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The purpose of this paper is to shed light on the interplay between selected consumer behavior constructs and their individual and joint influences on purchase intentions of global, local, and hybrid brands. This is a topic that is becoming increasingly important as the world moves toward global economic interdependence and increasingly more firms expand abroad.

As the paper is in its conceptual/modeling phase, its research design is not yet complete, nor does it offer any findings. Resting our work on attitude and identity theories, we derive hypotheses about the potential influence of consumer behavior constructs, that is, the levels of the consumer’s global consumption orientation, globalization attitude, consumer ethnocentrism, and consumer cosmopolitanism on global brand attitude and its influence on willingness to purchase global versus nonglobal brands. We also derive hypotheses about influences that might moderate this relationship; specifically the consumer’s affinity with the home country of the particular brand, and the perceived value embedded in the brand.

Our work will contribute to the expanding literature on global consumer culture and consumption patterns and will thus provide valuable insights for international marketing managers and for social policy.

Our work will examine the joint influences of several consumer behavior constructs on brand purchase behavior, in addition to the independent influences of these constructs. It will also explore the possible mediating influence of global brand attitude on purchase intentions and moderating effects, if any, of perceived value and consumer affinity on consumers’ choices of global over local and hybrid brands.

Decision styles and Machiavellianism were studied among four groups of managers in pharmaceutical companies. Using a Decision Styles Inventory, directive, analytic, conceptual and behavioural decision styles were studied, each representing a different combination of cognitive complexity and brain hemisphere preference in decision making. Machiavellianism was assessed using the Mach IV scale of Christie and Geiss (1970) and its components, namely, tactics, views and morality. The sample studied comprised 39 marketing, 23 financial, 35 medical and 21 operations managers. No significant interdependence was found between decision style, Machiavellianism and managerial group. Further research is recommended to investigate differences in decision style between managers and non‐managers, and to establish the effects of Machiavellianism in the workplace.

Explores the perceptions of investment trust chairmen about the role of the annual statement in communications policy and management. A short survey of all investment trust chairmen was undertaken. The results identify two major themes in chairmen’s perceptions of the annual statements role. The statement communicates with individual shareholders and seeks to create good impressions and build confidence. It is primarily a one‐way exchange.

Empirical research identifies the strategic power of corporate values in influencing the success of organizations. Presents qualitative research which elicits chairmen’s values expressed through value maps. Presents two such maps, both of which were extracted from interview transcripts using an adapted version of means/end chains. The interviews with chairmen of investment trusts was considered to be valuable, as the past experience that these respondents bring to the values debate will enable a comprehensive value mapping exercise to be meaningful and to inform further quantitative studies which can verify the frequency/importance of the corporate values identified. The findings do corroborate some of the values identified in previous research. More importantly, uses the maps to identify corporate value templates based on template themes, constructs, articulation and consensus. Templates are a core component in visualizing frames of reference. Frames of reference are an important consideration in the context of corporate values as they identify the focus of the organization’s leadership.

This chapter argues that there are many, just many many variables which contribute to academic performance as measured in degree outcome, and, as such, simple bivariate analysis is inappropriate. We use structural equation modelling, and explore the contribution of academic behavioural confidence, to make the point that it does contribute to academic performance, but to a lesser extent than self-efficacy theory argues. We suggest that this is because degree outcome is made up of many efficacy variables, which we argue are better captured overall in academic behavioural confidence.

This study examined relationships involving Machiavellianism, the career plateau, job satisfaction and salary in a sample of commercial bank officers in the United States. Results showed that American bankers had relatively low Machiavellianism scores compared to scores reported for other groups. While a negative relationship between job satisfaction and Machiavellianism was found, there was no association between salary and Machiavellianism. Those who scored high on Machiavellianism were more likely to believe that they had reached a career plateau than were those who scored low. Some results are explained in the context of the U.S. banking industry environment.

In international marketing the search for suitable brand names is complicated by a number of issues. One of these is the decision as to whether to standardize, localize, or use some form of intermediate adapted strategy. In the case of the PR China, the situation is more complex still, owing to a number of factors, but, particularly because of its completely different logographic language structure. This paper examines several of the key issues in wine brand naming and then reports an empirical study into Chinese consumers' reactions to live different naming strategies, each applied to a selection of wine brands. The results indicated that the original foreign brand name was the most appealing whilst a Translation plus Transliteration with Positive Connotation naming strategy was the second most appealing approach.

The purpose of this paper is to provide a better methodology for evaluating the value of corporate training to make it easier to compare with other organizational investments. The paper also seeks to propose and demonstrate how “time value of money” and “hurdle rate”, which are significant components of traditional investment valuation methods, can and should be incorporated into the valuation of organization training.

The training investment evaluation methods most commonly used by the training professionals were identified and compared to investment evaluation techniques used to measure the value of other investments made to improve and expand business activities.

The survey of training investment evaluation literature showed that there are two major problems in the methods utilized by the training professionals. One of the problems was associated with the measurement and monetization of costs and benefits of the training activity. The other was the non‐comparable return values’ generated by the non‐uniform methodologies used by the training professionals. Both of these issues were addressed and shortcomings of the currently used methodologies where changes should be made to improve this process were identified. A new methodology, which will make the evaluation process more acceptable to the company management, was developed and its use was demonstrated.

Unfortunately, the issues associated with monetization of costs and benefits could not be fully addressed. This is much more organization specific and specific to the type of training provided. However, some examples were provided of how this activity could be uniformly applied.

The paper provides a new and more acceptable methodology for the use of training professionals and organizations to evaluate the value of training.

This paper applies a “financial analyst” or a Chief Financial Officer perspective to organizational investment in training and provides a tool for evaluating its value the same way organizations evaluate their other investments (e.g. acquisitions, factory expansions, product development).