Jason J. Turner, James Kelly and Kirsty McKenna
Aims to investigate the influence parents perceive their children have on family food‐purchasing decisions and discuss the reasons why parents do not always purchase healthy food…
Abstract
Purpose
Aims to investigate the influence parents perceive their children have on family food‐purchasing decisions and discuss the reasons why parents do not always purchase healthy food products.
Design/methodology/approach
Quantitative analysis was conducted, using 301 questionnaires which were distributed to parents through a local primary school in Dundee. From this sample 143 were returned.
Findings
Most parents acknowledge that their children do influence their purchasing decisions, with 86 (60 percent) agreeing or strongly agreeing that they gave in to their children's demands; however, parents feel that they do not give in to pester power. Parents were aware of health issues and state that they regularly purchase healthy food products for their children. However, many parents admit to buying unhealthy food products for their children as treats.
Research limitations/implications
This was an exploratory study and carries the limitation of generalisability as it was conducted solely in Dundee. Any further research should contrast perspectives from other UK cities and develop research into the family dynamics and parents' rationale for “yielding” to their children with regard to junk food.
Practical implications
It is suggested that parents “give in” to their children, which demonstrates the importance of “getting” the message across to children to eat more healthily. Further, the paper provides insight into influencing factors, suggesting that advertising can play a prominent role in influencing children's eating habits.
Originality/value
This paper is helpful to both academics and practitioners in the field of healthy eating among children. The paper provides some insight into parental perspectives of healthy eating and their responses to pester power.
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James Kelly, Jason J. Turner and Kirsty McKenna
Aims to investigate parental perspectives of the influence of the media, peers and parents on a child's perceptions of healthy food products.
Abstract
Purpose
Aims to investigate parental perspectives of the influence of the media, peers and parents on a child's perceptions of healthy food products.
Design/methodology/approach
Quantitative analysis was conducted, using the results from 143 questionnaires, collected through a randomly selected primary school in Dundee.
Findings
A positive significant relationship was found (p=0.006) between parents being aware of the health impact of fatty foods and purchasing healthy food products both for themselves and for their children. With regard to the influence of the media the research found a positive significant relationship (p=0.004), between the influence of adverts on children and the pestering and giving in of parents in the supermarket. The aspects of the influence of peers found that 44 per cent of parents believed that peer pressure influenced a child's demands for healthy food with 60 per cent of parents stating the influence of peers on a child's demands for junk food. No significant relationship was found, however, on peer influence and parental yielding. In the final aspect, that of parental influence, no significant relationship was found between pester power and parental yielding.
Research limitations/implications
This was an exploratory study and carries the limitation of generalisability as it was conducted solely in one primary school in Dundee. Any further research should contrast perspectives from other UK cities and develop research into the family dynamics and education.
Practical implications
It is suggested that the media have a significant influence on a child's demands for junk food, which emphasises the importance of using the media to encourage children to eat more healthily. Further the paper provides insight into influencing factors, suggesting that advertising can play a prominent role in influencing children's eating habits.
Originality/value
This paper is helpful to both academics and practitioners in the field of marketing and food marketing. The paper provides some insight into parental perspectives of the influence of the media, peers and parents themselves on a child's healthy eating habits.
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Keywords
– The purpose of this paper is to consider the dynamics of submitting arts-based research in a climate that is dominated, in the UK, by the social sciences.
Abstract
Purpose
The purpose of this paper is to consider the dynamics of submitting arts-based research in a climate that is dominated, in the UK, by the social sciences.
Design/methodology/approach
It begins by taking a view on arts-based research, considering mainly Eisner and Dewey but exploring the possibilities of other forms such as baroque research. It goes on to look at some examples of arts-based research that has been carried out, funded by the Arts and Humanities Research Council. The authors conclude by saying that interdisciplinary research, while being encouraged by research councils, is also made more difficult by these same research councils’ funding structures.
Findings
The authors consider that this has an effect on defining what educational research is and could be. The authors argue that this is important not only in relation to the range of disciplinary perspectives that can be drawn upon within educational settings, for example, the need to engage with disciplines such as English, History, Philosophy, Music and Fine Art, but also in relation to methodological understandings of how research should be conducted within educational settings.
Originality/value
The research studies are arts based but with an original educational orientation.
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Kirsti Kasila and Marita Poskiparta
At the moment, Finnish oral health care is undergoing many changes. Little attention has been paid to issues of organisational culture and communication in Finnish oral health…
Abstract
At the moment, Finnish oral health care is undergoing many changes. Little attention has been paid to issues of organisational culture and communication in Finnish oral health care. Yet the question of culture is of primary importance for changes in an organisation and for planning and reconstructing the rational functioning of an organisation. The purpose of this paper is to examine Finnish public oral health care within a theoretical framework of organisational culture and to identify the various cultural traits that appear to characterise Finnish oral health care. Using a cultural point of view, we develop an orientation for understanding more profoundly and specifically the processes concerning the functioning and change of oral health care.