Charlotta Harju, Katja Lähtinen, Katriina Heinola, Minna Väre, Claire Bonnefous, Anne Collin, Vasile Cozma, Saskia Kliphuis, Patricia Ann Parrott, T. Bas Rodenburg, Marina Spinu and Jarkko Niemi
The purpose of this study is to provide information on how citizens in nine countries across Europe perceive egg product quality and the importance of a product's sustainability…
Abstract
Purpose
The purpose of this study is to provide information on how citizens in nine countries across Europe perceive egg product quality and the importance of a product's sustainability attributes (animal welfare, country of origin and production method) in egg purchases.
Design/methodology/approach
The data were gathered in 2021 via an online survey in nine European countries (Finland, the United Kingdom, France, Italy, Belgium, Germany, the Netherlands, Romania and Denmark). A total of 3,601 responses were collected. As methods of analysis, exploratory factor analysis (EFA), independent samples t-test, paired samples t-test and one-way analysis of variance (ANOVA) were conducted when investigating the quality dimensions of egg products and the differences amongst the sociodemographic groups.
Findings
Citizens in European countries considered animal welfare aspects, production method and country of origin important when purchasing egg products. Citizens' perceived quality of egg products was related to two dimensions (i.e. product properties and responsible production), and there were differences in perceptions by sociodemographic groups (i.e. age, gender, education and country of residence). Responsible production was most valued by younger women with higher education. Also in the Netherlands and Romania, citizens had stronger preferences for product properties compared to responsible production, whilst in Germany, responsible production was appreciated more than product properties.
Originality/value
The study provides new information on citizens' perceived egg product quality and the role of a product's sustainability attributes in egg purchases. Furthermore, the results bring novel insights on the differences in perceptions amongst citizens living in nine European countries.
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Minli Wan, Katja Lähtinen and Anne Toppinen
China is a leading country in the production, consumption and exports of value-added wood products. Despite this fact, the sources of competitiveness and the existing strategies…
Abstract
Purpose
China is a leading country in the production, consumption and exports of value-added wood products. Despite this fact, the sources of competitiveness and the existing strategies in the Chinese wood products companies have not been profoundly studied in an international context. The purpose of this paper is to fill these gaps by exploring managerial perceptions of these issues.
Design/methodology/approach
The theoretical ingredients originating from the value chain theory, functional upgrading, the dynamic capability perspective and the natural resource-based view were combined to explore the shift of business functions and sources of the firm-level competitiveness in the Chinese wood products companies. In the empirical part, data from qualitative semi-structured interviews made with 28 managers of seven companies in China based on the case study method were used.
Findings
Our results indicate a transition from non-branded manufacturing to original equipment manufacturing to original brand manufacturing business model. With this strategic transformation, the amount of resources and the relative importance of intangible resources increased and the nature of tangible resources also changed.
Practical implications
Chinese companies tend to shift from low-value-added to high-value-added products production. Our results are not only informative about the current situation of the Chinese wood products companies, but also can be used as a background for assessing the impact of China’s increasing competitiveness on the future international wood products market.
Originality/value
The dynamic capability perspective was incorporated in a new empirical approach to study the strategic management of woodworking industries, and our results provide new information on the importance of intangible resources for firm competitiveness.
Katja Lähtinen, Dora Alina Samaniego Vivanco and Anne Toppinen
The purpose of this paper is to identify links between the components involved in ecodesign orientations (EDOs) and the integration of ecological criteria into Scandinavian wooden…
Abstract
Purpose
The purpose of this paper is to identify links between the components involved in ecodesign orientations (EDOs) and the integration of ecological criteria into Scandinavian wooden furniture industries. The purpose of identifying these links is to recognize possibilities and gaps in wooden furniture product development and branding opportunities to deepen customer engagement with the Scandinavian country-of-origin (COO) brand.
Design/methodology/approach
The application of ecodesign in Scandinavian wooden furniture industries was studied using survey data gathered from Nordic wood furniture designers. Factor analysis was used to identify the general types of Scandinavian design styles (SDSs) and EDOs implemented in the Scandinavian wooden furniture industry. The SDS and EDO impacts on the integration of ecological design criteria were modelled using logistic regression analysis.
Findings
The integration of ecological criteria by Nordic designers influences both the perspectives on material and process optimization and the end use of wooden furniture as well as the recycling of these products. In contrast, our results showed no statistical evidence of connections between different SDS types and the integration of ecological criteria in design. Recognition of special needs of customers valuing both high Scandinavian design and EDO could provide strategic opportunities for wooden furniture industries to recognize new global market potential and enhance their competitiveness.
