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Ethical consumption is an integral component for the sustainable development in the world and is especially challenging in the Western consumer society. This research demonstrates that mindfulness, a Buddhism-based notion, is associated with two related and distinctive approaches of ethical consumption: refinement and reduction. It examines the psychological mechanisms underlying the effects of mindfulness on these two approaches of ethical consumption.

Self-report data were collected through an online survey with consumers from western societies (N = 523).

The findings show (1) that the significance of mindfulness on both approaches of ethical consumption and (2) that the contrast between the different mechanisms underlying them. Specifically, the mindfulness–consumption refinement link is fully mediated by connectedness-to-nature whereas the mindfulness–consumption reduction link is fully mediated by connectedness-to-nature and self-control. A series of supplementary studies further confirmed the proposed model.

It demonstrates the multifaceted and complex nature of ethical consumption, which is positively associated with mindfulness but through distinctive psychological mechanisms.

The multifaceted and complex nature of ethical consumption and its underlying drivers need special attention. Mindfulness can be an effective means to boost ethical consumption behavior. Meanwhile, nurturing the sense of connectedness to nature and self-control capability facilitates the path-through of the positive impacts of mindfulness

The findings can be adopted to enhance the effectiveness of mindfulness practice in promoting ethical consumption towards achieving the Sustainable Consumption goal, especially in the West.

The paper makes original contribution by conceptualizing two interrelated and distinctive approaches of ethical consumption and shows how mindfulness promotes both through different mediating pathways. Overall, this study paints a clearer picture how mindfulness relates to ethical consumption.

The purpose of this paper is to study the unit train make-up scheme for loaded direction in the heavy haul railway.

A 0-1 nonlinear integer programming model with the aim of minimizing the idling period between actual train arrival time and expected train arrival time for all loaded unit trains are proposed.

The proposed model is applied into a case study based on Daqin heavy haul railway. Results show that the proposed model can offer operators an optimal unit train make-up scheme for loaded direction in heavy haul railway.

The proposed model can offer operators an optimal unit train make-up scheme for loaded direction in heavy haul railway.

This study aims to explore the perceptions about Chinese brands from the point of views of young Chinese consumers.

A qualitative method is used including focus groups and in-depth personal interviews with young Chinese consumers who are currently living and working in Australia.

Two key findings emerge from the results, namely, young Chinese consumers attach symbolic values to Chinese brands and Chinese brands are perceived positively by young Chinese consumers.

This study demonstrates that symbolic values (such as pride, lifestyle, feeling of home and being happy) constitute one of the primary motivations for young Chinese consumers’ purchase of domestic brands. The results of this study challenge the traditional view that Chinese brands are perceived negatively in the Chinese market.

This is one of the very few studies investigating how young Chinese consumers perceive brands from their home country rather than foreign brands.

The purpose of this paper is to establish a combined model for selecting key indexes of complex equipment, and then improve the cost forecasting precision of the model. The problem how to choose the key elements of complex products has always been concerned on many fields, such as cost assessment, investment decision making, etc.

Using Grey System Theory to establish a cost estimation model of complicated equipment is more reasonable under the few data and poor information. Therefore, this paper constructs cost index’s system of complex equipment, and then quantitative and qualitative analysis methods are utilized to calculate the grey entropy between the characteristic parameter and the behavior parameters. Further, establish the grey relational clustering matrix of the behavior sequences by using the grey relative incidence analysis. Finally, the authors select key indicators according to the grey degree.

The experiment demonstrates that the cost key parameters of complex equipment can be successfully screened out by the proposed approach, and the cost estimation accuracy of complicated products is improved.

The method proposed in this paper could be utilized to solve some practical problems, particularly the selection of cost critical parameters for complex products with few samples and poor information. Taking the cost key indexes of civil aircraft as an example, the results verified the validity of the GICM model.

In this paper, the authors develop the method of GICM model. Taking the data of civil aircraft as an example, the authors screen the key indicators of complex products successfully, and improve the prediction accuracy of the GM (1, N) model by using the selected parameters, which provides a reference for some firms.

This research aims to find out the reasons why Chinese people prefer domestic products. The authors examine the effect of consumer ethnocentrism (CE), social norms (SNs) and national identity (NI) on willingness to buy (WTB) domestic products in two time points and test the product category differences and age group differences.

Two survey studies (n₁ = 314; n₂ = 346) were conducted in China in 2021 and 2022, respectively. The authors measured CE, SNs, NI and WTB domestic products in both studies and WTB four categories of products in study 2. Multiple hierarchical linear regression was conducted to test the hypotheses.

In study 1, the authors found that SNs and NI significantly predicted WTB domestic products, but CE did not. In study 2, the authors found that all three indicators significantly predicted WTB domestic products. CE played a significant and consistent role in different product categories, while SNs and NI had inconsistent effects. NI predicted WTB domestic products for younger people but not for older people.

