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Article
Publication date: 6 February 2023

Phuong Kim Thi Tran, Hue Kim Thi Nguyen, Loc Thi Nguyen, Hong Thi Nguyen, Thanh Ba Truong and Vinh Trung Tran

This study aims to identify how perceived destination social responsibility (DSR) drives destination brand loyalty through a jointly and independently mediated mechanism of…

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Abstract

Purpose

This study aims to identify how perceived destination social responsibility (DSR) drives destination brand loyalty through a jointly and independently mediated mechanism of cognitive and affective components (e.g. tourist-destination identification, cognitive image, affective image and tourist satisfaction) and to examine the moderating role of individual-level collectivist values in linking perceived DSR and tourist behaviors.

Design/methodology/approach

An online survey is conducted to collect the data of 351 domestic tourists visiting an urban tourism destination (e.g. Danang City) in Vietnam. A serial multiple mediation model and moderation model were examined by applying covariance-based structural equation modeling.

Findings

This research’s results highlight the leading factors of perceived DSR in the process of forming destination brand loyalty and confirm the vital role of the intermediary mechanism of tourists' cognition and affect during this process. The chain of causal relationships DSR → TDI → CI → AI → TS → DBL confirms the role of perceived DSR as an essential prerequisite factor of DBL, creating a close connection to tourists' cognition and affect and contributing to improving destination brand loyalty. Individual-level collectivist values were found to positively moderate the links between perceived DSR and tourist-destination identification, affective image and destination brand loyalty.

Research limitations/implications

Future research would provide insights into the links between perceived DSR and tourist behaviors by considering moderating variables (e.g. cultural distance and tourist types) and uncovering specific insights into each destination stakeholder's DSR activities.

Originality/value

A new integrated model of destination brand loyalty development is proposed to explore a new path for destination brand loyalty formation through cognitive, affective and cognitive-affective pathways. This moderating stream of examining individual-level collectivist values can make a significant contribution to the extant tourism literature by promoting a more positive tourist perception of DSR, thereby increasing tourists' knowledge, beliefs and emotions and enhancing destination brand loyalty.

Article
Publication date: 7 November 2024

Tri Minh Cao and Loc Thi Vy Nguyen

This study aims to assess the factors that impact the adoption of artificial intelligence (AI) in the human resource (HR) recruitment procedure in Vietnam’s medium-sized firms.

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Abstract

Purpose

This study aims to assess the factors that impact the adoption of artificial intelligence (AI) in the human resource (HR) recruitment procedure in Vietnam’s medium-sized firms.

Design/methodology/approach

Through a quantitative approach, this paper collected data of 297 hiring managers, HR directors and top-level executives from Vietnam’s medium-sized firms with a structured questionnaire. The partial least squares structural equation model was used to analyze the data and evaluate the hypothesis model (on platform Smart PLS 3.0).

Findings

The results show that in Vietnam’s medium-sized companies, both perceived benefits and perceived sacrifices directly impact on perceived value, which leads to organizations’ adoption of AI. HR readiness also has a moderating effect between perceived value and AI adoption.

Research limitations/implications

Future research can compare AI adoption between large and medium companies, as well as other criteria in Asian countries. Other organizational constructs can be considered moderators between perceived value and AI adoption.

Practical implications

This study offers a context-specific understanding of the practice of using AI to acquire talent in Vietnam. Both of AI technology’s perceived benefits and perceived sacrifices directly impact its perceived value, therefore indirectly impacting its adoption. In this study, HR readiness serves as an inhibitor to adoption. Some essential managerial implications are suggested.

Originality/value

This study provides valuable insights into applying AI to Vietnam’s medium-sized companies, especially in the recruitment process. It adds to a substantial body of work on applying AI to HR management.

Details

Journal of Asia Business Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1558-7894

Keywords

Book part
Publication date: 30 September 2010

Paule Moustier and Thi Tan Loc Nguyen

Direct farmer–consumer relationships have been mostly described in the Western world. They are reviewed as efficient forms of resistance to global distribution chains, in…

Abstract

Direct farmer–consumer relationships have been mostly described in the Western world. They are reviewed as efficient forms of resistance to global distribution chains, in particular as regards farmer incomes, consumer trust in product safety, and solidarity between farmers and consumers. Research was carried out in Vietnam to measure the importance of this type of sales in the vegetable sector and how farmers and consumers perceive it relative to other forms of supply. Consumer surveys and focus groups were conducted as well as inventories of vegetable retail point of sales and a case study of a farmer group based on in-depth interviews with group leaders. Consumers buying directly from farmers desire product freshness and the ability to receive specific information relative to product origin and safety. Farmers value direct retail sales because it enables higher incomes. Yet, only the wealthiest farmers have access to this type of sales as it requires renting their own outlet shops or market stalls. Direct farmer to consumer sales in Vietnam may be viewed as a first step toward an interpersonal food distribution system providing an alternative to faceless mass chain-market distribution.

