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Determinants of online cash waqf behavioural intentions for micro enterprises financing: the case of Indonesian Muslim youth

La Ode Alimusa (Department of Management, Universitas Muhammadiyah Kendari, Kendari, Indonesia and Department of Islamic Economics, Universitas Airlangga, Surabaya, Indonesia)
Raditya Sukmana (Department of Islamic Economics, Universitas Airlangga, Surabaya, Indonesia)
Ririn Tri Ratnasari (Department of Islamic Economics, Universitas Airlangga, Surabaya, Indonesia)
Syafrina Machfud (Department of Islamic Economics, Universitas Airlangga, Surabaya, Indonesia)
Sahraman D. Hadji Latif (Department of Economics, College of Business Administration and Accountancy, Mindanao State University, Marawi City, Philippines)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 11 December 2024

311

Abstract

Purpose

This study aims to determine the intention of online cash waqf donations among Indonesian Muslim youth for micro enterprises (MEs) financing. Therefore, the contribution of Muslim youth in supporting MEs can be accelerated to solve some interrelated social and economic issues.

Design/methodology/approach

This study integrates the theory of planned behaviour (TPB) and the technology acceptance model (TAM) partially relevant to research characteristics. A questionnaire survey is used as a data collection approach to acquire responses from 180 Indonesian Muslim youth. The data obtained are analysed using smart partial least squares-structural equation modelling to answer the research hypothesis and obtain conclusions.

Findings

Religiosity, awareness and perceived behavioural control are significant factors determining the intention to donate online cash waqf for MEs financing. Religiosity plays an important role in building attitudes and perceived awareness of Muslim youth’s behaviour and intention to donate online cash waqf for MEs financing.

Research limitations/implications

The analysed factors could be used as guidelines for better planning and implementing digital-based cash waqf marketing strategies for Nazir (waqf institutions). Regulators (Government and National Waqf Board) must provide better regulations for digital waqf platforms and policies for cash waqf financing for MEs. Researchers could investigate the other theory and cash waqf financing model in low-risk MEs’ empowerment. This study will also broaden cash waqf literacy for MEs financing.

Originality/value

To the best of the authors’ knowledge, no previous study addressed the intention of Muslim youth in Indonesia towards online cash waqf to empower MEs. This study develops models by combining TPB and TAM with additional constructs to determine the intention to donate online cash waqf for MEs financing that have been experiencing difficulties accessing banking financing.

Keywords

Acknowledgements

Thanks to the Indonesian Education Scholarship (BPPT) through the LPDP for sponsoring the first author for PhD studies and the lecturers in the Department of Islamic Economics at Universitas Airlangga for making this study’s publication possible.

Citation

Alimusa, L.O., Sukmana, R., Ratnasari, R.T., Machfud, S. and Latif, S.D.H. (2024), "Determinants of online cash waqf behavioural intentions for micro enterprises financing: the case of Indonesian Muslim youth", Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-06-2023-0166

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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