This research is the first to examine CE, SNs and NI in the same study and the first to explore the role of SNs and NI in WTB domestic products in China. It promotes the understanding of CE and other related factors, increases the knowledge of Chinese consumers’ purchasing behavior and indicates the power of the situation. Practical implications are also discussed.

This paper aims to explore the explanations of “information effect” and “agency effect” of corporate diversification with cross-industry knowledge under a crisis situation.

Based on an event study of 203 public companies’ crises in China between 2008 and 2018, the authors verify the information and agency effects of corporate diversification under a crisis situation by, respectively, examining the effects of interactions of corporate unrelated diversification with corporate transparency and knowledge deficiency attribution on the stock market’s responses to the crises.

It is found that corporate unrelated diversification serves as a buffer in protecting firm value while attribution of knowledge deficiency can be a burden. The buffering effect is stronger when the corporate transparency is higher but weaker when the crisis is attributed to be caused by corporate tacit knowledge deficiency.

Unrelated diversified firms should strengthen information communication with stakeholders so as to break down the stakeholders’ cross-industry knowledge barriers, and thus protect their own value at the crisis’ onset. Also, they can further buffer the loss by reducing stakeholders’ perceptions of the corporate tacit knowledge deficiency revealed in the crisis.

This study is the first to illustrate that the information and agency effects of corporate diversification strategy can be partially explained under a crisis situation, which provides meaningful insights about how firms can conduct knowledge management in their daily operations to deal better with corporate crises.

Bismaleimide (BMI) is a kind of thermosetting resin and its application is usually limited by low toughness. In this paper, two kinds of reinforcement intercalator amino-terminated polyoxypropylene (POP) and octadecyl trimethyl ammonium chloride (OTAC) were designed and synthesized to toughen BMI resin and the toughening effect was compared and analyzed. The purpose of this paper is to toughen BMI resin and analyze the toughening effect of two reinforcements intercalator amino-terminated polyoxypropylene (POP) and octadecyl trimethyl ammonium chloride (OTAC).

Sodium-based montmorillonite (Na-MMT) was modified by POP and OTAC, and the ion-exchange reaction obtained organic montmorillonite (POP-MMT and OTAC-MMT). The polymer matrix (MBAE) was synthesized, in which 4,4’-diamino diphenyl methane BMI was used as the monomer and 3,3’-diallyl bisphenol A and bisphenol A diallyl ether were used as active diluents. And then, POP-MMT/MBAE and OTAC-MMT/MBAE composites were prepared using MBAE as matrix and POP-MMT or OTAC-MMT as reinforcement. The Fourier-transform infrared, X-ray diffraction and scanning electron microscope (SEM) of the filler and microstructure and mechanical properties of the composite were characterized to the better reinforcement.

POP-MMT and OTAC-MMT enhanced BMI-cured products’ toughness by generating microcracks in the polymer to absorb more fracture energy. Meanwhile, POP-MMT and OTAC-MMT were the main stress components and the enhancement of the interface interaction was beneficial to transfer the external force from the matrix to the reinforcement and improved the mechanical properties of the composite. Furthermore, with the intercalation rate increasing, the compatibility of the two phases was increased and the performance of MBAE was also elevated.

BMI is generally used as aerospace structural materials, functional materials, impregnating paint and other fields. However, high crosslinking density leads to moulding material’s brittleness and limits a wider range of applications. Therefore, it has become an urgent priority to explore and improve the mechanical properties of BMI resin.

POP and OTAC have successfully intercalated Na-MMT layers to get POP-MMT and OTAC-MMT, and the interplanar crystal spacing and the intercalation rate were calculated, respectively. The results were corresponding with the SEM images of POP-MMT and OTAC-MMT. After that, the morphology of composites illustrated the compatibility was related to the intercalation rate. According to the mechanism of modified MMT toughening epoxy resin, when they were dispersed uniformly in the matrix, the composite’s mechanical properties had been significantly improved. Additionally, OTAC-MMT with a higher intercalation rate had better compatibility and interfacial force with the matrix, so that the mechanical properties of OTAC-MMT/MBAE were the best.

The purpose of this study is to examine the influence of semantic fluency on consumers' aesthetic evaluation in graphic designs with text and the mediating effect of visual complexity in this relationship.

The hypotheses are examined in three experiments. Experiments 1 and 2 both verify that Chinese consumers rated the designs with low (vs high) semantic fluency words as more beautiful, and Experiment 3 further confirmed this effect in non-Chinese speakers.

Confirmed by Chinese and non-Chinese consumers, high fluency text leads to lower perceived visual complexity and less aesthetic perception of the entire design.

Findings enrich the theory of beauty standards and put forward challenges to the positive relationship between processing fluency and aesthetic pleasure. Findings are limited to the decorative function of text, and lack discussions on how designers should balance when the informational function of text is equally important.

This study is the first to discuss how designs with text influence consumers' aesthetic perception and provides meaningful guidelines of transnational marketing for fashion designers and enterprises.