Details

From Community to Consumption: New and Classical Themes in Rural Sociological Research
Type: Book
ISBN: 978-0-85724-281-5

Book part
Publication date: 30 September 2010

Alessandro Bonanno, Mark Shucksmith, Raymond Jussaume, Hans Bakker and Yoshio Kawamura

This edited book contains a selection of papers that were originally presented at the XII World Congress of Rural Sociology held in Goyang, South Korea, in July 2008. Contrary to…

Abstract

This edited book contains a selection of papers that were originally presented at the XII World Congress of Rural Sociology held in Goyang, South Korea, in July 2008. Contrary to the case of conference proceedings, this volume includes papers that underwent a peer review process and, therefore, possess the quality of finished research manuscripts. The idea of publishing a selection of the most significant papers read at the 2008 World Congress stems from the desire to share the wealth of research presented at the conference with interested individuals who could not attend the event. Additionally, this will be the first of a series of volumes containing the most salient works presented at world congresses and reflecting the research characterizing contemporary rural sociology. As this sociological sub-discipline evolves along with society and the rural world, it appears of paramount importance to make salient research available to the international scientific community.

Details

From Community to Consumption: New and Classical Themes in Rural Sociological Research
Type: Book
ISBN: 978-0-85724-281-5

Content available
Book part
Publication date: 30 September 2010

Abstract

Details

From Community to Consumption: New and Classical Themes in Rural Sociological Research
Type: Book
ISBN: 978-0-85724-281-5

Article
Publication date: 17 January 2022

Thu Trang Thi Ngo, Hong Quan Nguyen, Timothy Gorman, Quang Ngo Xuan, Phuong Lan Thi Ngo and Ann Vanreusel

Drought and salinity intrusion aggravated by climate change threaten agricultural livelihoods in Viet Nan's Mekong Delta. In response, authorities have built water management…

154

Abstract

Purpose

Drought and salinity intrusion aggravated by climate change threaten agricultural livelihoods in Viet Nan's Mekong Delta. In response, authorities have built water management infrastructure for irrigation and salinity protection. This study assessed the impact of one such project, the Ba Lai dam in Ben Tre province, on the livelihoods of aquaculture farmers.

Design/methodology/approach

This study uses the Sustainable Livelihoods Framework to assess the impact of the Ba Lai dam on the livelihood capitals of 18 farming households in four communes, located both upstream and downstream of the dam.

Findings

The authors find that, apart from some positive effects, the dam has also brought negative environmental consequences, such as increased water pollution. The authors also find that farmers have responded to the changes by adapting their livelihood practices.

Research limitations/implications

The samples were relatively small, encompassing four communes in Ben Tre province. On the other hand, this case study is instructive to the many ongoing infrastructure projects in the Vietnamese Mekong Delta.

Social implications

The project have caused an increase in water-related social conflict.

Originality/value

The case of the Ba Lai dam provides a cautionary example for infrastructure-based water management plans, both in Viet Nam and more broadly. The study suggests the need to strengthen community participation and prioritize impacts of farmers' capital assets when constructing water management infrastructure for climate change adaptation.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 13 no. 3
Type: Research Article
ISSN: 2044-0839

Keywords

Article
Publication date: 19 August 2020

Thi Anh Ngoc Pham, Ho Huu Loc, Dung Duc Tran and Nguyen Hong Quan

The purpose of this paper is to investigate the input- and output-specific technical inefficiency of Vietnamese prawn-rice rotational crops (PRRC) and to identify the impacts of…

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Abstract

Purpose

The purpose of this paper is to investigate the input- and output-specific technical inefficiency of Vietnamese prawn-rice rotational crops (PRRC) and to identify the impacts of the socio-economic characteristics of farmers and farms on these technical inefficiencies.

Design/methodology/approach

This study first used a Russell-type (input-output) directional distance function to estimate the input- and output-specific technical inefficiency. Second, it applied a bootstrap truncated regression to analyze the factors influencing these technical inefficiencies. Data were gathered through a survey among 94 farmers, from Ben Tre and Kien Giang provinces, the two popular PRRC areas in the Mekong Delta.

Findings

Results show that Vietnamese PRRC farmers could reduce the water surface area by 3%, the use of seedlings by 15%, labor by 16%, fertilizers by 26%, and the use of others by 24%, while simultaneously increasing the revenue of farming system by 57% relative to the variable returns to scale (VRS) frontier. Farmers with more years of experience are generally better in managing the use of seedlings and in improvement of revenue. Farmers in Kien Giang province are more efficient in achieving revenue of the PRRC farming system than farmers in Ben Tre province.

Research limitations/implications

Outcomes of this study are useful to identify strategies in minimizing the use of inputs while simultaneously maximizing PRRC production.

