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The creation of shareholder value should be the springboard for executive reward. This principle is based on the simple precept that the market is rational—that it responds quickly and efficiently to change, and that it rewards sustained high performance with high market to book ratios.

Human trafficking for sexual purposes is a significant human rights violation, as well as a crime of international proportions. Albania has been identified as an important source of individuals who are trafficked as well as an entry point from Eastern Europe and Russia into Western Europe. The purpose of this paper is to analyze the nature of this problem and governmental and societal responses.

An examination of data sources regarding sex trafficking in Albania seen through the lens of the Albanian context and feminist legal perspective helps provide an understanding of the complexity of the issue and the nature of appropriate approaches.

Recommendations are given for a more effective anti‐sex trafficking campaign, incorporating socio‐economic factors that might be linked to sex trafficking.

The lack of available data from victims of sex‐trafficking and Albanian government limits the ability of researchers to evaluate the effectiveness of anti‐sex trafficking response by Albanian government.

This is the first theoretically based attempt at analyzing governmental and societal responses to sex trafficking in Albania.