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Strategic Marketing Management in Asia

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Social Marketing and Social Business

Khalid Hasan

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Strategic Marketing Management in Asia

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Marketing Research

Syed Saad Andaleeb and Khalid Hasan

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Strategic Marketing Management in Asia

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New Product Development

Ehsan ul Haque and Khalid Hasan

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Strategic Marketing Management in Asia

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Publication date: 19 December 2016

Rural Marketing

Anurudra Bhanot

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Strategic Marketing Management in Asia

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Publication date: 19 December 2016

Evolution of Marketing as a Discipline

Syed Ferhat Anwar

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Strategic Marketing Management in Asia

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Publication date: 19 December 2016

Consumer Behavior

Syed Saad Andaleeb and Shiraz Latiff

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Strategic Marketing Management in Asia

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ISBN: 978-1-78635-745-8

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Book part

Publication date: 19 December 2016

References

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Strategic Marketing Management in Asia

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ISBN: 978-1-78635-745-8

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Publication date: 19 December 2016

Marketing Environment

Geok Theng Lau

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Strategic Marketing Management in Asia

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Market Segmentation, Targeting, and Positioning

Syed Saad Andaleeb

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Strategic Marketing Management in Asia

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ISBN: 978-1-78635-745-8

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Social Marketing and Social Business

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Marketing Research

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Evolution of Marketing as a Discipline

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Consumer Behavior

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Market Segmentation, Targeting, and Positioning

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