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This study presents a systematic literature review of halal food (HF) customer behaviour using the Scopus and Web of Science (WoS) databases. This study aims to identify trends, methodologies, theoretical developments and determinants of HF customer behaviour in Indonesia and Malaysia, as well as potential future research directions.

This study extends the bibliometric and systematic literature review covering all variables in customers purchasing HF by extracting the Scopus and WoS databases. We used the SLR method via the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) model. A total of 43 samples related to customer behaviour towards HF articles were identified and reviewed.

This study found 43 articles discussing variables or factors that influence consumers’ behaviour towards HF in Indonesia and Malaysia. Quantitative methods and extended TPB theory are most widely used to measure the determinants of customer behaviour towards HFs. Religiosity, attitude, halal awareness and trust are the most dominant factors that significantly influence customer behaviour towards HF. This study suggests several potential future research directions.

The HF industry, marketers and governments in Indonesia and Malaysia must ensure that their products meet consumer expectations by implementing halalan thayyiban and strengthening HF marketing strategies based on halal-labelled food.

This study is the first to examine the factors determining customer behaviour towards HF in Indonesia and Malaysia using a systematic literature review method from Scopus and the WoS database.

This study aims to analyse research trends, with particular emphasis on the most influential countries, institutions and top journals, as well as the most frequently cited articles, productive authors and co-authorship networks. In addition, this study identifies and analyses the primary research themes in halal and Islamic tourism and potential future research.

This research used Scopus from 2004 to 2023, focusing on articles referencing halal and Islamic tourism in the article title. The data were analysed using various software programmes, including the Bibliometrix R Package, VOSviewer, Harzing-PoP and Excel, used to conduct bibliometric and content analyses.

This study reveals a noteworthy increase in the number of publications related to halal tourism since 2016. The findings demonstrate the existence of four clusters of research in Halal and Islamic tourism literature. These clusters include marketing in halal and Islamic tourism, tourist satisfaction in halal tourism, halal tourism development and halal tourism from the perspective of Muslim tourists.

This study’s bibliometric analysis was based solely on English-language articles in the Scopus database. Therefore, the findings may not be representative of all the research on halal and Islamic tourism.

This study provides valuable insights into the trends and patterns of research on halal and Islamic tourism, which can be used as a foundation for future research and provide a more comprehensive understanding of halal tourism research.

This study aims to determine the intention of online cash waqf donations among Indonesian Muslim youth for micro enterprises (MEs) financing. Therefore, the contribution of Muslim youth in supporting MEs can be accelerated to solve some interrelated social and economic issues.

This study integrates the theory of planned behaviour (TPB) and the technology acceptance model (TAM) partially relevant to research characteristics. A questionnaire survey is used as a data collection approach to acquire responses from 180 Indonesian Muslim youth. The data obtained are analysed using smart partial least squares-structural equation modelling to answer the research hypothesis and obtain conclusions.

Religiosity, awareness and perceived behavioural control are significant factors determining the intention to donate online cash waqf for MEs financing. Religiosity plays an important role in building attitudes and perceived awareness of Muslim youth’s behaviour and intention to donate online cash waqf for MEs financing.

The analysed factors could be used as guidelines for better planning and implementing digital-based cash waqf marketing strategies for Nazir (waqf institutions). Regulators (Government and National Waqf Board) must provide better regulations for digital waqf platforms and policies for cash waqf financing for MEs. Researchers could investigate the other theory and cash waqf financing model in low-risk MEs’ empowerment. This study will also broaden cash waqf literacy for MEs financing.

To the best of the authors’ knowledge, no previous study addressed the intention of Muslim youth in Indonesia towards online cash waqf to empower MEs. This study develops models by combining TPB and TAM with additional constructs to determine the intention to donate online cash waqf for MEs financing that have been experiencing difficulties accessing banking financing.