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This study aims to address the existing gap in co-design frameworks by introducing the EMPOWER framework, a strength-based co-design methodological approach specifically designed to tackle the key empowerment challenges associated with co-designing alongside individuals experiencing vulnerability. The purpose of this study is to provide a set of easy-to-remember empowering guidelines to enhance the co-design process.

EMPOWER is based on lessons from the field, through five years of working with older adults.

The framework includes seven guidelines to overcome common challenges in co-design research. The acronym EMPOWER refers to guidelines for extending, multiplying, publicising, outsourcing, widening, enabling and reflecting on co-design research.

Although extendable to other experiences of vulnerability, the examples provided focus on the experiences of ageing consumers.

EMPOWER has direct relevance to practitioners wishing not only to work with consumers experiencing vulnerabilities but also to empower these consumers through purposeful research actions.

Although drawing on co-design research with older adults, these guidelines can be applied to empower other groups experiencing vulnerability.

There is a relative lack of guidelines on how to strengthen the co-design process in a way that empowers consumers experiencing vulnerability. To address this, this paper offers a framework and some grounded examples contributing to the current knowledge of co-design in marketing.

By integrating diverse data sources, we aim to provide a nuanced understanding of the children’s experiences, perspectives and social interactions.

This article describes the development and application of a novel mixed-method approach to researching children’s lifeworlds. The study employs a combination of qualitative interviews, observational techniques and quantitative measures to comprehensively explore the multifaceted aspects of children’s lifeworlds.

Our findings contribute to the growing body of knowledge in childhood studies and inform the design of more responsive and contextually relevant interventions for the well-being of children in various settings.

No research limitations or implications were evident in this research.

This article has demonstrated an innovative approach to investigate children’s lifeworlds through integrating qualitative interviews, observation methods and qualitative measures. Through this comprehensive approach, it provided the means to delve into the intricate dimensions of children’s lifeworlds.