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Service innovation is a key source of competence for service enterprises. Along with the emergence of crowdsourcing platforms, consumers are frequently involved in the process of service innovation. In this paper, the authors describe the crowdsourcing ideation website—MyStarbucksIdea.com—and find the motivations of customer-involved service innovation.

Using a rich data set obtained from the website MyStarbucksIdea.com, a dynamic structural model is proposed to illuminate the learning process of consumers.

The results indicate that initially individuals tend to underestimate the costs of the firm for implementing their ideas but overestimate the value of their ideas. By observing peer votes and feedbacks, individuals gradually learn about the true value of ideas, as well as the cost structure of the firm. Overall, the authors find that the cumulative feedback rate and the average potential of ideas will first increase and then decline.

First, the previous researches concerning the crowdsourcing show that the creative implementation rate is low and the number of creative ideas decreases, and few scholars have studied the causes behind the problems. Second, the data used in this paper are true and valid, and it is difficult to obtain now. These data can provide strong empirical support for the model proposed in this paper. Third, it is relatively novel to combine the customer learning mechanism and heterogeneity theory to explain the phenomenon of reduced creativity and low implementation rate in crowdsourcing platform, and the research results can provide a reasonable reference for the construction of this industry.

Drawing from the resource-based view (RBV), this study aims to develop a parsimonious model in the context of digital platforms that links strategic network resources (SNR) and firm performance through considering dynamic capabilities (DC) as important mediating mechanisms. In addition, we also investigate how platform monitoring shapes the relationship between SNR and DC.

This study uses the survey data from 162 firms in eastern China.

The findings indicate that both two DC dimensions (i.e., sensing and reconfiguring) significantly mediate the relationship of SNR-performance. Moreover, platform monitoring positively moderates the relationship of SNR and sensing as well as SNR and reconfiguring.

With these findings, this study advances SNR and digital platform research and provides insights into how to transform SNR into superior performance through DC.

The purpose of this paper is to study the effect of vapor assembly sequence and assembly temperature on the corrosion protection of the complex silane films Al alloy. The performance and application range of silane films are enhanced.

The complex silane films were successfully prepared on the surface of aluminum alloy using via vapor phase assembly of 1,2,3-benzotriazole (BTA) and dodecyltrimethoxysilanes (DTMS). The protection of the assembly films against corrosion of Al alloy is investigated by the electrochemical measurements and the alkaline solution accelerated corrosion test. Thickness and hydrophobicity of the complex films are studied using ellipsometric spectroscopy and contact angle tests.

It shows that the anti-corrosion ability of the complex films is overall superior to that of the single-component assembled films. DTMS-BTA films have larger thickness and best anti-corrosion ability. The alkyl chains in DTMS have better compatibility with BTA molecules. The rigid BTA molecule can permeate into the long alkyl chain of DTMS as fillers and improve the barrier properties of the complex films.

In this paper, a green and efficient method of vapor phase assembly is proposed to rust prevention during manufacture of Al alloy workpiece.