Practical implications
Developing business opportunities for wooden furniture marketed under the Scandinavian COO brand, and forming a better understanding of customer expectations on the ecological information related to different wooden furniture SDS types, is needed. This would support developing new ecodesign strategies across the whole industry and enhancing value proposition of Scandinavian wooden furniture within different customer groups.
Originality/value
Research findings on the intersection of industrial brand design and ecodesign are still scarce, especially with a special focus on strategic management and sustainability marketing of companies. The results of our study provide entirely new insights on the topic especially in the context of Scandinavian wooden furniture industry.
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Katja Lähtinen and Tanja Myllyviita
Forest industries affect cultural sustainability profoundly, but little information exists on integration of cultural sustainability aspects into their Corporate Social…
Abstract
Purpose
Forest industries affect cultural sustainability profoundly, but little information exists on integration of cultural sustainability aspects into their Corporate Social Responsibility (CSR) management. Global Reporting Initiative (GRI) guidelines comprising assessments of economic, ecological and social aspects are one of the most comprehensive CSR frameworks applied widely also in forest industries. The purpose of this paper is to evaluate, how the GRI guidelines encompass cultural sustainability when assessing forestry and forest industry operations in a global context and to recognize the cultural sustainability themes that need additional information in forest industry companies’ CSR reporting.
Design/methodology/approach
In the qualitative analysis, expert interview material on indicators identified for assessing the cultural sustainability of forest bioenergy production in North Karelia was compared with the contents of the GRI guidelines. The focus on classifying the cultural indicators according to GRI contents was to recognize in the context of forest bioenergy production, the links between cultural sustainability and other sustainability dimensions and to illustrate the new themes that cultural sustainability integration would bring to CSR management of the business. In addition, information was acquired from the general themes of cultural sustainability which are currently lacking from the GRI guidelines.
Findings
The results of the show that most of the cultural indicators in the expert interview material were associated with aspects of economic, environmental or social sustainability when classified according to the GRI guidelines. Despite this, it seems that a more profound integration of cultural sustainability evaluations in CSR management is required. The analysis of this study showed that the themes “Impacts on landscape,” “Timeline of impacts,” “Spiritual values,” “Persistence of traditions” and “Adaptability to cultural change” are not approached in the GRI guidelines at all. All of the identified themes approach issues, which have been found to be crucial in forest industries’ operations not only in a local, but also in a global context.
Research limitations/implications
The analysis of this study was limited to cultural characteristics of forestry and forest industries especially in the case of forest bioenergy production in North Karelia, Eastern Finland. Due to this, the results cannot be generalized directly into other CSR management contexts of forest industries in different geographical areas. Despite this, the results of this study indicate that when aiming to enhance the acceptability of forest industries in energy production as well as in other branches of forest industries, new insights are needed on the integration of cultural aspects in CSR management.
Originality/value
The pressures toward using local forest resources are increasing internationally. As a result of this, the managers and politicians responsible for making decisions on forest sector are less seldom familiar with local traditions and the ways of balancing different needs related to forests in various geographical contexts. In enhancing the environmental, social and economic sustainability of forest resource usage it is crucial to ensure that the decisions made do not conflict with cultural values of localities traditionally dependent on forests. Despite this, general information on cultural sustainability issues related to forests and especially CSR management in forest sector is scarce.
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Anne Toppinen, Vasylysa Hänninen and Katja Lähtinen
The purpose of this paper is to examine the content and determinants of voluntary corporate social responsibility (CSR) disclosures within chief executive officer (CEO) letters…
Abstract
Purpose
The purpose of this paper is to examine the content and determinants of voluntary corporate social responsibility (CSR) disclosures within chief executive officer (CEO) letters and social media tools.
Design/methodology/approach
Published CEO letters and the presence of global pulp and paper manufacturing companies in the social media in 2012 are analysed in this study using content analysis. Furthermore, multiple regression analysis is used to investigate the impact played by headquarter location, firm size and lagged profitability as a measure of slack resources on the quality of CSR disclosure.
Findings
Company size and slack resources were found to increase the quality of traditional sustainability communication, whereas company size was the only significant factor explaining communication quality in social media usage. Environmental issues were the most common disclosure topic, accompanied by community issues. A curvilinear association was interestingly found between slack resources and communication quality.
Research limitations/implications
The sample frame was selected from the 100 largest pulp and paper companies globally, and for better generalization, future research should aim at also analyzing data from small and medium enterprises and from other industries.
Practical implications
Findings of the paper are useful for firm self-evaluation and benchmarking of disclosure activities by other businesses across the pulp and paper industry.
Social implications
Slack company resources improve communication quality and the effective utilization of multiple channels.
Originality/value
This paper incorporates the framework of the new ISO 26000 standard in CSR implementation and illustrates the growing importance of social media in communicating CSR.