Editorial Board
Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
ISBN: 978-1-78560-217-7, eISBN: 978-1-78560-216-0
ISSN: 1871-3173
Publication date: 5 January 2016
Citation
(2016), "Editorial Board", Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) (Advances in Culture, Tourism and Hospitality Research, Vol. 11), Emerald Group Publishing Limited, Leeds, pp. ix-xi. https://doi.org/10.1108/S1871-317320150000011006
Publisher
:Emerald Group Publishing Limited
Copyright © 2016 Emerald Group Publishing Limited
SERIES EDITOR
Arch G. Woodside
Carroll School of Management, Boston College, Chestnut Hill, MA, USA arch.woodside@bc.edu
EDITORIAL BOARD MEMBERS
Kenneth F. Backman
The Department of Parks, Recreation, and Tourism Management, College of Health, Education, and Human Development, Clemson University, USA Frank@clemson.edu
Maria Dolores Alvarez Basterra
Gran Vía 49 – 5 izda. 48011 Bilbao, Vizcaya, Spain alvarezm@boun.edu.tr
Stephen Boot
Business School Nottingham University, England stephen.boot@nottingham.ac.uk
Jenny Cave
University of Waikato, New Zealand jenny.cave@waikato, ac.nz
P. Monica Chien
The University of Queensland, Australia m.chien@uq.edu.au
Antónia Correia
University of Algarve, Portugal ahcorreia@gmail.com
John Crotts
College of Charleston, USA crottsjohn@gmail.com
Alain Decrop
University of Namur, Belgium alain.decrop@unamur.be
Giacomo Del Chiappa
Department of Economics and Business, University of Sassari, CRENoS and RCEA, Via Muroni, 25, 07100 Sassari (SS), Italy GDELCHIAPPA@uniss.it
Rouxelle De Villiers
University of Waikato, New Zealand redevilli@waikato, ac.nz
Joana Afonso Dias
Lecturer in INUAF, Instituto Superior Dom Afonso III Algarve, Research Executive Gabinete Académico de Investigação e Marketing, Portugal joanadia@gmail.com
Rachel Dodds
Associate Professor, Ted Rogers School of Hospitality & Tourism Management, Ryerson University, 350 Victoria Street, Toronto, ON M5B 2K3, Canada r2dodds@ryerson.ca
Eyal Ert
Faculty of Agriculture Food and Environment, Rehovot 76100, Israel eyal.ert@mail.huji.ac.il
Li-Yia Feng
Teacher Education Center, National Kaohsiung University of Hospitality and Tourism, Taiwan liyiafeng@gmail.com
Helena Reis Figeuiredo
School of Management, Hospitality and Tourism University of Algarve, Faro, Portugal hreis@ualg.pt
Anestis Fotiadis
Litohoru 29a Katerini, Pieria, 60100, Greece anesfot@gmail.com
John Goutas
Murdoch University j.gountas@murdoch.edu.au
Sandra Goutas
Curtin University, Australia sandra.goutas@curtin.edu.au
Kirsten Holmes
Curtin University, Australia K.Holmes@cbs.curtin.edu.au
Ute Jamrozy
1025 Opal Street San Diego, CA 92109, USA ujamrozy@alliant.edu
Azilah Kasim
Tourism and Hospitality, Universiti Utara Malaysia, Sintok, Kedah 06010, Malaysia azilah@uum.edu.my
Metin Kozak
School of Tourism and Hospitality Management, Dokuz Eylul University, Foca, Izmir, Turkey m.kozak@superonline.com
Xinag (Robert) Li
University of South Carolina, 701 Assembly Street, Columbia, SC 29208, USA robertli@mailbox.sc.edu
Patrick Liao
17 Annerley Street, Toowong, Queensland 4066, Australia bid@iinet.net.au
Cui Lixin
Beijing Institute of Technology, No. 5 Zhongguancun South Street, Haidian District, China cuilixin@bit.edu.cn
Martin Lohmann
Leuphana University Lüneburg, Wilschenbrucher Weg 84 D-21335 Lüneburg, Germany m.lohmann@leuphana.de
Drew Martin
University of Hawaii at Hilo, USA DRMARTIN@hawaii.edu
Josef Mazanec
MODUL University, Austria josef.mazanec@wu.ac.at
Scott McCabe
Nottingham University Business School, UK Scott.Mccabe@nottingham.ac.uk
Taketo Naoi
Tokyo Metropolitan University, Japan naoi-taketo@tmu.ac.jp
Girish Prayag
Department of Management, Marketing and Entrepreneurship Christchurch, University of Canterbury, 8140, New Zealand girish.prayag@gmail.com
Piyush Sharma
Curtin University, Australia piyush.sharma@curtin.au.edu
Theodoros A. Stavrinoudis
Department of Business Administration, University of the Aegean, Greece tsta@aegean.gr
Su Yahu
No. 194, Jiouru 2nd Road, Sanmin Chiu Kaohsiung City, 807, Taiwan yahuisu@mail.nkuht.edu.tw
Şükrü Yarcan
Fulya Sitesi A Blok A Kapı No.3 D.10, Süleyman bey Sokak, Gayrettepe Beşiktaş 34349, Istanbul, Turkey yarcan@superonline.com
Endo Yosuke
192-0362 Tokyo Metropolitan Area, 31-13-104 Matsuki, Japan Tmu.tourism.endo@gmail.com
- Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
- Advances in Culture, Tourism and Hospitality Research
- Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
- Copyright Page
- About the Authors
- Editorial Board
- Introduction
- Theory of Brand Enabling Archetype Enactment by Consumer
- Literature Review
- Method: Story Listening and Collection
- Archetype Processing and Story Analysis
- Creator Archetype
- Every Person Archetype
- Explorer Archetype
- Hero Archetype
- Innocent Archetype
- Jester Archetype
- Lover Archetype
- Magician Archetype
- Outlaw Archetype
- Ruler Archetype
- Sage Archetype
- Shadow Archetype
- Caregiver Archetype
- Theory Refinement, Implications, and Conclusions
- Appendices
- References