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Brunner and Taoka did the first survey of American businesspeople's perceptions of marketing and negotiating in the People's Republic of China in 1975. Because of China's open door policy and her determination to modernise, there have been many changes in US‐China business. Therefore, it is important to conduct an updated survey to furnish another reference point for American businesspeople who want to engage in China business. It was found that the most important observations made in the previous study were still true after ten years. However, there are several obvious changes. For example, PRC trade officials are no longer reluctant to reveal their positions or titles and there are problems of technical incompetence, language barriers, and foreign exchange shortage. There are clear management implications of these findings in mapping out appropriate contemporary marketing and negotiating strategies.

A critical review of the papers from the Development of Chinese Banking Conference held in Hong Kong in October 1986. Topics covered include regional studies; competitive strategies, a strategic marketing review; management perceptions of marketing effectiveness; Chinese banking and economic development issues.

The results of a first attempt in Hong Kong to set up a systematic procedure to search for profitable retail locations for setting up branches of commercial banks are reported, using a local Chinese bank as an example. It is possible to identify customer profiles, chart trading area patterns, create a market share estimation model and calculate the profitability of possible areas for setting up a new branch in order to develop a priority list for consideration in retail branching. Undertaking such research in developing countries is quite different from that in developed countries, due to the lack of data and research facilities. Experience from this attempt should be instructive to banking practitioners working in other newly industrialised countries.

Presents an empirical study of the ethical standards of marketing management practices evaluated by practising managers. Considers two important dimensions of this: cross‐cultural and inter‐management level perspectives. Concludes that it is advisable to first, try to avoid least desirable marketing practices, and second, upgrade the moral standard in the business community.

States that, although it differs from that practised in the West, moral consideration is a key factor in making strategic moves for business people in Chinese society. Substantiates this claim based on evidence from business history in China, overseas Chinese business practice and Chinese experiences today. Then, deliberates on the management implications of this phenomenon for people who want to do business with Chinese and in China.

Discusses research in the literature about the expatriate manager as a unit of resource. The research to date has largely addressed concerns for the high failure rate and costs of expatriate assignments, suggestions for improving methods of personnel selection; comparative studies of expatriate and local managers; and recommendations for improving expatriate success. Notes that rarely are the problems of expatriate personnel addressed collectively, particularly with a focus on Asia. Discusses effectiveness of expatriate assignments within the totality of four distinctive phases: selection; preparation; acculturation; and repatriation. Provides a valuable foundation for providing organizational recommendations to enhance the success of future expatriate placements.

The author describes how he entered the marketing field and describes his contributions in four sections: articles written, books published, students nurtured, and executives consulted and trained. He describes his contributions to the marketing field in nine areas: marketing theory and orientations, improving the role and practice of marketing, analytical marketing, the social and ethical side of marketing, globalization and international marketing competition, marketing in the new economy, creating and managing the product mix, strategic marketing, and broadening the concept and application of marketing.

Globalisation is at work in banking in the face of declining/saturated demand at home as well as heavy competition, To face up to the challenges of the internationalisation process banks of all sizes and from different countries should deal with long‐term issues. Banks are no longer in the business of buying and selling money but that of offering complete financial services to the banking public For marketing policy‐making purposes it is necessary to study whether the bank can provide the needed/required banking services to its varying target markets and whether the bank's available resources can match the current needs and expectations of clients. It is important for global banks interested in serving their customers on a world scale to structure their marketing decision variables in such a way as to be effective in their global operations and bank‐client relationships. Some discussion of the other articles in this issue is given in relation to integrated global marketing strategy.

Using the supermarket technology in Hong Kong as an example, the article shows that the transference of the retail technology from one market to another is highly dependent on the socio‐cultural environment. In effecting an international transfer a retailer may have to be satisfied with an incomplete transfer, proceed in a gradual, evolutionary process and maintain an adaptive interaction with the environment.

This paper aims to trace the roots and development of Consumer Culture Theory (CCT) through the eyes of major participants in this field of study.

The report is a qualitative essay based on data accumulated and integrated from several directions: the CCT literature, reminiscent versions by significant scholars, and participant/observation by the author.

The CCT conferences began in 2005, sparked by the contribution of Eric Arnould and Craig Thompson. However, earlier versions are traced through the growth of interest in the study of consumer behavior starting in ancient times and spurred by the surge of post-World War II prosperity and technological advances. The expansion of consumer studies through the Association for Consumer Research (ACR), the Journal of Consumer Research (JCR), and the Heretical Consumer Research (HCR) were precursors of CCT. Perspectives are provided by Shankar and Patterson, Mark Tadajewski, Russell Belk, Fuat Firat, and Markus Geisler, with a special emphasis on early roots by the author.

The paper is novel in its application of The Rashomon Effect which shows how different scholars perceive a particular historical phenomenon. It is also a useful example of the qualitative orientation of CCT culture and style in studying situations, both contemporary and historical, to gain holistic insights.