New Product Development
Strategic Marketing Management in Asia
ISBN: 978-1-78635-746-5, eISBN: 978-1-78635-745-8
Publication date: 19 December 2016
Citation
ul Haque, E. and Hasan, K. (2016), "New Product Development", Andaleeb, S.S. and Hasan, K. (Ed.) Strategic Marketing Management in Asia, Emerald Group Publishing Limited, Leeds, pp. 225-260. https://doi.org/10.1108/978-1-78635-746-520161008
Publisher
:Emerald Group Publishing Limited
Copyright © 2017 Emerald Group Publishing Limited