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This purpose of this paper is to facilitate the exploration of marketing strategy in general and branding strategy in particular for a non‐profit, governmental institution.

Students are taken to 2005 when the Canadian Forces needed to increase recruitment. Canada's ageing population and the war in Afghanistan were just two of the many reasons driving an immediate focus on signing up new young Canadians. However, the task was proving more difficult than anticipated.

A particular challenge lay in that the army's brand – always conservatively constructed to reflect the more peaceful side of military life – had served to alienate many would‐be soldiers who interpreted this portrayal as patronizing and boring. However, a new campaign focused on the more militaristic realities of war might have served only to put off the families of potential recruits to whom these youths turned for advice and support. With the face of the military presented largely through its recruitment campaigns, the Canadian Forces' marketing department needed to do some introspection in order to determine how to proceed.

This case serves to highlight the importance of branding and marketing strategy in a non‐traditional setting and related prompt discussion and learning. This case is intended for classroom use only. It is not intended to demonstrate effective or ineffective handling of a business situation.

In 2014, the Health Service Executive (HSE) in Ireland published its Safeguarding National Policy and Procedures (HSE, 2014). Under this policy, all agencies providing services through the social care directorate must ensure a robust culture of safeguarding is in place. Concurrent to this has been a move in social policy, practice and research to include the voice of the service user, both in terms of planning and reviewing services. (e.g. HIQA, 2012; Flanagan, 2020) This article examines whether service users with intellectual disabilities want to be involved in safeguarding plans and, if so, how that can be supported. Using focus groups service users demonstrated their knowledge of safeguarding as a concept, how they felt about the issues raised, and, crucially what they felt they would like to see happen next in addressing a safeguarding incident or concern. The focus groups took place in a large organisation providing residential services, day services, independent living supports and clinical supports. Engaging service users in planning and responding to safeguarding concerns is a fundamental principle of human rights legislation, both nationally and internationally. This study aims to highlight that it is both possible and desirable to engage fully with service users using a range of simple communication tools. For this to be implemented as routine practice in services providing support for people with intellectual disabilities, authentic leadership is required. Services will need to devote time, human resources and will need champions to get on board with the necessary culture shift.

Qualitative research examined peoples’ “lived experiences” and knowledge of safeguarding. Focus groups were used with thematic analysis highlighting common themes throughout, as guided by Braun and Clarke (2006). There were two objectives: Objective 1: measuring participant’s understanding of the safeguarding process. Objective 2: compare the potential differences between safeguarding plans devised by the participants in the focus groups, versus plans devised by trained designated officers responsible for safeguarding within the service.

Four principal themes emerged – 1. participants understanding of safeguarding; 2. restorative justice; 3. consent; and 4. high levels of emotional intelligence and compassion. Participants demonstrated that they could and did want to be involved in safeguarding planning and showed little variation in the plans compared to those completed by trained staff.

The study was completed with a small sample size in a single service in one area. It may not represent the lived experiences and knowledge of safeguarding in other services and indeed other countries. The video may have led to some priming; for instance, the Gardai in the footage being called may have resulted in the participants stating that contacting Gardai should be part of the plan. After the video was shown, there was a heightened awareness of safeguarding. This may indicate that participants are aware of safeguarding but unsure of the terminology or how to discuss it out of context.

For this to be implemented as routine practice in services providing support for people with intellectual disabilities, authentic leadership is required. Services will need to devote time and human resources and will need champions in the safeguarding arena to get on board with the shift in culture required.

While there did not appear to be many barriers to listening to participants, to progress this as a standard practice a very real shift in culture will be needed. It is important for practitioners to ask: Is the vulnerable person aware that this concern has been raised? What is known of the vulnerable person’s wishes in relation to the concern? To truly engage with service users in safeguarding plans these questions need to be more than a “tick box” exercise. This process needs to be fully embedded into a culture that promotes a person-centred, rights-based, inclusive approach as a standard rather than a one-off project. Some structural changes will be needed regarding the time given to designated officers, and what resources they can access (such as speech and language therapy). However, the real difference will be made by services operating authentic leadership that champions engagement on this scale, to fully answer the question posed by the researchers at the beginning of this report, “Whose safeguarding is it anyway?”

There appears to be little evidence of service user engagement in terms of planning and processing safeguarding responses, either in research or anecdotally.

In this study, the authors draw upon 10 years of collaborative teaching and research as two, White, women literacy teacher educators to theorize the role of humanizing pedagogies within literacy teacher education and share explicit examples of how these pedagogies might be operationalized in actual classroom settings.

This study is based on 10 years of qualitative, teacher inquiry research on authors’ shared practice as literacy teacher educators and has included focus groups with students, the collection of student work and extensive field notes on class sessions.

Contextualized within decades-old calls for humanizing teacher education practices, this study puts forward a framework for teaching literacy methods that centers critical, locally contextualized, content-rich approaches and provides detailed examples of how this study implemented this framework in two contrastive teacher education settings comprising different institutional barriers, regional student populations and program mandates.

The proposed framework of critical, locally contextualized and content-rich literacy methods offers one possibility for reconciling the divergent debates that perpetually shape literacy teaching and learning. As teachers are prepared to enter classrooms, the authors model concrete approaches and strategies for teaching reading within and against a sociopolitical landscape imbued with White supremacist ideals and racial bias.

