factors on these links in mainly three main databases.
Findings
The findings of this study reveal that in general several contingency factors tend to have significant effects on the implementation and performance links of 4.0 IR in several contexts. This study also shows that the effects of these contingencies the effects of contingency factors on the implementation and performance links of 4.0 IR technologies are receiving growing attention from researchers and have been studied in different approaches but the moderation approach was the highest.
Research limitations/implications
The review of the literature conducted in this study refers to those studies published mostly by three main databases (i.e. Scopus, Web of Sciences, and Science Direct), and only those papers published in English, and thus does not contain publications out of these restrictions.
Originality/value
This is one of the early literature review studies to explore and discuss the current state of research on the effects of contingency factors on the relationships between the implementation and performance of 4.0 IR technologies in the contexts of logistics and supply chain management.