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Article
Publication date: 1 May 1999

Carol J. Pardun and Larry Lamb

This study attempts to better understand how marketers are creating bridges between traditional advertising and the Internet. As such, it describes the Web presence in print…

2482

Abstract

This study attempts to better understand how marketers are creating bridges between traditional advertising and the Internet. As such, it describes the Web presence in print advertisement. A content analysis of 1,249 ads in 20 magazines found: 42 percent included Web addresses; Business Week ads were most likely to include Web addresses; 98 percent of print advertisements for autos included Web addresses, while office equipment advertisements (including computer ads) included Web addresses only 10 percent of the time; and that 68 percent of Web sites were used to develop a database of potential customers.

Details

Internet Research, vol. 9 no. 2
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 7 August 2023

Ruth Garland

This study draws parallels between the Major and Johnson eras to reclaim a discursive space beyond the media and political battlefields to examine long-term systemic failure of…

198

Abstract

Purpose

This study draws parallels between the Major and Johnson eras to reclaim a discursive space beyond the media and political battlefields to examine long-term systemic failure of government PR.

Design/methodology/approach

As part of a wider study into government communications from 1979 to date, this paper draws on evidence from government archives from the 1990s, as well as contemporary accounts, official documents, media accounts, memoirs and biographies, to examine the PR record of two Conservative administrations divided by three decades.

Findings

News management during the Major premiership is worth serious scrutiny, not just as an interlude between two media-friendly Prime Ministers, Thatcher and Blair, but in comparison to Boris Johnson's struggle to contain the news narrative between 2019 and 2022. Both administrations experienced terminal reputational crises during their closing years but their means of managing the news were counter-productive and damaging to public trust (65).

Practical implications

Does this failure in public communication illustrate a systemic dysfunction in government-media relations and, if so, what is the role of government PR in these circumstances?

Originality/value

This article uses a comparison between fixed and moving variables associated with two very different administrations to identify the causes of ongoing systemic failure in government communication.

Details

Corporate Communications: An International Journal, vol. 29 no. 1
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 1 March 1999

Allan Metz

President Bill Clinton has had many opponents and enemies, most of whom come from the political right wing. Clinton supporters contend that these opponents, throughout the Clinton…

894

Abstract

President Bill Clinton has had many opponents and enemies, most of whom come from the political right wing. Clinton supporters contend that these opponents, throughout the Clinton presidency, systematically have sought to undermine this president with the goal of bringing down his presidency and running him out of office; and that they have sought non‐electoral means to remove him from office, including Travelgate, the death of Deputy White House Counsel Vincent Foster, the Filegate controversy, and the Monica Lewinsky matter. This bibliography identifies these and other means by presenting citations about these individuals and organizations that have opposed Clinton. The bibliography is divided into five sections: General; “The conspiracy stream of conspiracy commerce”, a White House‐produced “report” presenting its view of a right‐wing conspiracy against the Clinton presidency; Funding; Conservative organizations; and Publishing/media. Many of the annotations note the links among these key players.

Details

Reference Services Review, vol. 27 no. 1
Type: Research Article
ISSN: 0090-7324

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Available. Content available
Article
Publication date: 1 September 1999

Richard P. Hulser

559

Abstract

Details

Library Hi Tech News, vol. 16 no. 9/10
Type: Research Article
ISSN: 0741-9058

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Article
Publication date: 1 April 1985

Guenther Mueller‐Heumann

This article attempts to position marketing as an academic and professional discipline. It discusses potential differences between the needs of marketing academics and other…

299

Abstract

This article attempts to position marketing as an academic and professional discipline. It discusses potential differences between the needs of marketing academics and other marketing professionals with respect to the definition of the subject matter of marketing. The politico‐ideological basis of marketing in a free market economy is seen as an external criterion, which can help to identify the most appropriate concepts for marketing theory building and applied marketing knowledge.

Details

Marketing Intelligence & Planning, vol. 3 no. 4
Type: Research Article
ISSN: 0263-4503

Abstract

Jefferson County, Alabama undertook a series of risky financial maneuvers in 2003 that included issuing large amounts of variable rate and auction rate securities as well as engaging in numerous interest rate swaps in order to lower the burgeoning costs of repairing its sewer system to comply with federal regulations. These complex financial instruments, intended to lower debt service costs on the countyʼs $3 billion in outstanding sewer warrants, led the county to financial bankruptcy in the wake of the financial markets collapse. This paper explores the choice of securities by analyzing the risk of adjustable rate securities and interest rate swaps, examining the Jefferson County case in detail, and providing some lessons for future financial management within the context of unexpected events such as the current recession.

Details

Journal of Public Budgeting, Accounting & Financial Management, vol. 25 no. 2
Type: Research Article
ISSN: 1096-3367

Available. Content available
Book part
Publication date: 12 December 2024

Louise Wattis

Free Access. Free Access

Abstract

Details

Gender, True Crime and Criminology
Type: Book
ISBN: 978-1-80455-361-9

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Article
Publication date: 1 September 2005

Gerry McKiernan

This article of part 1 of a two part series on wikis. Part 1 focuses on wikipedia.

1700

Abstract

Purpose

This article of part 1 of a two part series on wikis. Part 1 focuses on wikipedia.

Design/methodology/approach

The article is prepared by a library professional and provides a summary of the main features.

Findings

A wiki is a piece of server software that allows users to freely create and edit web page content using any web browser. Wiki supports hyperlinks and has a simple text syntax for creating new pages and crosslinks between internal pages on the fly.

Originality/value

This article is a useful summary of a development of interest to library and information management professionals.

Details

Library Hi Tech News, vol. 22 no. 8
Type: Research Article
ISSN: 0741-9058

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Book part
Publication date: 26 October 2019

Mónica Dias

Abstract

Details

International Perspectives on Democratization and Peace
Type: Book
ISBN: 978-1-80043-068-6

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Article
Publication date: 1 November 2011

Amro A. Maher and Larry L. Carter

The purpose of this paper is to utilize the BIAS map from the social psychology literature to operationalize and simultaneously examine the effects of the affective and cognitive…

4254

Abstract

Purpose

The purpose of this paper is to utilize the BIAS map from the social psychology literature to operationalize and simultaneously examine the effects of the affective and cognitive components of country image.

Design/methodology/approach

The researchers collected survey data using a snowball sample of undergraduates from a prominent university in Kuwait. The final sample consisted of 410 Kuwaitis who were 18 years or older; 52 percent of the respondents were female.

Findings

The results of this study confirmed that affective country attitudes (i.e. contempt and admiration) relate to Kuwaitis’ willingness to buy American products. The results also support the conclusion that warmth and competence are positively related to admiration but negatively related to contempt.

Research limitations/implications

Future research should identify situations in which the affective dimensions of country image play the more dominant role in consumer decision making. The model should also be tested across other cultural samples to increase the generalizability of these results.

Practical implications

Managers must correctly prioritize the affective and cognitive components of country image, in order to either emphasize or downplay the country of origin, or when deciding to use foreign branding strategies.

Originality/value

This study provides a theoretical foundation for differentiating between the cognitive and affective components of country image and differentiates between the various dimensions of each of these components. The study further enables managers to determine whether country affect or cognition is the main driver of country‐of‐origin perceptions.

Details

International Marketing Review, vol. 28 no. 6
Type: Research Article
ISSN: 0265-1335

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