Originality/value

This paper relates to the comparison of two mostly different ecological zones, being the dominant production areas of PRRC, in which, Kien Giang represents the western part, while Ben Tre is in the eastern part of the Vietnam’s Mekong Delta. The findings not only expand the current understanding but also suggest various meaningful research questions regarding the development of Vietnamese PRRC under the impacts of climate change. The study also contributes to the literature on examining the input- and output-specific technical inefficiencies and influencing factors.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 11 no. 1
Type: Research Article
ISSN: 2044-0839

Keywords

Open Access
Article
Publication date: 27 November 2020

Huong Thi Lan Huynh, Lieu Nguyen Thi and Nguyen Dinh Hoang

This study aims to evaluate the impact of climate change on some specific areas of agricultural production in Quang Nam Province, including assessing the possibility of losing…

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Abstract

Purpose

This study aims to evaluate the impact of climate change on some specific areas of agricultural production in Quang Nam Province, including assessing the possibility of losing agricultural land owing to sea level rise; assessing the impact on rice productivity; and, assessing the impact on crop water demand.

Design/methodology/approach

This study used the method of collecting and processing statistics data; method of analysis, comparison and evaluation; method of geographic information system; method of using mathematical model; and method of professional solution, to assess the impacts of climate change.

Findings

Evaluation results in Quang Nam Province show that, by the end of the 21st century, winter–spring rice productivity may decrease by 33%, while summer–autumn rice productivity may decrease by 49%. Under representative concentration pathway (RCP) 4.5 scenario, water demand increases by 31.1% compared to the baseline period, of which the winter–spring crop increases by 28.4%, and the summer–autumn crop increased by 34.3%. Under RCP 8.5 scenario, water demand increases by 54.1% compared to the baseline period, of which the winter–spring crop increases by 46.7%, and the summer–autumn crop increased by 63.1%. The area of agricultural land likely to be inundated by sea level rise at 50 cm is 418.32 ha, and at 80 cm, it is 637.07 ha.

Originality/value

To propose adaptation solution to avoid the impacts of climate change on agriculture, it is necessary to consider about the impact on losing land for agriculture, the impact on rice productivity, assess the impact on crop water demand and other. The result of this assessment is useful for policymakers for forming the agriculture development plan.

Details

International Journal of Climate Change Strategies and Management, vol. 12 no. 5
Type: Research Article
ISSN: 1756-8692

Keywords

Book part
Publication date: 20 March 2012

Tong Thi My Thi, Huy Nguyen, Rajib Shaw and Phong Tran

Community-based disaster risk management (CBDRM) has been recognized since the mid-1990s. However, in the changing environment of the new millennium and the move toward disaster…

Abstract

Community-based disaster risk management (CBDRM) has been recognized since the mid-1990s. However, in the changing environment of the new millennium and the move toward disaster risk reduction (DRR), the community-based disaster risk reduction (CBDRR) has been evolving in recent years. In Vietnam, many projects and programs in CBDRR have been carried out since the year 2000, and these programs tried to increase the resilience of the most vulnerable villages and communes. These projects aim to strengthen the capacity of the communities to become more aware and responsive to their short-and long-term needs through participatory risk assessment and identification, prioritization, and implementation of risk reduction measures.

Details

Community-Based Disaster Risk Reduction
Type: Book
ISBN: 978-0-85724-868-8

Article
Publication date: 24 February 2025

Thong Minh Trinh, Thi Thu Ha Nguyen, Oanh Pham and Hiep-Hung Pham

Over several decades, the Vietnamese government has gradually reduced funding for public higher education and has implemented a cost-sharing system. As a result, Vietnamese…

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Abstract

Purpose

Over several decades, the Vietnamese government has gradually reduced funding for public higher education and has implemented a cost-sharing system. As a result, Vietnamese universities have had to look for alternative sources of income. While there is a significant emphasis on the importance of revenue diversification in higher education in Vietnam, there is limited empirical data on financing for Vietnamese higher education. The purpose of this paper, therefore, is to estimate the degree of financial sustainability in Vietnamese universities.

Design/methodology/approach

The authors used the Hirschman–Herfindahl Index and multiple regression analysis to assess 134 Vietnamese universities’ financial sustainability between 2013 and 2020.

Findings

The results revealed that almost all universities in this study were unsustainable due to their weak financial diversity. The age, type of ownership, location, the ratio of lecturers with PhD degrees and land size can affect the financial diversification level of higher education institutions. Our study highlighted that public universities have better financial health than private universities; institutions in rural areas have higher financial diversification than in big cities.

Originality/value

Suggestions for policymakers and university leaders that may enhance financial sustainability include the adoption of tailored strategies based on the university’s characteristics and missions.

Details

Asian Education and Development Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2046-3162

Keywords

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