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Article
Publication date: 1 February 1993
Chi‐fai Chan, Kwok‐fai Lau and Kitty Y. Young
Investigates the level of transfer of marketing technology to Chinavia a content analysis of leading marketing and marketing‐relatedjournals in China. Based on the findings…
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Abstract
Investigates the level of transfer of marketing technology to China via a content analysis of leading marketing and marketing‐related journals in China. Based on the findings, suggests that parts in the transfer process should: adopt a more “international” perspective; pay more attention to the customer orientation; and make a stronger commitment in actualizing the transfer exercise.
Details
Marketing Intelligence & Planning, vol. 11 no. 2
Type: Research Article
ISSN: 0263-4503
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