New York is the third top wine producing state in America. Competitive wine production across the United States has challenged New York winemakers to secure a place in the…
Abstract
Purpose
New York is the third top wine producing state in America. Competitive wine production across the United States has challenged New York winemakers to secure a place in the domestic market in order to support the long-term viability of the local economy. As businesses of agriculture become increasingly disrupted by the changing natural environment and consumer demand for sustainable products grows, vintners may distinguish themselves through the production and promotion of strategic initiatives on wine bottle labels.
Design/methodology/approach
Fueled by the distinct fields of green marketing and environmental communication, this research investigates the promotion of sustainable practices on wine bottle labels. Through the methodology of content analysis, this project examines all 13 wineries on the Shawangunk Wine Trail located in the Hudson River Region of New York.
Findings
The findings from this study show that less than half of wineries in the sample selection employ environmental marketing as a communication strategy.
Research limitations/implications
This research carries practical, business and social implications for the local Hudson River Region, the larger New York wine industry, and any organization looking to remain viable in a competitive marketplace.
Originality/value
This paper reveals the potential for the Hudson River Region wine industry to promote its “distinctive” and “innovative” environmental philosophy of “terroir driven and sustainably produced” winemaking on wine bottle labels to differentiate themselves in a crowded and expanding marketplace and build a Basis of Legitimacy with consumers.
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Hilary Downey and John F. Sherry, Jr
Sacrifice, integral to gift giving, remains unexplored and undertheorized in marketing. This paper aims to address this shortfall by analyzing the dynamics of sacrifice and…
Abstract
Purpose
Sacrifice, integral to gift giving, remains unexplored and undertheorized in marketing. This paper aims to address this shortfall by analyzing the dynamics of sacrifice and theorizing how it serves as an engine of the gift chimney.
Design/methodology/approach
The ethnographic investigation of public ceremonial gift giving in sectarian Northern Ireland describes and interprets the complex nature of the gift.
Findings
The authors show that sacrifice is a plausible mechanism of the gift chimney and that the co-occurrence of monadic, dyadic and systemic giving in the same ritual acts as an accelerant.
Social implications
The authors analyze how public ceremonial gift giving induces sectarian communities to risk convocation, enabling them to exorcize trauma sustained at one another’s hands and to build a platform for future cross-community cohesion in a context of ineffective institutional efforts.
Originality/value
Sacrifice propels circulation of the gift, creating a social bond between antagonists whose ethos of mutuality depends upon ritualized reciprocal recognition of entangled loss.
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Klaudia Kondakciu, Melissa Souto and Linda Tuncay Zayer
In response to calls for more research on gender(s) in digital contexts, this paper aims to ask, how do individuals engage in self-presentation of their gender identities on…
Abstract
Purpose
In response to calls for more research on gender(s) in digital contexts, this paper aims to ask, how do individuals engage in self-presentation of their gender identities on social media?
Design/methodology/approach
Using a multi-method qualitative approach, this research explores the narratives of 17 Millennials as they negotiate their online gender expressions with a particular focus on the image-based social platforms, Facebook and Instagram. Specifically, in-depth interviews, a collage technique and visual data from informants’ social media pages were analyzed to identify emergent themes.
Findings
Drawing on the theoretical work of Goffman’s (1971) self-presentation and Butler’s (1999) gender performance, this research highlights a pervading discourse of authenticity or the desire for Millennial social media users to craft and perform a perceived “authentic self” online. This often entails both expressions of gender fluidly and gender policing. Further, four strategies emerge in the data which reveal how individuals negotiate and navigate their gendered self-presentation online, either in an agentic manner or as a protective measure.
Originality/value
While much research exists on online self-presentation, gender(s) has been under-researched in a digital context. Existing studies examine the content of social media pages (e.g. Facebook profiles or women’s Instagram pages) as it relates to gender, but largely do not explore the lived experiences and narratives of individuals as they negotiate their gendered expressions. In addition, the use of visual data through the collage technique adds valuable insight into how gender is experienced and performed. Findings reveal that while Millennials are often touted as a gender-fluid generation, tensions still exist in online gendered expressions.
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Dale Miller and Bill Merrilees
Fashion retailing has evolved in response to opportunities and market pressures. It has been both reactive and proactive. For example, Palmer, in 2001, analyses what might be…
Abstract
Fashion retailing has evolved in response to opportunities and market pressures. It has been both reactive and proactive. For example, Palmer, in 2001, analyses what might be called a partnership between Canadian department stores and European couture houses in the 1950s. Her work affords a rare overview of retailing's fit with fashion design and commercial delivery systems, and is a point of departure for closely examining an earlier period (1880‐1920) in Australia. The current paper studies the leading role that department stores played in shaping the Australian fashion scene and the marketing techniques they used. A context, period and country, where a set of major retailers formed the predominant influence on fashion trends, and styles and diffusion throughout the community have been identified. Findings suggest that for the 1880‐1920 period the department store retailers were market‐driving rather than simply market‐driven, implying a more proactive and innovative role for the department stores.
Rômulo Marcos Lardosa Rebelo, Susana Carla Farias Pereira and Maciel M. Queiroz
This study aims to identify and analyze how Internet of things (IoT) technology affects supply chain management (SCM) performance.
Abstract
Purpose
This study aims to identify and analyze how Internet of things (IoT) technology affects supply chain management (SCM) performance.
Design/methodology/approach
A systematic literature review was conducted (using Scopus, JSTOR, Emerald, ProQuest, Science Direct and Web of Science) covering a 20-year timeframe (2000–2020). Out of 2,572 papers identified, 171 peer-reviewed papers from the most important journals were selected. Content analysis was used following the Global Supply Chain Forum (GSCF) SCM framework.
Findings
Regarding the GSCF SCM framework processes, most IoT-based studies have addressed improving order fulfilment, manufacturing flow management and demand management processes. However, no studies addressing the Supplier relationship management process were identified, suggesting that IoT-based applications are perceived to add more value in downstream than upstream SCM processes. The importance of using enabling technologies to realize the potential of value generation of IoT was also revealed. Findings suggest new research avenues related to product development and commercialization process, the supplier relationship management process, the returns management process, servitization strategies, new SCM models and new business models.
Research limitations/implications
The review encompasses only academic papers from journals considered the most relevant (retrieved from specific databases), using the impact factor as the quality criterion.
Practical implications
The findings can help business managers better understand the potential of IoT technology, such as the main applications identified in the literature and their impacts on SCM processes. Their importance in enabling technologies to leverage SCM performance is identified and the emerging SCM models/business models that IoT deployment can enable are highlighted.
Originality/value
This study contributes to filling a gap in the literature using a systematic literature review of how IoT technology affects SCM performance through content analysis, using an SCM framework to clarify which SCM processes are affected. Academic articles from the most important journals from 2000 to 2020 are identified.