The varying traditions, goals, paradigms, and discourses associated with English language arts (ELA) underscore the degree to which there is not one school subject English, but many “Englishes.” In a neoliberal context, where movements like standardization and accountability stake claims about what ELA should be and do in the world, teachers, especially beginning teachers, can struggle to navigate the tensions engendered by these many and contradictory “Englishes.” This chapter attends to this struggle and delineates a process by which English Educators might illustrate the field’s vast and ever-changing terrain and support beginning teachers as they locate themselves in ELA. In delineating this process, we argue that in order to see and navigate the field in a neoliberal era, ELA teachers should treat the field as a discursive construction, constantly re-constructed by the dynamic play of social, political, and economic discourses. We argue that in treating the field as a discursive construction and exploring and locating themselves within the terrain, ELA teachers, rather than feeling powerless in the face of neoliberal forces, can leverage these different discursive forces, and gain footing in their classrooms, schools, and extracurricular communities to navigate the coexistence of many “Englishes” and argue for their pedagogical choices.

This chapter focuses on book bans in an American context via embedded power relations and overlapping cultural and political spheres. In particular, it examines how those who face the biggest impact, namely, public high school students, navigate their marginalized position as minors, to challenge the structures of authority represented by their parents and school administration. This chapter demonstrates the importance of personal identity claims, social networks, and the power of knowledge of one’s First Amendment rights, as mobilizing forces for students to demand social change. Case studies of protest by students to overturn book bans are examined. The purpose is to understand the effect of state prohibitions on education that strengthen a student’s symbolic power as a force in society, and in some cases, fosters resistance through community-level activism.

Social constructionist perspectives are becoming increasingly influential in organisational and management studies. Evaluates an experientially based personal development module on a management diploma that was re‐designed according to social constructionist ideas about learning and managerial activity. In particular, the paper assesses whether storytelling and argument analysis are viable elements in experientially based teaching, and considers how they mediate the processes of learning and action. It is concluded that storytelling and argument analysis are viable techniques, that they facilitate multiple perspective taking and negotiation and help in the creation of intelligible solutions in joint action with others. While accepting that there are a number of difficulties with the approach, we suggest that it provides management educators with another method of experiential learning, and that it is particularly appropriate to those wishing to encourage managers to explore and develop social constructionist perspectives in a practical and action orientated way.

IT is curious to note how many more books are written for boys than for girls. Considering the growing number of women writers, it might be expected that girls' books would predominate. It may be that women writers are canny enough to write with their eye on the boy reader knowing that while a totally feminine story will not attract boys, girls often read their brothers' books. Most of the children's classics appeal to both sexes—Peter Pan, Pinocchio, A Christmas Carol, Hans Brinker, The Wind in the Willows, and The Bastable Children, for example. Even the classics of adventure such as Treasure Island, and Robinson Crusoe, have their female devotees and therefore stand a greater chance of survival than books like Little Women, the Katy series, and Rebecca of Sunnybrook Farm. With the development of the “family story” popularised by E. Nesbit, there seems to have been a decline in the school story—at least among boys. Either they prefer natural tales of boys and girls together at home, or on holiday, or realistic adventures. A. S. Tring keeps a foot in all three camps, so to speak, with his tale of out‐of‐school activities, adventures and feuds between two day schools. His story entitled The Old Gang (O.U.P., 7/6) is told by the hero himself, in a racy style, and is amusingly illustrated by John Camp. Of the realistic adventure type is The Missing Legatee, by Wilfrid Robertson (O.U.P., 7/6), and it has its setting in the wilds of the Zambesi where the author himself has made expeditions, exploring and big game hunting. It satisfies the boy's demand for plenty of action and at the same time conforms to a good stylistic standard. Another tale of a search undertaken at great risk is David Gammon's Against the Golden Gods (Lutterworth, 5/‐) in which a seventeen year old boy goes out among the head hunters of Papua to rescue his captive father. Fog in the Channel, by Percy Woodcock (Nelson, 7/6) relates stirring adventures by sea, beginning with a collision in the fog when two schoolboys board a mysterious vessel supposed to be on secret service.

The purpose of this paper is to describe a pedagogical innovation – a matrix construction exercise – intended to help pre-service teachers (PTs) navigate the multiple and oftentimes competing discourses that shape the school subject English Language Arts (ELA).

To explore the various ways the PTs drew on the discursively constructed paradigms of ELA throughout their teacher preparation program, researchers (themselves teacher educators) conducted an intertextual analysis (Prior, 1995) of PTs’ classroom texts and interview transcripts.

The intertextual analysis suggested that PTs possessed knowledge of and investment in a range of discourses, which they used to anchor their own pedagogical and curricular decision-making and to anticipate the leanings and ideologies of other stakeholders in ELA. Although the organizational schema of the matrix proved helpful from an orientation standpoint, it also may have disguised the productive tensions between particular discourses for some PTs.

Although scholars have long noted the plurality of the school subject English and some studies on innovations in teacher education allude to the difficulties that teachers encounter as they navigate the multiple purposes of ELA, there is little scholarship that considers how pre-service and beginning teachers might best navigate that incoherence and unwieldiness. This study, which contextualizes and explores a pedagogical innovation in an English methods class designed to help PTs navigate the many “Englishes”, attempts to fill this gap. The findings suggest that teacher preparation in ELA would do well to conceive of pedagogical innovations in teacher education that allow teachers to grapple with, rather than solve, the uncertainty and unfinalizability of the discipline.